Though magazines and newspapers belong to the same category (printed

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Though magazines and newspapers belong to the same category (printed media), they can still fulfill totally different goals when it comes to advertising. The most

Analysis of newspapers & magazines

Introduction

The intention of this assignment is to state the advantages and disadvantages of magazines and newspapers (printed media). As the advantages and disadvantages of both differ, we decided to separate the different media in order to get a clear overview of both types regarding marketing communications. Printed media is a good medium for using cross-media communication, but it is also a good way of getting local recognition.

Newspapers

Newspapers permit an advertiser to reach a large number of people in a
city,
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Audiences can be reached by placing an ad in magazines which have a well-defined demographic, geographic and/or lifestyle focus. A few examples of magazines are:

- FHM magazine
- Time magazine
- Vogue magazine

All the magazines