Tiffany & Co Analysis

In a day of, “I want it now and I’m willing to pay for it,” a shopping center has to offer a variety of stores, and also have several options. The shoe shopper will go to the place with 5 shoe stores before they go to the place with only 1. They may not realize that of the 5 available shoe stores; only 1 is in their price range, but satisfying a wider variety of consumers will help the mall broaden the shopper’s experience. But it is important to remember that shoppers are price sensitive, so not only do you need a variety of stores offering a variety of products, but you also need to be able to provide a variety of price points so you don’t limit your shopper demographics.

A few of the strengths that Blue Nile has is its prices, product line,educational information, lean costs, and supply chain efficiency. Also, Blue Nile has many potential market opportunities. Currently, Blue Nile has expanded to new geographic markets and has had a huge success in its online sales. Finally, there are few external threats to the company 's future profitability. Even though there are other online jewelry retail stores, Blue Nile has established itself, there are no real direct substitutes, and with such low prices, it would be hard for new entrants to compete.

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

The stock I chose was Macy’s Inc., since during the month of July they were doing great and each stock was worth $24.20, highest it’s been for the past 3 months. While having to look at the changes on the stock for almost a month, I noticed that the price per stock was lowered each day after I chose to “buy” part of the stocks. The lows aren’t too low while the highs were always above 1%.

Bluebella is a UK based store and has all items that match the female sex such as bras and swimwear when a need which comes in purchasing these garments which are usually worn under and hold a lot of importance for younger women especially after their teen ages. The use of Bluebella coupon codes are most wanted means if availing discounts when adolescent women who are usually married or even engaged get to share their images they have made and stereotypes they function with.

Macy’s, Inc. is a retail organization incorporated in Delaware and has Executive offices in Ohio. As of January 2014, Macy’s has 840 department stores located in urban and suburban area across the United States. Macy’s, Inc. is in 45 states and the District of Columbia, Guam and Puerto Rico (SEC Filing, 2014).

One thing that I noticed in my reading of the case is the lack of advertisement. Even though the company has a great reputation, they need to advertise in papers and other media channels. This will let future customers

Blue Nile’s business model is to offer high-quality diamonds and fine jewelry at competitive and attractive prices. Blue Nile strives to provide customers with useful information throughout the buying process, including educational information such as grading reports on the diamonds.

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

Moreover for the profit for the year, Burberry had a drop of 8.55% to 287.7m from 314.6m. The trend of the firm is decreasing in related to the three financial years. The reason of the decline can be due to the increase of the geopolitical concern in the Middle East and Russia and Uncertainty in Eurozone. These factors have any huge negative impact on the performance of the luxury sector.

Market growth: Repositioning and revival of the brand has led the company to the fast growing path and Burberry would like to continue it in future. Business strategy adopted by Burberry at this stage would have long-term impact on its growth. Therefore, market growth becomes an important criterion for basing any recommendation.

In essence, branding is all about differentiation and consistency. It always has been able to effectively establish an emotional relationship with customers. They compete with each other with the quality of watches that they make for example; Rolex provides a variety of choice for their customers and provides their wants and desires. This includes; by making their watches handcrafted, and putting diamonds into their watches to make it more luxurious etc. Another way for them competing is level of service provided. If a customer comes to Rolex they will ensure that they provide insurance and great level of customer service. This will increase repeat-purchase and brand loyalty among their customers. Rolex is considered untouchable in its position as the world’s leading luxury watch brand both in terms of industry prestige and its

as watches with style, class, flair and quality. In these days of mass produced generic watches that tend

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.

Middle class is booming worldwide and with prosperity comes consumers ' desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called “category killers”, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust.