Thesis Statement For Old Spice

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

The media has helped to construct what masculinity has become in American culture by how male characters are displayed in television shows and movies. Most male characters are presented

Dave Barry, a humorous author writes “Guys vs Men” to try to enlighten the term “man”. He focuses on certain aspects that separate guys and men to separate stereotypical characteristics. Barry entertains readers as he uses funny comparisons, analogies, and entertaining punch lines to support his what he thinks the distinct differences between guys and men really are. Barry argues the idea that “man”, is a term that comes with responsibility and unwritten expectations for guys. The intent is to stress that there is another way to look at males, perhaps not characterize as characteristically masculine, but just as a “guy”.

A quite common misconception of advertising is that only women are sexually objectified to sell a product, when in most cases men are just as sexually glorified. Men are shown in an array of different types of ads such as ones for cologne, razors, alcohol, etcetera. Depending on the product being sold there is a very distinguishable type of man being shown. Classy men in suits, manly guys with large muscles and excessive facial hair, or men surrounded by varying amounts of beautiful women. These three general types of males are depicted this way because that is generally how most men strive to be.

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

More than ever, the male can express more liberalism through their physical appearance. Even the closely related “new man” of the nineties was constricted in garment choices: “The clothes worn by the models are assertively masculine and often emphasize a broad-shouldered and solid body shape” (Nixon 314). Much unlike those of Suistudio, the models used were portrayed in a masculine manner by the clothes they wore and not by their bodies themselves. Although the earlier was intended to combat the over-sexualization of women in advertisements, the men used are still the prime candidates of today’s masculinity. Today, along with women, men are

In the video “Tough Guise” Jackson Katz argues that, “widespread violence in American society, including the tragic school shootings in Littleton, Colorado, Jonesboro, Arkansas, and elsewhere, needs to be understood as part of an ongoing crisis in masculinity.” He considers that while the social construction of femininity has been extensively examined, the role of masculinity has remained invisible until recent years. From the beginning of the episode male students are asked, “What is a real man?” Katz got replies like, strong, independent, intimidating, physical, powerful, and tough multiple times. Then after asking what is a real man, Katz asked, “what happens if you don’t live up to these standards?”

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

The Old Spice commercial persuade the viewers to purchasing the body wash. The adverstiments were targeting couples; however, their main focus was to persuade females more than males. The Old Spice commercial targets female because they would go shopping and buy fragrance and soap products. In the adverstiments, Old Spice man said “I ‘am the man your man could smell like” were speaking directly to the female audience. The Old Spice commercial wanted to encourage females to go out shopping and buy Old Spice body wash in order to have their

In the old spice commercial “Smell like a Man, Man”, Isaiah Mustafa asks his audience if they want a man who can bake them a gourmet cake in a dream kitchen that he built with his own hands. He then goes on to answer that question by saying of course you do. He asks his target audience this unusual question along with a series of other funny, sarcastic questions as he moves from frame to frame while also continuing to define the image of a so called “perfect man”. The commercial thus begins with a seemingly attractive, man (Isaiah Mustafa) standing in a towel without a shirt, on the beach grasping a bottle of Old Spice. He states that he being an attractive model man is because of the use Old Spice body wash.

Most of us have seen the old spice commercials with The best talking Isaiah Mustafa, better known as "the old spice man". These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I 'm going to break down "the man your man can smell like" commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded many people to use old spice and at the same time helped old spice reach a close connection with its target audience, this embedding itself into our popular culture.

Televisions and movies through their visual effects help define ‘a real man’. During advertisements, there are some particular aspects of man that are portrayed. A man who fails to have certain forms of male features may not be shown on TV or may not be considered for a film (Cohen & Hall, 2009). Moreover, the marketing companies have started to objectifying men in the same manner women have been objectified. The fitness of a

Masculinity, a seemingly simple concept. Yet, when examined more closely, it is clear that masculinity is constantly changing in its definition as well as in its most basic essence. Throughout the years, one can see this evolution firsthand by looking back at the men who have been portrayed in popular media in the United States of America. From the suave Don Draper types of the 1950s to the more casual, educated, and easygoing men- with perfectly chiseled abs, of course- that are portrayed in media today, the difference is clear. This drastic, yet unsurprising, shift in ideals, as well as the exponential increase of media consumed every day, has led to a change in how “masculinity” is perceived, as well as how it is enforced by society in the modern day. Alarmingly, this trend has led to the birth of so-called “toxic masculinity”, a bastardization of the original ideas behind masculinity which has created an enormous, detrimental effect on society as a whole. As defined in the article The Difference Between Toxic Masculinity and Being a Man, toxic masculinity is “manhood as defined by violence, sex, status, and aggression. It’s the cultural ideal of manliness, where strength is everything… where sex and brutality are yardsticks by which men are measured,” (O’Malley) This is a clearly displayed truth, and it’s astounding to see how even from a young age boys are taught not to show emotions other than anger, conditioned to believe that being “like a girl” is the worst possible