Tiffany & Co.

Even though Nordstrom and Neiman Marcus retailers had the same basic store structure, the differences are noticeably visible in the costumer’s eyes. Entering into Neiman Marcus, customers have the feeling of having found a high-class store. This sensation makes Nordstrom rank as a store for people with an average purchasing power. Meaning, people of upper middle class. Similar to Nordstrom, Neiman Marcus has a showcase on both sides of the main door. The peculiar and different between both stores is reflected in the modern glass structure of the Neiman Marcus showcase, in which the facade of the main door is made, together with its shop windows or showcase. That structure provides it a luxurious touch of the last architecturally speaking trend. Neiman Marcus’ shop windows, unlike those of Nordstrom, they are oversize and have the same height as the main door although, they are wider. They occupy the entire main façade or, almost all of it. In addition, they are always stinging some of the most exclusive seasonal products in fashion in the show window. Neiman Marcus store does not have a central corridor that takes you straight to the central stairs, placed in the center of the store. Nevertheless, we can assume its main corridor or aisle is circular. A great strategy to make customers spend more time in the store and buy products that were not on their list. The first thing you come across when entering the store is a welcoming mannequin (in form of an elegant

Macy’s, Inc. goes all the way back to 1858 and would end up being one of the most successful and biggest department stores in the retail industry across the globe. The total revenue of the first day of the company was a whopping $11.06. However, at the end of the first year, the store earned a profit close to $90,000. In 1877, R.H. Macy & Company had occupied eleven different store locations and was considered to be a full department store.

Twenty minutes in I decide to change my destination in the mall. I decided to go into stores specifically high end stores without shoes. I went into Armani Exchange. Inside the store, everything was very pricey with high quality. I believed that it would be a perfect place to test out how the employees and customers would react. In Armani Exchange, there were a couple of people that looked like there were in the upper class. One woman looked at me and scoffed whereas her husband was looked at me in curiosity. I felt like they were talking about me. They would casually whisper and look up and down at me while trying to give me direct eye contact. A few minutes later, an employee came up to me asked if I could leave the store. She asked me “Why I wasn’t wearing any shoes?”. But, what surprised me was that she was very kind to me. I assumed that she would be rude and snarky. But, I was wrong. She asked me if “I would like a pair of sandals in the back”. She told me that she had extra shoes. I immediately declined and explained to her that this was an experiment for an assignment. She later on laughed and told me that it was a good one. I proceeded to leave the store. I believe that this folkway worked well because it was something that wasn’t really ordinary in the public eye. I mean that because I went to a mall. Whereas, many people are aware that there are people who do not have shoes most people

I ended up feeling neutral about the experience. Half of the store was lingerie, and about a quarter were dildos and vibrators with a collection of porn in one corner. There seemed to be a greater number of items geared towards women than there were for men. I was also surprised that there was only one fetish that was really represented. There were several items for sadomasochists, but none to speak of for any others. It seemed as though the BDSM items were probably recently added after Fifty Shades of Grey took off, as many of the items referenced the book or movie. I was also surprised by the people who were there when we arrived. There were only four people there, and two were only interested in the lingerie. The other two were women who only looked at the dildos. One woman did come up and ask the cashier if she remembered her, which caught me off guard. It made me wonder if they have a more set clientele or if they tend to have more newcomers. I was going to ask, but there was only one person working and she wandered off before I could get the chance. Finally, I was really surprised by how many gag gifts there were there. I understand that many of them were vulgar and that many other stores would not sell these kinds of items, but it reminded me of a Spencer’s. There were several items that were not for pleasure, just for entertainment value for bachelorette parties and the like. I did not expect there to be as many items

On my first day, I arrived early and was eager to work hard and earn myself some money! As I entered the store, I received all my materials: my red vest, my Superstore branded hat, and a pair of

I was feeling a little more confident so I immediately stood about two-and-a-half feet away from him. He glanced at me at first, but did not say anything. Another customer and asked, “Do you mind if I just reach across you to grab that?” It was clear that the customer assumed we were together. When the other customer walked away, the subject stepped about a foot away from me. I casually stepped closer to him, as if I were following him. He then asked me, “Did you need to get over here?” I replied, “No, I’m OK” and continued to browse the section. He seemed very intimidated by my presence, though he had a very strong outward appearance, and spoke with firm, assertive tone. He finally grabbed his item, and then gave me a quick head nod and grimace goodbye. I followed him to the checkout line. When we approached the line, I was standing less than two feet behind him. He looked back and said, “It’s OK, you can go ahead of me.” As soon as I stepped in front, he moved approximately 4 feet away from me.

