preview

Tiger Direct Strategy Analysis

Good Essays
Open Document

Each and every business in the world should have a definitive business strategy for overall success in the market it operates in. A business strategy focuses on improving a business's position within a given industry. Comparing a company with another in the same industry is a good way to identify the strengths and weaknesses as well as gaining information on what to do better to become more successful. This helps create the strategy needed to drive success. Consumer electronics and appliances are staples in American households and include a wide range of items, from DVD players to refrigerators (Consumer Electronics, n.d.). Two giants within the electronics e-retailer industry are Best Buy and Tiger Direct. These companies present some similar …show more content…

The company operates in three different countries to include the United States, Mexico and Canada. The company was founded in 1966 by Richard Shulze and James Wheeler, and began by starting out as an audio specialty store. Around 1983 the company rebranded itself to focus more on consumer electronics. This rebrand proved to be very successful as the company was named company of the year by Forbes in 2004, setting it apart from its many competitors within the market. Tiger Direct is an electronics retailer that was founded in 1987 that operates out of Miami, Fl. During that time the company was under the name of Tiger Software. Tiger Direct does most of its business online and through catalog as an electronics and computer dealer. Tiger Direct was responsible for acquiring the rights to Circuit City in early 2009. Tiger Direct now falls under PCM, a leading technology provider. Company Mission Statement’s The mission statement provided by PCM states “To Wow! our customers with an experience so compelling that PCM is their partner of choice and, by doing so, reward our customers, employees, vendor partners and shareholders for the trust they have placed in us."(PCM and its Divisions …show more content…

Tiger Direct is able to do this because it focuses on providing quality products to the end consumer. This quality factor is what Tiger Direct's reputation was built on. Best Buy being a big box retailer focuses more on providing lower prices so quality suffers a bit comparatively. When we discuss the convenience factor, Best Buy offers free shipping and retail stores across the country. This gives consumers more access to Best Buy instead of just Internet based. Although Internet shopping is convenient, there are many consumers out there that still insist on going into an actual store. Best Buy takes advantage of

Get Access