Tiffany & Co

Thomas Sabo is a global luxury fashion brand which creates affordable, high quality jewellery and fragrances for men and women. The brand is well known for its unique sterling silver pieces, including pendants, bracelets, rings, earrings, necklaces and cufflinks, and also has a range of affordable diamond jewellery and watches. The business is constantly updating its jewellery lines. One of its 2013 product ranges is Charm Club, which includes a wide variety of women’s charms so that customers can personalise their pendants and bracelets to meet their own preferences.

Tiffany and Co. is a fine jewelry company that was established in 1837 in New York City (Tiffany and Co., 2012). In 1886, Tiffany and Co. created their first engagement ring, which has since become one of their most successful product lines (Tiffany and Co., 2012). Since then Tiffany and Co. has expanded their product lines to include

The consumption of luxury goods in China is mounting sharply. Not only those born to elite families, but also many common people are greedy for luxury brands (China, a Booming

Sociocultural: In the recent years, the desire to appear wealthy has attributed to the increased popularity in luxury products. Also, the desire for luxury goods was promoted by effective advertising and TV programming that promoted conspicuous consumption to middle-income consumers. Middle-income consumers also tend to “reward” themselves with luxury items.

To the untrained eye, a ring is just a piece of jewelry. There is little to no appreciation for how its made or how valuable it is, just as long as it glistens and glows. To jewelers, the untrained eye is a menace, as a man buying an engagement ring will not care about the carats or the uniqueness of the piece, as long as it ‘looks like Beyonce’s.’ While jewelers are making pieces with unpopular gems and metals at excessive prices, salesmen struggle to sell these, as what is popular is what sells. To combat this wave of uninformed, trend-obsessed consumers, Jewelers’ Circular Keystone, a trade magazine whose audience is jewelers and salesmen, features content relating to the current status of the jewelry industry, as it changes seasonally. Keeping up with the times is imperative when working in jewelry, and as time changes so must JCK. In this trade magazine,

Founded in 1837, Tiffany & Co. has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany designs, manufactures, and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china, stationery, fragrances, and accessories. Many of these products are sold under the Tiffany name, at Tiffany stores throughout the world as well as through direct-mail, corporate merchandising, and the

   Despite a small dip in the second quarter of 2012 the China GDP growth rate is beginning to recover. Also despite a small drop in the demand of luxury goods recently retail sales have grown steadily. Consultancy firm McKinsey & Co predicted that by 2015, China will be the largest luxury goods market in the world (China Daily, 2012).

An increasing economic interdependence of national economies across the world experiences a rapid cross-border movement of goods, service, technology and capital. Luxury goods industry, serve as one of the most competitive industry, emerging and developing rapidly all the time. To a great extent, globalization promotes the development of luxury goods industry significantly in spite of the big shock hit by several times of economic crisis.

Albert’s Jewelers opened their flagship store in Chicago in 1905. Today, that flagship store is one of the largest and most successful family jewelry stores in the country. It has been a favorite destination for anyone looking for the very best jewelry in Chicago. This may be due to the warm personal experience given to everyone who walks in their door. It may be attributed to the Albert’s Jeweler’s staff’s dedication to providing the very best customer care or because of their unwavering commitment to both their customers and the community. It always helps to have special relationships with world famous jewelry designers like Henri Daussi that gives Albert’s Jewelers access to new, cutting edge pieces not found elsewhere. Since the day they

She is making her stores more accessible to young, moderate shoppers. This specific target market is helping the brand stay pertinent, but they are not purchasing luxury goods. Twenty years ago, some women would starve themselves to conserve money so they would be able to buy the latest designer handbag. Today's generation is causing sales in luxury products to decrease.

As stated by Kapferer and Bastien as their anti-law number 16, a luxury brand shouldn’t have celebrities as public ambassador. “One of the characteristics of a luxury brand is the personal relationship that the client maintains with it” (JN Kapferer and V Bastien, 2012, p. 261). Nevertheless, being associated with respectable public figures is a good way to make a new brand known. So for our launching, we will collect the best pieces in both of our branches and make a private exhibit in each city for the most distinguished collectors, antique agents, and fashion bloggers. They are the celebrities in the jewelry vintage

This is also true for high-end diamond jewelry. Brands reduce consumers’ risk of making the ‘’wrong’’ purchasing choice and help them express their personality by way of association.

Tiffany & Co. currently is the leader within the jewellery industry. Tiffany recognized the growing number of consumers demanding luxury at mid-level prices and decided to use this trend to its advantage by introducing items at a lower cost to be more appealing to these middle-income families.

Middle class is booming worldwide and with prosperity comes consumers ' desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called “category killers”, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust.

With concern to 26 to 45 years old consumers, we believe that a personal shopper service and made ​​to order service might be useful solutions in order to have their loyalty giving them specific services that only luxury brands do. In fact, that way they can get the most out of their luxury buying experience. To finish, we also suggest the creation of events during which the can purchase new collections in advance, generally the day before the collections are officially out in stores.