Today started out like any typical day going here and there running errands. The only difference was I was wearing a rainbow ribbon. Hoping, I would receive some form of response, I walked around the store trying to find someone that would notice my ribbon, everyone was just busy looking for whatever it was they needed. I decided to ask for help in finding a certain item, even though I really did not need anything. The store associate was very pleasant and eager to help. He looked at my ribbon, then he looked at me and smiled with a wink, finally someone knowledge my ribbon and me in a positive way. Then I headed to Publix, which was quite busy for a Friday morning, I was sure I would get some kind of reaction. When I entered the store, I

First of all, because of the size of the store, only one employee works at any given time. A single family has owned the store for more than a decade. Which has increased a lot of returning customers, but the store mostly caters to tourists and out of city folks. Most of the discourse happens in the store between the employee and the customers. When the customers enter the shop, employees greet them while standing with a friendly expression. Furthermore, when customers browse for items, the employee offers them help. While working there, the employees are required to know different types of stones, rocks and material used in the finished products. Furthermore, when customers ask questions about different types of material used in the jewelry, you should be able to answer the question. The vocabulary used during a conversation with the customers are different from the one used in a more professional environment. You just use normal

Over the weekend, I went to Nordstrom to buy a top just to have. I usually go to Nordstrom if not every week at least every other week. I have become very fond of the people that work there; Nordstrom is the only store that I have continuously shopped at since I was an infant. Most of the time there are usually new people working the section where I shop at often and I casually observe their ways of interaction with customers especially me.

Kate Spade is a female brand founded in New York City, 1993. This brand mainly concentrates in youth, modern, and free with a large fashion house that includes accessories such as jewelry, eyewear (glasses), fragrances, gifts, etc. It also includes ready-to-wear graphic, playful clothings, handbags in various vibrant, and solid colors.

Seven seconds after I walked in I was greeted. She said, "Hi, Welcome to Clark's. Today you get you second pair of shoes half off." They were very busy. I browsed around for a while and then a sale associate asked me if I found what I was looking for. I advised I liked the shoe I had in my hand. She looked around for my size and she did not see it so she checked in the back. They did not have the shoe and she advised they would have to order it. I selected another shoe and the same thing they did not have it in stick and would have to order it. I finally found a shoe they had in stock. She found my size and asked me if I liked how they feel and then she left. She did not bring out extra boxes of shoes or ask to measure my feet. I waited to

Albert’s Jewelers opened their flagship store in Chicago in 1905. Today, that flagship store is one of the largest and most successful family jewelry stores in the country. It has been a favorite destination for anyone looking for the very best jewelry in Chicago. This may be due to the warm personal experience given to everyone who walks in their door. It may be attributed to the Albert’s Jeweler’s staff’s dedication to providing the very best customer care or because of their unwavering commitment to both their customers and the community. It always helps to have special relationships with world famous jewelry designers like Henri Daussi that gives Albert’s Jewelers access to new, cutting edge pieces not found elsewhere. Since the day they

This was an acceptable shop, but the only real contact was with the cashier and brief contact with the shower attendant. The store as a whole was clean and inviting inside. The towels were a dull brown and rust colored, with the bath foot mat being much thicker than the bath towel. The bath towel was a nice full size and helped make up for it being so thin. The showers were clean, but the air-conditioning vent was blowing from the ceiling without any way to adjust it. There was a fan mounted on the wall that could be adjusted to the customer's specifications. An electrical outlet was available, but no blow-dryer or amenities were available. The essentials of towels and a bar of soap were provided. The shower was hot, walls, shelving, floor

Macy’s, Inc. is a department store company that currently operates over 800 stores under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, and their newest acquisition Bluemercury, which offers luxury beauty products and spa services. All but one of its stores are located in the United States, Guam, and Puerto Rico. Additionally, Macy’s sells its merchandise via their websites and mobile applications. According to their 2014 annual report, Macy’s had sales of $28.1 billion last year.

In 2005, Sara Lee placed a strategic plan in action to transform the business into a more tightly focused food, beverage and household products company. This involved the divestiture of weak-performing business and product categories, which included eight business units. Although the divestiture would decrease Sara Lee’s revenues, it was believed that concentrating their financial and managerial resources on a smaller number of business units would be beneficial. Sara Lee struggled