'Think Different': the Ad Campaign That Restored Apple's Reputation

* In 1985, Compaq and IBM do a research and development (R&D) and make move Apple into the mainstream by becoming low-cost producer and joint venture with IBM. This’s one of Apple failure moment and Apple Gross margin drop to 34%.

Apple is one of the most recognized companies in the world today. What makes Apple products most recognized is the forms of advertisements the company uses in persuading the consumers rather than of their pioneering innovations and aspiring ideas their products have to offer. Each advertisement by the company uses single or multiple propaganda techniques. One must understand that Apple was company that was not on top of the business world until the company started using propaganda in the 1990s (Nudd,Tim). The propaganda was a great success as it used catchy phrase such as "Think Different" copying the IBM 's "Think IBM" campaign. Despite not having new products on market, once this advertisement was aired using some of the world heroes including Gandhi, MLK Jr. and Albert Einstein, their sales grew and the company profited (Siltanen, Rob). Use of these influential thinkers was one way of idealizing the company with them. This is when it was realized by the company initially, the importance of the propaganda use in their advertisements. Apple continues to cleverly use a variety of propaganda techniques in order to maximize their commercial impact on the general public. This paper will further explore a few of the propaganda techniques used by Apple to increase their sales and generate higher revenues compared with its competitors.

Apple has become the "it" in technology all over again. The company that was on the brink of extinction just a few years ago has picked itself back up and is growing exponentially each year. Upper management and top officials have kept close to their beliefs for Apple and have been able to push the company further in not only profits, but also product lines. Forthcoming you will find Apples current products, their short but tumultuous history and financials, and what role they have played and will continue to play in the ever evolving information systems world.

Apple Inc. is a multinational technology giant with its headquarters in California, United States of America. Its line of business includes designing, developing and selling computer software, consumer electronic items, personal computers and online services. The name Apple is synonymous with innovation and has been a trendsetter in the field of technology development since its inception in the year 1977 by founders Steve Jobs, Ronald Wayne and Steve Wozniak. It is the second largest player in the world’s information technology market, coming after Samsung Electronics, in terms of revenue; the third largest in terms of mobile manufacturing and the largest in terms of total assets own.

Consumers Take a Shine to Apple Inc. Case Summary: Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

“Brrr-ing!,” she heard her state of the art, space grey iPhone 6 plus ring. “Ding-Ding!,” it sings as he receives a Facetime call from a friend. “Take out your Mac.,” says about all of the Clinton High School teachers. Without the diligent work of Steve Jobs none of these actions would have been able to be carried out. Steve Jobs changed the landscape of America through Apple by turning a hobby into a career focused on providing products for the world, constructing “user-friendly” devices based off of the idea of simplicity, continuously supplying his consumers with new and improved devices or updates to counteract any mishaps, and always having a variety of devices depending on the consumers’ needs.

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

The Current Challenges of Apple Inc, One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Apple Brand Communications Audit Analysis 1.Assessment of Apple’s Website: After browsing Apple's official website, I think it did quite successful with an overall sense and expression of Apple’s brand image. From my own perspective, I like Apple's official website design style, simple and sophistication. On the homepage, the advertisement in the middle catches the eye, with a big post and link to the related products. Colors are also designed to be simple and fresh on the homepage, adapting to Apple’s brand concept and making customers feel comfortable when browsing their website, which will interest customers to learn more information about this company's products and will give customers a perfect user experience. Secondly, I think

Section 1: Executive Summary Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.

Introduction The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that

When you think about Apple’s products, what words come to mind? In 1996, Apple was losing money and had very little market share when it purchased former owner Steve Jobs' software company, NeXT. In 1997, Jobs become CEO of Apple and began restructuring the product line, placing greater emphasis on style and the use of proprietary operating systems, rather than systems it licensed from other designers. The transformation to focus on quality and innovation led to a return to prosperity. In 2011, Apple was the third most valuable company in America and its product spread widely in more than 100 countries.

As Apple Inc. describes themselves, they are an American international technology company. Their core business is to design, develop and sell computer electronics, computer software and offers also online services. Apple was established on April 1st, 1976 the creators of Apple Inc. are Steve Jobs, Steve Wozniak and Ronald Wayne their

Apple Inc Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple 's brand has evolved as it has expanded its range of products and services. Originally starting in the late 1970s with desktop computers and then laptops in the 1990s, it took over 20 years before the company expanded into its first major new product area with the launch of the iPod in 2001, followed by iPhone in 2007, iPad in 2010, and now Apple Pay and Apple Watch in 2014.

Introduction Of Apple Inc. Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.