Three Rivers Optical Essay

Pam and Susan’s is a chain of discount department stores. There are currently 250 stores, mostly located throughout the South. As the company has grown and wants to expand, Pam and Susan’s is in the search of the most profitable location for the new stores. Store locations decisions are based upon estimates of sales potential. The company is currently considering two sites A and B for the next store opening. Using the information gathered on demographics and economic trading zones, size, composition and sales of the 250 existing stores we will built a regression model to provide the best estimate of sales from the two sites and recommend the most profitable one for the next store opening.

5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share

First off we would NEVER throw sales numbers around or guarantee sales it's just not our style . We pride ourselves in being honest and ethical and quoting sales numbers we have absolutely no idea whether we'll hit is even achievable. We tell most new vendors to expect a break even financial situation at best over the first 18-24 months . The first 12-18 months it's imperative that we promote within our distributors ,participate in shows ,offer placement programs.. etc etc..It's all about planting retail seeds that we hope grow and gaining exposure .

The situation facing Mr. Larry Brownlow is a tough one. He is young with minimal money to work with. This shows that he must be careful and research all of his investing activities closely. The problem that faces him is deciding if opening a Coors Beer brewery in his area of Delaware is a profitable investment. The beer is obviously not widely carried in the area so that makes the situation that much harder. He has less information to work with. This is why he contacted the Manson Research Firm. That presents the second problem. The firm will do the research to help do a feasibility analysis, but the information is not cheap. Larry is working with about two weeks until the deadline to submit an application for distributorship. He

The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the

Promotions such as giveaways, ticket discounts, raffles, etc. are a good way to attract fans. I would also highlight these promotions on Facebook and Twitter for all of my followers to see. Using the media is also a good use of traditional marketing because it is free. The media outlets can inform fans and potential fans about the upcoming events. This is a free and easy way for the program to spread information to the public.

It was August 23rd, 2015, and I had just arrived to the long yellow bus that would haul all state qualifiers to the Future Business Leaders of America state convention in Vail, Colorado. I watched the small town I grew to love fade in the horizon behind me, as i was trading it for a weekend of competition, business seminars, and fun with my friends. After three hours,

When marketing to the industry you need to make sure you are targeting those that would benefit from being at the event, also targeting those that would benefit those attending the event. So, aligning brands and companies with those that match the values and interests of not only VidCon, but those in attendance will help ensure that the attract the right people in the industry to the event. All three of these target markets benefit in different ways. The community of viewers are offered a chance to make meeting their favorite creators and reality. They are able to partake in almost all things happening during the event such as Q & A sessions, along with concerts, games, and contests. Creators benefit in the sense that the get to connect and network with fellow creators, along with attend different panel discussions and demo workshops that allow them to better themselves and their brand. Also, they get to connect with their viewers, because without them they would essentially not have the job that they currently

I was able to successfully create and follow through on the marketing plans for the following four events: Parsing Charms and Romancing Sameness Exhibit, 25 Years of Alleys and Ruins Reception, Geometric Paper Wall Art Workshop, and Picture Frame Corner Wreath Workshop. I did this by creating contests and planned social media posts including videos and live content. I even created and planned a Halloween event with the goal of increasing awareness of the UC Events and gaining followers and engagement on social media platforms. These are of course smaller versions of the marketing plans I will create in the future, but it helped me to think creatively and within a timeframe to complete the plan on time. I also had to make sure it was feasible to accomplish based on the UC’s resources and timeframe.

The U.S. trade show circuit requires substantial overhead. The fixed cost of purchasing and regularly shipping of the booth, travel, promotional materials, and registration would be $94,300. Dividing that overall fixed cost by our contribution margin per order via trade shows gives us our breakeven order number of 313 orders.

Perception is defined as how you look at others and the world around you. Being able to select, organize and intercept information starts the perceptual process. Perception affects the way people communicate with others. An individual’s pattern of thinking can affect their perception of others. Most people communicate best with people of similar cultures.

Q2. Consider a hypothetical case where Sony was to charge $9,000 for its new 1270 ‘super data' projector (assuming that 1270's marginal cost is much lesser than $9000). Do you think that Sony can merge the data and the video segments (in other words, it will attract a good chunk of customers, typically >30-40% of the share, in each of the two segments) if it was to charge the $9,000 price for 1270? Give reasons for your answer. Next, consider the hypothetical case where Sony was to charge $15,000 for the 1270 projector. Do you think Sony would be able to merge the data and the graphics segments if it was to charge

What is a photograph? The simplicity of taking a photograph leads many to ponder its artistic value. Yet, it is undeniable that there are some photos that cause an emotional reaction deeper than simply observing a recorded point in time. Surely, there are photographs that cause more reaction than some modern art pieces. There seems to be two types of photographs. The first classification is the ‘time capture’ photo – an image with the sole purpose of recording a particular event or point in time. The second nature of a photo carries a ‘deeper meaning,’ which has the ability to change the observer’s mood and cause a reaction. But what distinguishes these two varieties? There are a

Production  and  distribution  channels  that  provide  a  contribution  margin  of   at  least  40%  over  the  next  5  years   4. Financial:  Requires  fewer  units/revenue  to  break-­‐even  and  provides  the   highest  profit.

Anticipated No. of Exhibitions Held Country 2006 China Japan India South Korea Hong Kong Thailand Taiwan Singapore The Philippines Malaysia Vietnam Indonesia Pakistan Total 587 475 158 140 82 69 60 59 59 57 56 54 32 1,888 2005 564 473 128 139 56 57 58 52 62 52 41 56 17 1,755 Year-onyear Difference 4.1% 5,089,000 4,065,000 0.4% 2,174,000 2,273,000 23.4% 0.7% 46.4% 21.1% 3.4% 13.5% -4.8% 9.6% 36.6% -3.6% 88.2% 526,000 528,000 776,000 381,000 410,000 202,000 114,000 246,000 109,000 170,000 62,000 462,000 522,000 501,000 274,000 329,000 175,000 125,000 166,000 62,000 192,000 41,000 2006 2005 Total Floor