A parent’s biggest concern for their child is making sure they are safe at all times. With this in mind many producers portray children as the central focus of their advertisement to appeal to the emotions of scared parents such as the print ad, “Think of Both Sides” and the commercial “On your Child’s Life.” In the print ad the creator portrays a couple driving down the road not paying attention putting not only their child that sits in the backseat in danger, but also someone else’s child that is crossing the road. The commercial uses a young boy to address parents on how they should check their smoke alarms regularly unless they want their child to be in danger of dying from a house fire. In the two advertisements the creators use children to portray the …show more content…
In the advertisement, “Think of Both Sides” the creator uses imagery to appeal to the disturbance that when you’re distracted while driving you could harm not only your own child but also someone else’s. The main focus of this advertisement is the two children that are centered in the print ad. Their facial expressions are made into one face showing how your child sitting in the back seat could have easily been the one crossing the road you are about to hit. This appeals to the viewers, parents, because it makes them scared thinking about how their child is in danger by something they could have prevented. Another appeal in this advertisement is the use of color in the background. The background is faded out so that the main focus is of the young boy crossing the road. This faded
Many people believe that everything is black and white, especially when it comes to advertisements. What many don’t understand is that everything has an underlining meaning. Every advertisement has been thought out thoroughly to catch the attention of the consumers it is aiming towards. Advertisements aiming towards children has definitely been a topic that many people can’t seem to wrap their mind around. It’s been a topic that many have exposed because of the way marketers are willing to manipulate children in ways that only benefit their own. This whole issue began after the progression of marketing to children during the late 70s and early 80s with the advertisers’ intentions of making children lifelong consumers of products.
No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.
One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the
Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.
This rhetorical analysis will be focusing on two advertisements. The first is “Top Gear: Ice-Cream” by the agency Selmore and the second is “the back seat slingshot ad”, for which I do not know it’s real title, by the agency Clement BBDO. The first advertisement depicts the importance of seat belts by using an analogy between children and ice cream. In this ad, an adult, presumably a man, is driving on a nice day with a splattered pink ice cream cone on the windshield. The first thing the audiences eyes go to in this picture is the ice cream because it is the most profound color of a pinkish-red versus the blues and grays of the sky and dashboard. The second advertisement also depicts the importance of seat belts. The billboard is set in
Many Americans can agree that they wouldn’t want their children being around cigarettes. However, there are still some parents out there that don’t provide the cleanest air around their young children. The advertisement used by the Child Health Foundation is used to show how young ones can die early because of these actions. Parents don’t realize how detrimental second-hand smoke is to their loved ones. This ad is effective in persuading the audience to be more cautious when smoking.
Snapchat. Facebook. Pinterest. Instagram. Twitter. All of these have had their time on the top apps list. They originally exploded and most got their ideas on that app, minutes in. It was immediately decided what age range this app was made for(is it inappropriate for children?), how many people would use it, and more. Quite alike, Nuclear energy has exploded, both figuratively and literally. Although in this case Nuclear energy is made for all ages. We all need energy and the solution of getting rid of nuclear power is not the long term solution. We want electricity and also safety at the maximum level. Nuclear power is one of the main go to energy sources when it comes to protecting our planet. It provides clean, safe and non toxic electricity. Other options that are trying to replace nuclear energy have the downsides that could potentially end life. With me constantly talking about Nuclear energy, you might be wondering, what is Nuclear energy?
population, however, one in nine are food insecure. Food security, defined by the United Nations’ Committee on World Food Security is “the condition in which all people, at all times, have physical, economic and social access to sufficient safe and nutritious food that meets their dietary needs for an active and healthy life.” Developing countries are most at risk of food insecurity with Sub-Saharan Africa having the highest prevalence of hunger.
For example, in the third scene, the son seems to have lost control while riding his bicycle and is heading toward a parked truck. Before he crashes into the truck, he calls for his father. His father comes running from behind the truck and saves him just before he crashes. In the fifth scene, the boy is playing catch. The boy is so focused on catching the football that he doesn’t realize that the grill is behind him. His father quickly drops the prepared food in his hand and saves the son from running into the grill. This pattern of constantly being in danger and being saved from danger, continues throughout the ad, however we start to realize how unrealistic each scene becomes. First, although some parents are able to save their child from trouble, they aren’t consistently present each time their child is in danger. It’s almost impossible to be present or available in these so called “child-disaster” moments. Lastly, in each scene (except for the last scene), the background people don’t offer any aid to the son nor do they react to him almost hurting himself. This is unrealistic because if someone is in the way of danger or has fallen and injured their self, people would react. They may not necessarily run to help, but they might react through hand gestures or facial expressions. Because this ad makes
It tells parents that it could be their child being hit. The slogan does an excellent job of creating an emotional response for its audience. Since the ad brings in a parent’s own child they are more likely to pay attention and take anyway something from the ad. If a person is going to be directly affected by something they are more likely to try and change an issue. By directly challenging parents to “think of both sides” the creates an emotional response that may cause parents to wonder how they would feel if it was their
Kids in america are usually target by advertising in my opinion. I feel like the adverteisement business likes to mess with young childrens heads. Young kids lack the the responsibility trait while they are young and dont know any better. People today don't understand how innocent and vulnerable a young child's mind is against certain things in the world. Over the years I've felt like the commercials and advertisments have gotten more out of hand and it shouldn't be tolerated anymore.
Most kids do not think that advertising is harmful or bad. Children get introduced to advertising at a very young age which makes them become loyal to a specific brand or product. This makes it hard for kids to get unhooked from a brand or company. These are just little, minor problems though.There are many more, severe problems with children being exposed to advertising.
Sound is very much important to our daily live, but noise is not. Noise is used as an annoying sound. Most of us every time hear the sounds in everyday life, likewise the traffic, the television, loud music, people talking on their phone and even pets shouting in the middle of the night. A lot of these things have become a part of the culture and hardly annoys us. Moreover, noise is made by big trucks, household gadgets, vehicles, motorbikes on the road, loud speakers and jet planes and helicopters’ flying over cites, etc. However, airplanes have been an effective noise pollution which the community members living in the suburban nearby the airport are disturbed by the jet noise that planes are making while departing and arriving to
Although not all will see it in this way. Some say that advertisements directed at children relay negitive messages; such as, happiness can be bought. While some will counteract saying it is up to the parent(s)/guardian(s) to regulate what messages are relayed.
Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to