Tim Hortons Case

MGG 502 HW #4: Compare & Contrast “Total Product Offer” for Starbucks, Tim Hortons and Dunkin Donuts

Tim Horton's centralizes production of most of its food items, having them shipped to the stores. For much of its history, the company baked its donuts in-store, but often that is no longer the case. Pricing for Tim Horton's is relatively low, as befits a quick service restaurant. The average ticket is likely well below $5 and the company relies on a high volume of transactions for its success. The margins on food products are relatively low, though margins on coffee products are slightly higher. Fixed costs relate primarily to the company's real estate assets, as well as some equipment. As of 2010, Tim Horton's earned $2.5 billion in revenue and $623 million in net income (2010

In order to maintain customer satisfaction and attract new customers Tim Horton’s offers many products and beverages to their customers. When wanting to introduce a new product the research and

Tim Hortons Café and Bake shop ("Timmies"), has grown from a mere, single coffee shop to an international operating corporation over the last four decades. So what?, one might ask. Timmies has maintained the Canadian family culture founded by the chains original owner, Tim Horton, the once star hockey player. Tragically, Tim Horton was killed in an accident in 1974 but the same family values linger on. During my very recent visit to my local "Timmies" shop had me thinking in a totally different perspective than the prior three decades of me enjoying a breakfast and coffee wake-up call.

The Tim Hortons chain was founded in 1964 in Hamilton, Ontario. The chain's focus on top quality, always-fresh product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods and home-style lunches. The first Tim Hortons stores offered only two products - coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations, the Apple Fritter and the Dutchie. They became the most popular donut choices in the 60's, and remain two of the most popular today.” (Horton, 2008).

Kathy Kudler has shown to be a strong business woman in the face of the gourmet grocer industry. To maintain that reputation Kathy has decided to expand services by both location and offerings. Kathy has researched the growing gourmet grocer market and has found a need in Canada. By researching the market Kathy found the one key product lacking is gourmet coffee. Ms. Kudler as well as other stakeholders of Kudler Fine Foods must enlist the marketing department for the expansion to Canada with new gourmet coffee product to be successful. The marketing department will show the market needs, product description, growth potential and competition in

As student-consultants, we paid regular visit to the Tim Horton's branch (at Baseline/Carling) and we studied the

Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.

* Tim Horton’s television and radio commercials keep them ahead of the game by increasing their advertising budget for TV and radio spots to gain market share

I found myself at a local Tim Horton’s I observed many people walking in and out with their coffees as I sat down and got myself situated. Quite a few people were busy trying to get their coffee and run; although there were a number of people who chose to sit down and chat with people. I observed the long line of people and as the line would dwindle down eventually more people would come in from outside to replace those that left. I noticed on 3 occasions where 2 people would head to the undirected waiting line and one person would eventually ask the other

Tim Hortons offers a wide variety of menu to its customers. Its menu contains of course coffee, sandwiches, doughnuts, muffins and cookies, but as the market place and people preferences are changing every day. Therefore, they introduce new types of products to satisfied customers’ need.

Bombardier Inc. is Canada based manufacturer of air and ground mobility solutions. Firm’s operational activity can be split into 4 units: Bombardier Transportation (BT), Bombardier Aerostructures and Engineering Services (BAES), Bombardier Commercial Aircraft (BCA) and Bombardier Business Aircraft (BBA). Firm’s 2014 performance has been weak, the firm reported USD -1,260 million net losses. However, it is important to note that the firm’s recent troubles are mainly associated with firm’s aerial divisions rather than Bombardier Transportation. It is fair to say that Bombardier’s current vulnerable position was caused by firm’s undue attention to its CSeries jets, designed to compete with Boing’s and Airbus’s smaller commercial jets. Constant delays and cost overruns has damaged Bombardier’s other divisions. Bombardier Business Aircraft lost its leading market position in private jet business to Gulfstream. In addition, the firm has been forced to postpone development of Learjet 85, which in long-term will damage BBA’s private jet backlog.

The business I have chosen to analyze is Tim Hortons. Tim Hortons Inc. is a multinational quick-service restaurant based in Canada and it is also the largest one in this country. Tim Hortons is known for its coffee and donuts which were the only two products offered in the first Tim Hortons store. The menu contains coffee, tea, specialty beverage and baked goods. And in additional, it also provides breakfast sandwich and lunch selection.

1) Infrastructure: By efficiently using the best communication systems that Canada offers which will in turn, market the products intelligently meaning that it boosts the quality of the marketing service improving the company's competitive advantage and customer loyalty (better marketing execution = more satisfied consumers = increased likelihood to use the same company again).

This project involves the study and analysis of the service system at the local Tim Hortons branch. The goal of the project is to optimize the service process with the purpose of minimizing the service time. There has been an ever growing emphasis on service speed and work efficiency in the last century and people have come to expect fast service. It is therefore, paramount that Tim Hortons meet and perhaps exceed the expectations of its customers by providing them with the fastest service possible. The Tim Hortons site being studied is located in downtown Toronto which is a very busy area and therefore the branch experiences very high activity most of the day. To account for the high arrival rate, the site has provided 4 cashiers to take