Thirty years ago, if somebody wanted to listen to music they would have to power up their record or

Most of us assume emerging economic, political and climate changes will be remodeled by the emerging technology we have today. We are sure YouTube, streaming, and video on-demand will be the wave of the future and change our lives for the better; giving us more money, free time, and control of our lives. Our well-oiled lives in the Tech Age are incompatible with our grandfather's blue collar days scratching out a living turning wrenches at the local garage. We’re at the top of our technological game.

One of the most prominent groups in today’s music scene go by the name Odd Future. This group of whacky and whimsical rappers grew in popularity solely off of the internet, and have produced big names such as Tyler, the Creator and Earl Sweatshirt. Within the next decade, we can expect to see a rapid growth in artists like them. Their independence and signature styles will surely stand the test of time. The music industry is slowly losing grip on building popularity based on who you know, and because we can share our music with the world for free, there are no limits on how influential an artist can be. Although the growth in digital music opens up many doors for people everywhere, a lack of emphasis in basic music principles will cause a decrease in quantity of potent music. There will be few artists that can make influential music, but when they create beautiful music, it will be more potent than ever. Chance the Rapper recently said in an interview, “We deliver our music for free not because it is worthless, but because it is priceless” and this will pay tribute to all of the famous independent artists that are soon to come. As these artists continue to enter the scene, I will find myself genuinely loving the music 10 years from

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

“No punk band of the 1990’s has been more influential than Blink-182,” (Caramanica) That sentiment rings true to this day. Blink-182 is one of the most iconic punk rock bands of all time and has shaped the punk scene and many artists in it. Strong contenders in punk rock like Green Day, Sum 41, and The Ramones certainly established the genre and helped create an identity for it; so what makes Blink-182 so special? Unlike the previous, Blink-182 is, in essence, what most suburban American teenagers are; just some awkward kids. They like to skateboard, listen to their music loud, and want to be nothing like their parents when they grow up. Blink-182 is so influential in the genre because they are genuine and relatable; simply put, they are their audience. (Sanneh)

Daft Punk is an electronic music group made up of two French members, Guy-Manuel de Homem-Christo and Thomas Bangalter. Daft Punk began to earn fame in the late 1990's during the popularity of house music in France and found major success in the following years. Originally they were a duo named "Darlin" which didn't last long and left the two to experiment with music each on their own. The two re-joined forces and became Daft Punk and released their 1997 album "Homework" which earned many positive reviews.

Today we face many problems in society such as school shootings and social issues that affect everyone who is exposed to the real world. Kids are being corrupted at a young age, and since as a whole we cannot come up with answers, we immediately point fingers at the music industry. However, the world does not see what these artists try to do in order to mold the minds of the young to make them better and overcome adversity to become the leaders of tomorrow.

Perhaps the most influential and controversial music genre throughout American history is rock. Rock dominated the American Billboard charts from the 1960’s through the 1980’s and garnered attention from millions of youth, while sparking plenty of controversies along the way. Rock, however, undeniably began to decline as time progressed, while genres like hip-hop/rap and pop emerged and began thriving. In contemporary society, rock is no longer a dominating and makes few appearances in the top charts. Despite rock’s indisputable decline, and the desire by many to pronounce it dead, rock and its influence survives both through modern artists and its everlasting impact. Rock proves its continuing presence through the several rock artists who

Distant memories of waking up on a Tuesday morning anticipating that after school or work you would be heading to your favorite record store to buy your musical idol’s new album is something to be cherished. When discussing classic albums, projects, and music moments people tend to forget that the context of society is a monumental factor to evaluate. The 1990’s were an era of unrelenting self-expression birthing new genres of music that allowed space and interpretation amongst all classes. The thrill of all this lies in the exclusivity of the artist-fan relationship. Prior to social media individuals were left to imagine the lives of artists but with the influx of technology and the popularity of reality television, it is almost impossible to NOT know the most intimate details of celebrity lives.

Wind back to 1994, the band Green Day were topping the charts with their catchy punk rock tunes. Leading the way for Punk Rock culture, they were youths and 20 somethings’ outlet for expressing their frustration and angst with puberty, adolescence and the beginning of adulthood. Each day society would see another kid ending up as a victim of a broken or abusive home, leaving the number of youths raising themselves, ever on the rise. At the time of Green Day’s rise to fame the generation of youth strongly identified with the Punk Rock scene and culture that was home to bands like Green Day. Their lyrics and musical style portrayed feeling of being alone in their pain, of struggling with being different, and of speaking against society issues. It’s no wonder that Green Day became a huge influence to this TV and Media raised generation. ‘“My education wasn’t school,” says Green Day front man Billie Joe Armstrong. “My education was punk rock – what the Dead Kennedy’s said, what Operation Ivy said”’ (SPIN, 11/04).

As Tom Hutchison states in his article, “Consumer tastes change over time. As a result, new products must constantly be introduced into the market place” (Hutchison, 2010). This is no truer than in the field of music/entertainment news. Society is a fast-paced, multitasking, eat as you work, place and the live steaming or listen to at your convenience podcast perfectly fits into this hectic balanced chaos. The days of retaining the newest news about an album or artist have switched from physical media to digital media. With the increase in personal “smart” devices digital media has shown, “consumption of music by consumers has increased” (Hutchison, 2010). With this increase has come a higher demand for new ways to listen to and find the next

In 2000 the digital music was the next big thing in how consumers listen to music. The technological shift in music changed how the relationship is between the artists, recording companies, promoters and music stores on how they operate today. In the late 90’s and early 2000’s Peer-to-peer (P2P) networks allowed free exchange of music files with companies like Napster and Kazaa was a big step that allowed consumers to store large libraries of music. With the cost of hard drive space going down; it allowed for pocket-sized computers to store more information in a smaller space that open the door for apple to step in with the unveiling of the iPod and iTunes. These systems made it possible for storage and playback that gave consumers the

Nowadays, teenagers are living constantly surrounded by technology. Even if the younger generation may not see it, technology has had an impact on different factors. The widespread use of digital technology in the music industry has allowed consumers to reproduce digital versions of copyrighted songs inexpensively, with the help of many software and websites. There has been an increase in digital copying activities and those are most of the time claimed responsible for producers’ loss in revenues. While some people claim that the increase of digital technology has killed the music industry, in fact it has lead to innovation and new ways of consuming and sharing music, such as

IPod Shuffle, the first famous “i” product, is a media player designed by Apple and was announced on October 23, 2001. Apple then later produced more different versions of iPod, such as iPod Nano, iPod Touch and iPod Classic along with the only compatible software iTunes. At the time that iPod was introduced to the market, iPod was designed to be fashionable and flexible in regards to listening to the music anytime and anywhere. A 5GB drive would hold the entire music collection of about 1000 songs (Aune, April 2010). The majority of the people who bought iPods wanted to use iPods as their media players because the innovative design and functions. People usually use iPods for tunes only, but ideally, iPods aren’t just for tunes. A rural university in Australia has been trying to broadcast lectures by giving out iPods. Students were allowed to have distant learning instead of attending class. They would no longer need to worry about transportation since they did not need to physically go to school. They no longer needed to worry if they are short of money to pay tuition. Students could have their lectures anywhere and anytime they want, and the lectures could be listened to multiple times (Ragusa, Chan, Crampton, August 2009).

While television continues to be one of the top forms of entertainment, the methods to view television programs are evolving due to new devices. Currently, 83% of consumers watch television broadcasts at least once a week, however, more people are beginning to use mobile devices to stream videos and television programs. Approximately 63% of consumers have indicated that online streaming is more convenient as they are able to watch what they want when it is best for them. The number of consumers using mobile devices to watch various types of online streaming is continuing to grow. The increase in mobile device usage is not limited to the younger generations, about 41% of 65-69 age group have shifted from television to watching YouTube. Additionally, over the past several years, about 12% of television viewers have reduced their televisions packages while an another 11% have eliminated it completely. Due to this increase in internet usage for streaming, consumers shopping habit have changed. According to research data, 88% of Americans enjoy using the internet to purchase products and services from various online shopping

The statement "New media does not replace old media it just changes it" is completely true. One of the most lucid manifestations of this assertion is via online cinema and how the Internet has changed the experience of watching both home movies and the rate of attendance of people to movie theatres. This paper will attempt to demonstrate that has technology has become sleeker and more advanced, it's also become smaller more handheld and more able to be possessed by the user. Smartphones, iPads and laptops are all clear examples of this trend. This trend generally reflects the notion that in order for technology to be most useful to the consumer, it needs to be easily contained. Other trends in technology have been speed the more advanced a gadget is, the faster it's expected to run. However, with the progress of technology, it's been easier than ever to watch and stream movies instantly from the comfort of one's home for viewing on one's flat screen television or computer. Old media in many ways represents the centralized broadcast mode of information to the decentralized networked model of the information age (Flew, 2002).