Thethical Ethical Implication Of Target Marketing

Targeting is a crucial skill for any marketer. They are told that in order to achieve effective marketing, one has to identify a target market and build loyalty with the consumers from the targeted market such that your brand is preferred over the competitors (Romaniuk, 2012).

Target Corporation is an American retailing company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States. The company is ranked 36th on the Fortune 500 as of 2013. The first Target store was opened in 1962 in Roseville, Minnesota. Today Target operates 1,934 stores in the United States with over 347,000 team members worldwide.

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

There are some advertisers, marketing personnel, and business owners who argue the fact that other strategies still work. They claim that not only do other strategies work, there are ethical issues that may arise. Their arguments do not pose a threat to my position. Based on my experience, evidence and research, mobile and social media advertising can effectively serve as a companies only form of advertising. There are plenty of unforeseen circumstances and ethical issues that surface when dealing with business and commerce. Look at what happened to the multi-billion dollar corporation Target Inc. They had a massive data breach that compromised $40 million consumers credit card and personal information (Reuters, 2015). I would say that was

A marketing strategy provides a big picture of what a firm can do in a specific market. When creating a marketing strategy, a firm must identify a target market and a related marketing mix. A target market is "a group of similar customers to whom a firm wishes to appeal," and a marketing mix is "the controllable variables the company puts together to satisfy this target group." (Perrault and McCarthy 36) Focusing on specific target customers can help a firm develop a marketing mix that satisfies those customers ' specific needs better than another firm, making a firm less likely to face direct competitors.

Mass marketing vaguely aims at “everyone”, meaning everyone is considered potential customer. It attempts to try to sell to everyone. Examples of mass marketing are products like toothpaste or soaps. Restaurants would also be mass marketing. Target marketing on the other hand specifically “targets” specific customers. Dentures are targeted for senior citizens. Formulas are targeted for infants. Target customers ranges from age, gender and or race.

The cause of advertising is to generate extra profit -- easy enough. But how do you go about advertising your product or service with a purpose to make certain that abilities customers give you their trade? While there are Online Advertising Mississauga provides best services, might be the fundamental is reaching your target audience.

Target markets help companies focus on the opportunities that offer the best chances of success and profitability, which is important because no business can be all things to all people.

The ethical implications that Target is imposing on its vendors are that they are being forced to provide Target with a specialized line. On one hand, this may seem to almost appear to be a form of bullying; the large superstore putting pressure on its vendors to comply with their demands. If it were perceived to be this way it could negatively affect Target. The vendors could decide that they did not want to meet the terms of Targets request and Target could go from the second largest discount chain to no store at all. Without a product to sell then Target would not have a need for a store.

When reading the explanation of the target market, one should be able to draw a picture in their mind of your customer.

A targeted group would be a group in which a researcher wishes to draw conclusions from. From research MTD has learned the importance of customer service satisfaction and marketing budgets for success in

Target Market can be defined as when a company targets a specific group of people. It can be defined as people who have needs and wants that can be fulfilled with the goods and services that the company produces. Company only targets those consumers to who they want to sell it. Most important part of target market is to come up with a marketing plan. As a Marketing manager we have to come up with different marketing segments. After extensive Market research my team came up with the stats that Red Bull is consumed by almost everyone: they have different people of different ages who consume the product. The main segment of Red Bull is hard working men, women and people

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,

The target market is a progress evaluating each segment and focus on a specific group of consumers to target to sell product and services (Entrepreneur, 2015).

It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new approach to communication, which supported the organisations engage in potential market (Madhavaram, S., 2005).