Three Possible New Products Or New Product Line Extensions

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A) List three possible new products or new product-line extensions. 1) Titleist Pro V1 extra padded, slip resistant socks 2) Titleist Pro V1 t-shirt 3) Titleist Pro V1 golf grips B) Why did you think of these products? 1) I thought of the Titleist Pro V1 extra padded, slip resistant socks because golfers normally wear socks that are a little higher than the shoe. On the rims of the socks that wraps around the ankle we would have Titleist Pro V1 in big letters to promote the Titleist Pro V1 brand. Also, there is usually nothing worse than a sock slipping off in a shoe to only find a big blister later, so having the sock be extra padded and slip resistant is likely to ensure comfort and blister free feet. 2) I thought of Titleist…show more content…
I believe that the Titleist Pro V1 extra padded, slip resistant socks will have the best chance of succeeding in the market compared to the other products I’ve listed above. Question # 2: A) Please respond to each of these considerations for the one chosen new product of your Product Group: 1) Will it be simple to produce, using existing manufacturing systems? Titleist Pro V1 extra padded, slip resistant socks will be fairly simple to produce using existing manufacturing systems since Titleist already makes embroidered golf towels. Therefore, making a few tweaks like changing the towels fabric to the socks fabric to make and embroider the rims of the socks likely wont alter the current manufacturing systems greatly. This will likely help keep the costs to make the Titleist Pro V1 extra padded, slip resistant socks low since the same machinery can be used. 2) What is the “Selling Proposition”? The selling proposition for this product will be “Titleist Pro V1 extra padded, slip resistant socks, designed to protect you even in harsh conditions”. It’s likely that whoever reads this selling proposition will feel confident the socks will benefit their well-being. The selling proposition could also help the Titleist Pro V1 brand be seen as caring since the socks are made to help the consumers. 3) Does it have a different target market from your established products? Titleist Pro V1 extra
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