Three Year Golf Course Marketing Plan

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Making them the last major sport franchise to formally remove race barriers. In recent years, the PGA has assisted with youth startups such as The First Tee program. This program is designed to promote golf among kids ages 7-18. Additional consideration has been given to minority golf players by way of the University of Maryland Eastern Shore new academic major “Golf Management University Program.” Its construction was initiated to enhance the students’ knowledge and skills in the golf industry. In addition to the collegiate initiative the PGA has teamed up with a consulting firm, National Diversity Solutions, to launch Golf Industry Supplier Diversity Initiative. To encourage companies in the golf industry to take advantage of minority and women-owned

As Ely Callaway’s vision: “If we make a truly more satisfying product for the average golfer, not the professionals, and make it

This report is designed with two purposes. The first is to provide golf courses with options to help increase the number of golfers they bring in and retain. By increasing their participation levels courses will see a marked increase in the profits they are able to generate. Secondly this report will supply individuals unfamiliar with golf a look inside the game and what is being done to improve it.

The construction of a golf course should be highly professional to avoid any technical problems. There are many technical affairs involved in the construction process. If these are not applied properly, players may face troubles while playing on the golf course. Here comes the importance of experts who are specifically working in this large landscape construction and maintenance for long time. They can not only follow construct the land efficiently, but also coordinate with architects to plan the designing.

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

Golf is a real tough sport, with real mental anguish, where concentration has to be at is best - and practice has to be daily! The variety of different shots to hit is more than enough for it to be named world's hardest sport! Draw, fade, spin, downslope, upslopes, from divots, bunkers, to putting chipping and driving! The amount of rules to is vast - and if you are a pro it's essential to keep up to date! The mental aspect is huge. You also have to learn to grip a club correctly, judge the loft of the club, measure distances, cope with the wind! The amount of skills in it completely outweigh that of cricket or hockey - and that's why you have so much money injected into the

The Professional Golf Association of America is the largest sports organization in the world. The association is made of 28,000 professionals who are recognized experts in teaching and developing the game of golf. The PGA was founded in 1916. It is known to hold premier events such as the PGA Championship, Ryder Cup, Senior PGA Championship as well as the PGA Grand Slam of Golf. The PGA’s governance is led by a President and Vice President, followed by the Secretary, Honorary President, and CEO. These members make the decisions and determine the changes in golf that dictate the changes from era to era. Golf has revolutionized over the years. The PGA has developed into a major sport in the U.S. More and more people are spending their

A good and successful marketing plan should include a marketing strategy, mission statement, a SWOT analysis, an implementation and evaluation plan, and the main objectives of the marketing campaign. The objectives include the sales expectations of the campaign. The plan should also be able to define the businesses’ ideal customers, which will help in acquiring new customers and maintaining the existing ones. The marketing plan should also analyze and define the target territory geographically. The plan should also be able to identify the main competitors, and help the business in understanding how they function and operate.

Ely Callaway, Callaway Golf Company 's (CGC) 80-year:old founder, chairman, and chief executive officer, sat in the conference room one sunny day in fall 1999 contemplating his company 's remarkable story. He wondered how that story might continue in light of some recent internal and external challenges. In the span of a decade, Callaway had built CGC into the dominant player in the golf equipment business, despite charging premium prices. CGC sales had increased steadily from $5 million in 1988 to over $800 million by 1997 (see Exhibit 1 for income statements). He accomplished this with the clarity of his vision: "If we make a truly more satisfying product for the average

During this event, you’ll find that golf is far from just a man’s game. Sisters, mothers, girlfriends and grandmothers alike will be able to participate in a hands-on workshop suitable for everyone from beginners and advanced players. The expert staff members of the Tri County Golf Ranch will offer golf instruction to each participant, so they can work on attaining a better swing or stepping

CGC golf users switching to another Brand – CGC should balance the catch -22 of new product development otherwise it cannot prevent existing CGC golf club users from switching to another brand.

Provide an unwavering commitment to excellence, high ethical standards, and a reputation for hard work, honesty, and fairness in everything we do.

Strengths * Public Course and Members * One of the largest golf courses in Northeastern, OH * PGA recognized accreditation * Private Equity Company * Club House and Amenities

A good marketing plan is nothing but the blueprint for marketing products and services, and step-by-step guidance to deliver marketing strategies for the business (Brassington et al, 2012). This is a true, detailed document that sets perfect, true and measurable functions.