Thesis Statement Of Catawiki

The role of marketing is to deliver the product or service information to customers and try to persuade them to make the buying decisions. Therefore, how to access to and present product or service for customers is of significance. The channels of marketing have been evolving fast with the progress of technologies. In modern society, internet technology has made huge progresses and internet and mobile internet change people`s life to a large extent. Online marketing has become a popular and effective way of marketing. Nowadays, Australian customers, especially the youth, have become used to surf on Internet to buy what they needs. Online marketing allows salespersons to access to target customers effectively at a low cost (Schegg & Murphy, 2003). Customers can also make comparisons and contrasts in the online shops based all over the world (Zhu & Zhang, 2010). The purpose of this article is to discuss three popular issues in the times of online marketing: the online retailer, digital platform marketing and eWOW (e-Word of Mouth). In the first section, the related literatures on these issues will be reviewed. After that, the causes and implications of these three issues

Technology is rapidly changing our lifestyles on a daily basis. From how we entertain ourselves, how we stay in contact with one another, all the way to how we pay our bills. Successful attempts within the world of information technology have significantly changed the way we do business as well. Web and mobile-based applications created a new platform for businesses to expose themselves to new clientele, along with staying abreast to what competitors are using to compete with them. Individual use of these web and mobile-based applications can help a user upgrade his or her own standing in the business world as well, which is what I would like to talk about in this essay. In

Establishing online brand recognition is as important as providing good service. Any product purchase involves a certain level of risk (Murphy and Enis 1986). Online purchase is even more so when e-tailers can potentially be fly-by-night opportunists, misuse customer information, or violate customer privacy. Therefore, many e-tailers try to differentiate themselves by building a strong brand recognition and customer loyalty through advertising. For example, Amazon.com is one of the most well known brands in the e-tailing industry. According to van Gelder (2003), brand recognition is far more than mere brand awareness. Brand

Web usability plays a pivotal role which can actually effect the profit of a company. It should be valued that a qualify web site can provide simple but attracting interface that allowing users to catch their needed information effectively and efficiently. Otherwise, once the customers realize that it is hard to find the needed information or the product they want to buy, they are likely to quit the size. Unfortunately, not all the companies understand the importance of this theory.

Next, I will compare and contrast those characteristics to the mobile site, and finally, I will make suggestions on how to reconcile the differences between the two platforms. Noting that the website consists of dozens of links and there are word constraints of this essay, I will limit the scope of this analysis to the “Home” page. Despite these margins, this analysis is relevant in other areas of the site, as the template-styled design maintains great consistency throughout the

Every year millions of auctions take place, both online and offline, aiming to sell products or objects at the right price. The products that are auctioned off and the target groups can be quite diverse and broad. A relative newcomer to this market is Catawiki, a start-up founded in 2008 by Marco Jansen and René Schoenmakers. Catawiki was founded in 2008 as a collection platform for collectors by collectors. However, Catawiki alternated its strategy over the course of time to become an online auction website for special objects.

Most of the world has been affected by the great influence technology has had upon us. Just a few decades ago, there were no such things as the Internet, websites, and mass produced digital technologies. The Internet is a critical aspect to the lives of most people on Earth. Whether people are using the Internet as part of the global economy or posting personal information on FaceBook, terms such as usability are very important. The paper will evaluate a website specifically dedicated to usability and spreading methods of effective usability. Websites take time, energy, and money to build; to build a website that people do not visit or that has low usability is a waste of those resources. Usability is a significant aspect to the lives of people who heavily rely on the Internet and without adequate website usability, the Internet would collapse.

It has been acknowledge (Romaniuk & Sharp 2004) that Brand salience can be defined as the propensity of the brand to be thought of by buyers when they are in a buying situations. A brand awareness strategy depends on how well known the brand is, Brand Salience is forming image to refresh their memory about the brands that can linked to consumer mind as well as the quantity and quality of the cue to brand links (Olson & Peter 2005), it is very important that consumer can connect to their mind as many cues as possible . The level of consumers’ brand awareness necessary to induce purchase varies depending on how and where they make their purchase decision for that product category or form. The brand attitude is focus on evaluating the brand, according to Schiffman and Kanuk (2007) “attitudes are relevant to purchase behavior are formed as a result of direct experience with the product, word-of-mouth information acquired from others, or exposure to mass-media advertising, the internet, and various forms of direct marketing”

This report looks at the company website for Kogan.com which is the client organization and Appliances online, the field related competitor. The criteria used for analysis depends upon four identified criteria which include: trust, content, usability and design. This four criteria will be used to identify the strengths and weaknesses of the particular websites identified above mainly the client company comparing to the competitor company.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The purpose of this study is to understand the factors that led to the declining of a brand which was once doing very good. The study also aims to measure the brand equity of the chosen brand and then to do a segmentation and positioning analysis of the brand. Finally, the study aims to recommend an STP strategy for the brand. The brand that I have chosen for the study is Lotte Lacto King.

Based on this method, the research strategy developed was to collect information on British companies, so to understand which communication and marketing strategies were being developed when targeting audiences. Furthermore, this information would be used during the process of collecting qualitative data over consumers of these brands. In the latter, the objective was to understand their perspective and attitude towards the product and brand. Finally, this

Increasingly multi-national marketers are designing and selling global brands and need research to guide their decision making across an increasingly diverse and disparate world. Sound and timely marketing research becomes even more critical for firms as they compete in the 21st century

The online auction environment influences greatly in various ways. First, online auction makes people’s life convenient. For example, people can buy and sell a large number of products anytime, anywhere they want even when they are busy in online auction. It does not matter what people do or where they live.

First the results of this study indicate that brand awareness (H1) has a significant influence on the purchase intention of online shoppers. Specifically this means that when people consider buying a product or service online, they would prefer a brand which has been advertized and they know about it. Nevertheless, brand awareness is likely to be a leading factor in the search for information stage in the online pre-purchase process. In this also called consideration stage (David Court, 2009), the largest number of brands takes place, but since today’s customers are awash in choices, it is eventually reduced based on other factors. This study reveals that consumers could change their preference in favor of an unknown brand if