Tiffany & Co.

1974 WordsJun 29, 20118 Pages
Tiffany & Co. Brian Fenske December 1, 2010 Retail Management Table of Contents I. Table of Contents ………………………………………. Pg. 2 II. History…………………………………………………... Pg. 3 III. Retail Mix ……………………………………….…..... Pg. 3-5 a. Location b. Pricing c. Promotional Mix d. Merchandise Assortment e. Store Design IV. Store Visit ………………………………………………. Pg. 5 V. Competitive Advantage……………………………..…... Pg. 6 VI. Financial Performance ………………………………...... Pg. 7 VII. Website …………………………………………………. Pg. 8 VIII. Promotional Activities ………………………………...... Pg. 8 IX. Works Cited ………………………...…………………... Pg. 9 History Charles Lewis Tiffany and John F. Young first founded Tiffany & Co. in…show more content…
store at the Waterside Shops is designed very well. You enter the mall itself through one of the side walkways from the parking lot or parking garage and you enter all the stores through the inside of the mall. It is set up like a big atrium with water features in the center. You enter the store and they have all the glass counters split up and divided by jewelry item and accessories. The men’s items are all in the same area of the store. In the back corner they have a area where they clean jewelry which customers have brought in to get shined and cleaned up. Store Visit On my visit to the store I had previously looked on the website to view some of the items that I would be interested in looking at when I arrived to the store. I entered the store and within the first minute I was greeted by one of the sales people and she gave me a brief overview of the stores layout and where I would be able to find the men’s items, and then gave me some time to look around the store. I was in shock at first by all the items that were glistening from all the lights shinning down through the glass counters. After I wandered around a little but she came back to me and asked if I needed any assistance and I then told her

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