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Ticket Price Decrease In Sports Subsidies

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In the times before a subsidy determination, owners reduced ticket prices to increase the demand and sale of the tickets. This allowed them to maintain the shortage of the tickets. After the referendum votes, they choose to charge higher prices. These prices were charged even prior to building a new stadium. Price increases happened even though the team still played in an old stadium are particularly informative, because price hikes cannot be caused by any improvement in the quality of seating (Porter & Thomas, 2010)

Sport subsidies produced extra profits for owners and players. To increase political support for subsidies, ticket prices were lowered. There is inelasticity in the prices of tickets and a shortage of tickets as a result from price decrease. Lower ticket prices often …show more content…

Owners use this situation as a strategy to gain political, as well as public, support for subsidies. The goal for the subsidies would be to maximize profit.The reduction in ticket prices cause individuals to become supporters. This will generate marginal revenues for the owners. Sports economists believe that ticket prices are too low. There are studies showing that the ticket prices were lower than what would be expected from profit-maximizing team owners. Evidence shows that economists found that this was a deliberate strategy of team owners. Professional sport teams purposefully set ticket prices in the inelastic region of demand. This leads to persistent occurrence of excess demand which is why half of the NFL teams advertise their season ticket waiting list (Porter & Thomas, 2010).

References

Porter, P.K. & Thomas, C.R. (2010). Public Subsidies and the Location and Pricing of Sports. Retrieved November 3, 2016, from Bethel VCAMP Managerial Economics Unit 8 Course Materials.

Thomas, C. R., & Maurice, S. C. (2010). Managerial Economics: Foundations of Business Analysis and Strategy (10th ed.). New York:

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