Essay on Thorr Motorcycles Case Analysis

“When the simulation began, we felt confident in our team’s vision, goals, and strategic plan. After the first rollover, we quickly became aware that the success of a company relies heavily on the dynamics of the market. The strategic decisions of competitors weigh heavily on the overall direction of a company. Our original plan quickly became obsolete in the tumultuous bike industry, and we were forced to re-evaluate our competitive positioning. To this end, we learned

The purpose of this paper is assessing my strategy and decisions in the simulation Biz Café. Then, I will give my results and explain how I got there. However, there were many factors involved creating these results. In this simulation, everything was left up to me to decide how to run my new coffee shop. There were big decisions at the beginning you had to make to create the overall theme of your business. Then, I was to hire employees, buy goods, and act on specials decisions or react to good or bad customer reactions. This, I will explain more in the following paragraphs.

Marketplace Business Simulator is an on-line marketing simulation that incorporates all the marketing principles I have learned over the course of this semester and apply them into real world marketing practice. Simulation was used for the sake of instigating effective results and in that regard, this paper analyses the manner in which each quarter was carried through. The circumstances surrounding each of the decisions made are analyzed intricately and hence a manifestation of the impact of each for each of the quarters is laid bare.

H Company finished the simulation in the second to last position. I believe that is a strong indicator that my competitive intelligence level was low for this simulation. H Company’s Earnings Per Share report increases for year 12 and 13 followed by decreases for years 14-18. My ability to predict the competition was below par. In fact, because I spent more money on the private label brand, I may have ended up putting myself in a worse position. My ability to predict my competitions next move was not good. Every year D Company was able to achieve more market share, while H Company gained less, and less.

Since quarter one was the first quarter of this simulation, I was unaware of how difficult it was going to be to make all the different decisions. Firstly, I had to choose a Company name. Because I was selling computers, I thought that the name “Dev-Tech” was a perfect fit being that this simulation was about development and technology. Next, I had to choose a target segment. I knew going into this simulation that it would be better to invest in the more expensive goods as it would benefit me in the end. The segment that didn’t care about price was Mercedes, so that is the segment that I made my first priority.

In the beginning of the simulation, I decided to choose my stocks wisely instead of impulse buying the stocks of companies I liked. I chose my stocks wisely by looking at how the stock has been doing over time. The stocks I chose were two shares of AbbVie for 131.82, 4 shares of Panera bread for 993.04, one share of Walgreens for 82.88 and 10 shares of Con.Ed for 784.30

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The strategy I chose for the simulation is “Niche Cost Leader." First, with the key focus being value, this strategy will challenge me to keep costs at a minimum and force me to streamline overall costs to produce a valuable commodity that, in turn, will generate financial success that can be shared with internal and external stakeholders. Second, as the success of this strategy primarily relies on the existing product line being prosperous, I will be able to practice and hone my forecasting skills based on one product. Though I eventually will produce more than one product, most of the simulation will be conducting under making the primary product as successful as it can be, and reliable forecasts are

In 1868, a man named Sylvester H. Roper invented the very first motorcycle. He lived in Roxbury, Massachusetts. He came up with the idea of a twin cylinder steam velocipede with a cool-fired broiler between the wheels. When he came up with this idea, people thought that it was craziest idea someone could come up. He went through with it anyways. His invention helped pave the way for motorcycles today. Roper’s inventions came to a screeching halt when he passed away demonstrating one of his many inventions along with many other motorcycle inventors. Harley Davidson came about in 1903. A lot of people were riding motorcycles instead of bicycles in 1902. He helped World War I by seeing increased interests in communications and getting place to place. You rarely saw messengers on horseback anymore at that time. When World War II happened, Harley Davidson’s motorcycles skyrocketed up to 100mph. The only type of motor he still uses is an air-cooled v-twin engine. Over the years his bikes have changed and developed into much bigger and better bikes. He’s one of the many bike builders in the United States. Most people in the United States have Harleys or a different make similar to the Harley. I don’t personally care for Harleys or any other motorcycles besides a sports bike.

The first major ingredient of Harley-Davidson’s transformation process was the influx of new capital from AMF. Specifically, this allowed the company to dramatically expand motorcycle production from 15,475 units to 70,000 units in only four years; however, this change also resulted in a significant decrease in overall product quality.

Motorcycles fall into the category called Recreational Vehicle, Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles, boats, motorcycles, jet skis, and/or related accessories. In Hoover’s classification, based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system, motorcycles fall under a smaller subcategory called Motorcycle, ATV, and Personal Watercraft Dealers Industry. This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles, and personal watercraft, or retailing these

One of the prominent growth of production in the automobile industry is the consumption of heavyweight motorcycles. As considered USA and other parts of the Far East Asian countries were witnessed on the same line of growth. From the generation of classic bikes such as Harley Davidson, Honda and Ducati, the production of custom bikes developed, giving rise to the production, employment and economic stability towards the automobile industry and the business incorporated, import and export market. Comparatively in 1981, Harley Davidson produced more motorcycles which were to be sold privately and exporting to the foreign countries. The result initiated increased in production, employment and financial stability in the market. At the same time,

Make a detailed SWOT Analysis of the Harley-Davidson Company, paying particular attention to the marketing mix (Product, Price, Promotion, Distribution, Personnel)

To enter a new market needs a holistic and logic process and strategy which should consider different factors including 3Cs (customer, competitors and corporation), the STP (The Segmentation, Targeting and Positioning model) and mix strategy (4Ps as Product, Promotion, Price and Place) and all can largely affect the performance of sale performance in the markets. In this essay, firstly, I would like to discuss the processes and result of the simulation game in my group. Then, one of mix strategies which had become an issue during the simulation game will be reviewed and combined with marketing concepts or theories. And the last part would reveal one tool that should be considered as a significant factor which can influence the strategic

However, competitors do not always conform to theoretical models. Some will always compete on brand first and leave it to others to build market interest for the product form. Arguments can also be made that competitors will respond differently than what the PLC suggests on such issues as pricing, number of product options, spending on declining products, to name a few.