Three-Point Operations Strategy: Prope Asnie's Jewelry

It is important for a firm to achieve positive feedback and network externalities. Therefore, the three important strategies that a firm must consider at the early stages of a market are:

So, the seven tactics are the means that managers have at their disposal to execute the company’s marketing strategy and create value for the target market. The relationships among the individual marketing tactics can be represented as a process of designing, communicating, and delivering value. Appendix 10 reflects the scheme where product, service, brand, price, and incentives compose the value design aspect of the offering; communication captures the value-communication aspect; and distribution reflects the value-delivery aspect of the

By adding all these steps and by implementing these strategic objectives we can realize the tactics and measure the target audiences as well. This business plan must also include the shareholder value or financial perspective, our customer value perspective; the business must know the process or internal operations perspective well keep a balance sheet on what goes in to the business and what goes out

The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic

1. How does PPLS create value for its customers? What are the critical risks that it has to manage well?

1. How does PPLS create value for its customers? What are the critical risks that it has to manage well?

Comparative shopping is done in the industry constantly. But the point of the task is to identify strengths and weaknesses of your store’s merchandise mix in comparison to the competitors’. Are you offering the customer something unique in one segment of your business, but not in others? Are you just a poor second in comparison to a strong competitor? Are you under- or over-developed in certain classifications? Are your prices in line with the rest of your store? In relation to your

Dillard’s primary business process in adding value to their company is by generating high sales at low prices of high quality goods. Their procurement process is very important especially at the Little Rock, Arkansas which happens to be headquarter. This location manages the purchasing and distribution for the regional centers around the nation. The front line supervisor is David Terry. The area manager and the store director control the ordering and replenishment. The company’s goal is to effectively plan in advance for his unforeseeable future, creating a scheduling system

Applying our knowledge about Economics of Strategy, we know that there are different ways to create additional value:

When offers of reduced pricing are accepted for equipment, meeting delivery expectations becomes an important part of enhancing the customer experience to maintain satisfied loyal customers. An inventory specialist in the current distribution center would be given the additional task of segregating and maintaining inventory levels to meet the needs of the customer loyalty department.

For partners of ASOS, they generally go through the same production process as ASOS own-branded dress. However, they receive the order from ASOS and its merchandisers instead of consumers. It is an important process for ASOS as understanding the product lifecycle and stock level, they can plan the introduction and withdrawal of product. Also price can be adjusted accordingly with which sales are introduced during the decline period (The Times 100, NA). However, this supply chain requires a high collaboration of functions across supply chain (Fernie, 2009). The reason why ASOS can eliminate the traditional functions of a retail store is due to its well-managed supply chain, effective stock keeping system and fast-going logistic system (Meadows, 2007).

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

The use of the best value strategy has driven immense success to the company, and the use of this strategy has been accomplished and is evident from the following factors:

Approach – A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers,