Thesis in Fast Food Industry

1952 WordsAug 1, 20118 Pages
A Study: Factors Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of the study is to determine what factor on marketing aspects do the food chains become leading in the area of Marikina. INTRODUCTION The business environment is characterized by a spirit of competitions. Firms continuously devise ways of…show more content…
Who are the leading food chains in the area of Marikina? 2. What is the factor on marketing aspects that affects decision making of the customer? 3. Is there any significant relationship between factors on marketing aspects and leading food chains? HYPOTHESIS There is no significant relationship between the factors on marketing aspect and leading food chains. SIGNIFICANCE OF THE STUDY In this study, it will be significant to: Small Business related to food industry – they will be informed about the factors on marketing aspect of their business and make adjustments on their strategies to become one of the leading food chains in their industry. They will gain knowledge about the desirable effect that the marketing aspects bring to their business. Through this, they can get along well with their customers or be easily adjusted for the matter. Markets/ customers/ consumers/ buyers- knowing the factors affecting the marketing aspect of one of the leading food chains, they will be satisfied for their needs and wants. Time consuming will be minimized because they know where to purchase and what food chain is recognized and addressed to give them importance. The management of the leading food chains- to improve their business and be more competitive to others, they make adjustments and give importance to some factors on marketing aspects to have more customers. SCOPE AND LIMITATIONS The study focused only on the factors on marketing aspects and leading food chains only
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