Tiger Woods And Its Effect On Golf

        One man who has greatly influenced society and the game of golf, is superstar Tiger Woods.  When he joined the PGA tour people jumped on the golf bandwagon in increasing numbers.  Golf has began more popular to the American people.  People from all over the country have gained interest in the game of golf.  Stossel states that the number of golfers went up by seven percent in 1997 alone (2).  Golf has become a high source for weekend entertainment for Americans.  More than six million Americans enjoy watching golf on weekends (Stossel 2).  Not only are people watching the sport, they are reading magazines like Golf, Golf World, Golf Digest and Links.  Also for entertainment there have been movies such as Tin Cup and Happy Gilmore (Stossel 2).

Thesis: Professional golfer Tiger Woods is a modern-day tragic hero because his flaw of excessive pride directly led to the destruction of both his personal relationships and his professional career. Tiger took complete responsibility for his actions, but it came too late and by then he ended up suffering consequences that were excessive compared to his errors.

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

He is arguably the one individual in our lifetime that transformed his sport. With his presence, the sport of golf became popular and was no longer a ratings buster on television, and became a sport more young kids wanted to get involved in.

There is not one human on this planet that does not strive to be great. This commercial reaches out to the population who strive to be great but have yet to achieve greatness. This ad is meant to motivate people that doubt themselves day after day, to finally stop making excuses and begin their journey to greatness; by demonstrating that no matter where you stand on the spectrum you can still become great. Nike successfully utilized a universal trait that all humans possess, to be great; by simply reminding consumers that it is possible.

When people here the word ‘golf’ they often correlate it with a misleading sense of boring, elderly men and women who have nothing better to do. Believe it or not, there is a broader reason why so many retirees indulge in the golf lifestyle. Yes, golf is a lifestyle, not just a sport. Many people, most of whom know absolutely nothing about the sport, do not realize that playing golf regularly can add five years to their life span and also have many other well-being-related benefits (“Health” par. 5). Golf is a great therapeutic activity because it teaches good etiquette, it enriches the mind, and it provides for a healthy lifestyle.

A matter of opinion has separated a variety of sports enthusiasts apart, due to the ongoing debate of whether golf is a sport or simply a skill. Famed golfer Arnold Palmer declared, “Golf is deceptively simple and endlessly complicated; it satisfies the soul and frustrates the intellect. It is at the same time rewarding and maddening – and it is without a doubt the greatest game mankind has ever invented. (ThinkQuest.com)” These words state what every athlete experiences and feels when he/she is turning a double play, making the game winning three point shot, or throwing a hail mary pass for a touchdown. Golfers are athletes too, they train for that big moment just like any other athlete, but

Fourteen clubs - four wedges, six irons, a rescue, a three wood, a driver, and a putter - this is golf. It is one of the most mentally challenging sports in the world. It can fool beginners who are deceived by its simplicity. Golf is often underestimated by those who have never attempted to play the sport. While it has often been known as a “rich man’s” sport, in recent years this perception has begun to change. There are a number of other generalizations made when talking about golf, yet these are most always from those who have never experienced, played, or followed the game. One should question how a critic with no knowledge of the activity could state whether or not golf should be considered a sport. Golf is a sport, regardless of what any critic has to say. Studies and experimentation, along with the experience itself, reveal all of the athletic aspects that make golf better than most sports.

“Given the year we just experienced in golf, it would be phenomenal if we see anything in 2001 that will even remotely compare. We witnessed an incredible season by the game’s most dominant player-in this era or any other. We saw how fans and players alike could respect the game in an international competition. And, we have seen the game’s visibility skyrocket” (Strange 20).

¨You can sell ice to an eskimo.¨ Ever since I was a youngster, people have always told me how much potential I had to be a salesman. Such remarks provoked me to investigate the means by which an ad is persuasive and able to influence someone to buy a product. Through diligent effort, I learned that having a catchy slogan can persuade someone to support a business or organization. Of all of the slogans in today's society, from McDonald’s to Walmart’s, the slogan that stands out to me happens to be Nike's, ¨Just do it.¨ In a commercial aired on the 25th anniversary of the slogan, the theme is to ¨Just do it¨ even if the odds are in favor of your opponent. The 90-second commercial begins by picturing average athletes who are pressured

As their products are not so different, Nike differentiated itself by creating and marketing well designed athletics and non-athletic footwear and clothing. The company managed to distinguish and establish its products by using a different marketing approach from its competitors and by improving its brand identity and consumer awareness. However, in 2006, its two rivals merged to get a 22% market share while Nike had 36%. The organisation, then, developed a new strategy to get ahead its rivals. They coupled sport icons such as Michal Jordan to endorse the brand and it was such a success that they decided to use Tiger Woods, the no.1 golf player, to introduce its new golf apparel and equipment. The association of a motivational slogan "Just Do It" with athletes that emphasize competition, fitness and sportsmanship, helped the company to position its product on the market as being of high-quality. The advantage Nike has is the competitors' incapacity of replicating its quality products and benefits. Moreover, the company is always trying to introduce new product in the market which help them staying ahead while giving a positive

Arnold Palmer said it best. “Golf is deceptively simple and endlessly complicated; it satisfies the soul and frustrates the intellect.” The straightforward yet difficult facet has always drawn me to the sport. Golf has been a part of my life for as long as I can remember and I love all aspects about it: the competitiveness, the focus required, the life lessons, and the bonding it can create. The game of golf is my passion.