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Thesis Outline: Facebook's Takeover of Instagram

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Introduction: (Attention Getter) What kind of company would Facebook, one of the most successful companies in recent history, spend one billion dollars to buy (Stern)? What company with fewer than twenty employees could warrant such a huge investment by one of the world's most visible companies? (Thesis) The company able to command such a massive investment is Instagram, the latest in a string of proposed or completed technology acquisitions. (Motivate Audience) Instagram is important because of the functionality it provides as well as for its reach- millions of users have signed up for Instagram since its inception, and millions more continue to do so. (Credibility) Don't worry that the ins and outs of businesses, particularly within the technology and user experience sector, are too confusing for you to understand. Having researched Instagram in the popular press, I am well informed on the subject. I will explain the importance of Instagram, in addition to touching on its wider impacts. (Preview of Main Points) I will cover a general overview of Instagram, the extent of its growth and reach, as well as its tangential economic effects and impacts. Body: 1. Let's begin with a general overview of Instagram. Succinctly, Instagram is a mobile photo sharing and customization application. A. Once downloaded on your phone, the application allows you to apply digital filters to your photos, burnishing them with a retro look and feel. 1. The filters are temporary, and a

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