Thesis (Point of Sale System)

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

The portion of the business that should be focus on sales of products is advertising, sales promotion, publicity, personal selling, sales force management, customer relations, and dealer relations. These activities are especially critical when a firm pursues a market penetration strategy. The effectiveness of various selling tools for consumer and industrial products varies. Personal selling is most important for industrial goods companies, and advertising is most important for consumer goods companies. With regard to advertising products and

Marketing is a social process by which any individuals and organisations can obtain what they need and want through creating and exchanging value with others.

Marketing is a generally utilized term to portray the method for communication between the organization and the customer group of onlookers. Marketing is the adjustment of the business exercises and utilization of establishments by the associations with a reason to instigate behavioral change on a transient or perpetual basis.

“We need faith to do what seems right without necessarily being sure of the effects

There are misconceptions about the role sales and marketing teams play as it relates to consumers. Quora.com provides validity of differences by outlining the difference. For example, “marketing tries to understand the customer as a generic group/ segment or persona in order to create generic value propositions and 'mass' awareness” (citation 1). Marketing is known to have long-term goals and their workflow follows that timeline. Marketers lean toward the creative and detailed oriented traits where collaboration among colleagues is encouraged.

Research Function: The collection, analysis, and distribution of all the information the marketer needs to plan, implement, and control need satisfying marketing activates

Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler).

Numerous large businesses that are operating today were once started as small businesses. A new business is established to create a good or service that no other businesses have ever created or simply a product of higher quality than existing products, with the purpose of meeting customers’ needs and earning profits. Due to the technological advances at the present time, starting and operating a new business is less laborious. Nevertheless, would-be entrepreneurs should be familiar with the proper approaches to start their businesses.

Marketing its used by most business.  Marketing is a process where a business finds the way to transmit a message to its consumers.  The message every business wants their consumers to know is why they should choose their service or products instead of those of the competitors.  Marketing it’s not just one thing, marketing is advertising, customer service, what they hear or see about the business, what they get from choosing you.  People who are in charge of marketing should really be careful in the words they use or the way they will be trying to get consumers.  With just one word or a doubtful action it could be enough to loose consumers.

The company problem is they using chaos system and it is difficult for the admin to estimate their profit. With the new system developed, the company can manage their inventory data easily, quickly and more secured.

Here current system is manual system. In manual system records of all required order detail, process details as well as customer detail are kept in one book.

The primary responsibility of a sales manager is to direct the sales team. A sales manager serves as a guiding hand for the sales team; outlining staff training programs, developing strategies, and pushing team members to reach short-term and long-term goals (“Sales Manager” U.S. News). To be a successful sales manager, you’re going to need basic leadership skills. Good communication skills, an open-mind, creativity and determination, are just a few of the important skills necessary when it comes to managing your team. The role of a sales manager requires more than just knowing how to supervise, you need to be able to brainstorm ideas and grow with an ever-changing market.