Tim Horton Censorship

The author is set out to target companies such as the fast food industry and its affiliation with child targeted advertisement. The article begins by

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Taking down a corrupt part of a company is no easy task, but yet it is possible. The main target to defeating FIFA is the sponsorships (Oliver). Since FIFA is a non-profit organization, they rely on their partners such as Adidas, Coca Cola, and Mcdonalds. Fifa is estimated to making about $45bn (Critchlow) from sponsorships. FIFA recently lost Sony and Emirates as a sponsor due to the corruption scandals. That meant that FIFA lost $420 million dollars

In our socratic seminar about the article “Soccer’s Corrupt Soul,” we talked about FIFA’s deep-rooted corruption and where their greed has lead the World Cup’s future. FIFA is soccer’s main governing body, an oligarchy composed of very wealthy and powerful people. It has been discovered that these corporate bigwigs were associated with many deceitful and dishonest acts in the pursuit of making more money.

Based in Zurich, “The Fédération Internationale de Football Association (FIFA)” is the international governing body of association football, futsal, and soccer. It has been recognized as the “United Nations of Football”, affiliated with 209 associations across the globe (FIFA, 2015). Like any other sport organization however, FIFA has long experienced allegations following the decision of Russia being awarded the 2018 World Cup and Quatar having the 2022 hosting rights. According to the reports, the United States Department of Justice reviewed the contracts related to the 2014 Brazil World Cup involving FIFA, commercial partners, and suppliers.

FIFA has been at the center of a great deal of corruption during the last couple of years. There are endless topics to discuss on the matter of corruption and FIFA, but I wanted to focus on three of the biggest charges of corruption against FIFA, bribery, mistreatment of female athletes, and the use of slave labor to build stadiums to host their games. FIFA has been around for over a century and was a very respectable organization at one time, but that time is now over. This affects international business because there are currently 209 countries within FIFA. FIFA has a far reaching impact because soccer is the most popular sport in the world. To better understand why and how FIFA became so

Today, most people refer to soccer only as football. In current day football, the sponsors have a major impact on activities taking place around the soccer world. With no sponsors in the sporting activities, there may be little or no competition that may make it less entertaining. As much as it is a business activity, sports are also a major source of entertainment in the

Equality. Our first objective is to have FIFA re-establish its relationship with the worldwide football community, and promote equality all throughout the game of football. Our first action in accomplishing this objective would be to monitor and regulate the marketing and expenses of both the FIFA World Cup and the FIFA Women’s World Cup to ensure equal promotion for the Women’s World Cup. In the 2011-2014 Expense sheet of FIFA, it shows they spent approximately four times more money on the FIFA World Cup than on “Other FIFA Events” (65th FIFA Congress,

Adidas has been recently caught in a scandal for bribing amateur basketball players with money they should not be accepting. Many schools and many coaches and players are being either fired or ruled ineligible by the NCAA. Players and coaches are being bribed by companies to wear their sponsored jerseys, shoes, accessories and clothes. They are being paid off to come to the company sponsored schools to play there.

The author asserts that the food companies involved in the Children’s Food and Beverage Advertising Initiative were hiding behind vague criteria that was loosely followed as they continued to advertise poor quality foods to youth and adolescents by finding loop holes in their established guidelines. One example the author points to involved junk food companies pledging to terminate marketing nutritionally deficit foods in schools, these companies, however, were sure to make an exception by allowing schools to use and promote their products in “fundraising activities, public service messaging, or items provided to school administrators” (Dawes 197) which accounted for the most significant portion of junk food advertising in schools in the first place. Notably, Dawes recognizes that the food company’s involvement in the initiative granted them the ability to hide behind the façade of proactively taking action to aid the plight of obese children as well as indicating that they could regulate themselves without

FIFA senior management was deceptive, when other countries followed the ethical rules and maintain their virtues by following the established process and in return senior management was making side deals with other countries in which they received kickbacks in order to win the bid and host the World Cup. FIFA senior management cheated the established system in which the selection of the country that is to host the World Cup. FIFA management failed to follow its own ethical rules and vision for its organization. The FIFA senior organization took morally incorrect actions, while making decision based on self-interest, while looking at the populations of the countries that have submitted a bid to host the event as mere objects in order for them to align their own pocket with millions of dollars. Senior management failed to run FIFA following their vision and mission that the organization has by accepting bribes and kickbacks.

An 18 month investigation conducted by FIFA into FIFA’s decision to award the 2022 World Cup to Qatar has found that FIFA has no issue with corruption, whilst President Blatter claims that those accusing them of such wrongdoings are ‘racists’.

As stated before no two people are the same, and now two people’s thoughts are the same. But at the end of the day everyone’s views on ethics boils down to knowing right or wrong. For example, if someone were to rob a bank that person knows for a fact that is it wrong and that he may go to jail. There would be no “Maybe it was right for him to rob the bank.” This is the same for FIFA. Allowing bribes to be placed on the next place that should hold the world cup

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

Nike’s CEO’s and management made a decision to begin using sweatshop labor in order to save money and begin aggressive marketing. They used this aggressive marketing to have a one up on their competitors, in fact, Nike spent 280 million dollars alone on advertising in 1994 (Schwartz, 2000). Nike would give great athletes million dollar contracts to endorse and wear their clothing. For an example, Andre Agassi received 70 million dollars to endorse Nike's tennis clothing line. The choice to start aggressive marketing is the reason why Nike entered into this crisis and started making unethical decisions. Once the top management of Nike realized the profitability and popularity of hiring professional athletes to wear and endorse their clothes, regular advertising would not suffice. The company became greedy and were willing to use cheap abusive labor so that they could pay professional athletes millions of dollars (Schwartz, 2000).