Asnie’s Jewelry is a small-scale pearl accessories distributor offering diverse products such as necklaces, bracelets, and earrings, with its pearls sourced from different overseas suppliers. Its main line for distribution is a physical store in Greenhills Shopping Center but it also supplies pearl-based accessories to SM Kultura.
Amidst many competitors in the area, Asnie’s Jewelry strives to provide superior value to its customers through its wide variety of high quality jewelry for a relatively lower price. This paper will focus on the improvement of two competitive dimensions of the store: cost and flexibility.
Three-Point Operations Strategy
In order to achieve the company’s value proposition for its customers, the following three-point strategy is recommended:
1.…show more content… Its main line for distribution is a physical store in Greenhills Shopping Center but it also supplies pearl-based accessories to SM Kultura. It has a staff-base of four people, including the owners. At present, Asnie’s Jewelry does not have formal records of their business transactions for purchases, inventory, and sales. Only its transactions with SM Kultura have records, because SM Kultura is the one providing reports from their own system. As for Asnie’s Jewelry, they do not have a quantitative measure of when to reorder raw materials. Because of this, stockouts occur when SM Kultura orders in large quantities and in such cases, the store has to outsource from other retailers in the mall. Despite its flaws, this system worked for the past 18 years that they have been in the business and will most likely do so for more years to come. However, Asnie’s Jewelry is not performing optimally and their processes could still be improved to adapt to changes, cut costs, and provide more value to its