Tim Hortons Case Study

Tim Hortons is a leading coffee chain brand serving various snacks and beverages. Tim Hortons specializes in food items like coffee, donuts, pancakes, waffles, strudles and lattes etc. It has a breakfast menu which includes bagel sandwiches, wraps, hash browns, oatmeal and croissants. It also has a menu for footlong sandwiches and burgers. Tim Hortons serves three types of coffees original, decaf and dark roast. In hot beverages French vanilla, lattes and mocha are available. In cold beverages it has iced coffee, fruit chills, fruit smoothies, frozen lemonade and chocolate chills. In baked menu they serve donuts, muffins, Greek yogurts, cookies, bagels and pastries. All these menu titles have a variety of options under them. Tim Hortons also serve

In order for both Burger King and Tim Hortons to reach their maximum growth potential, it is necessary for the Tim Hortons brand to expand into new US markets. In order to do this, the company should implement a combination of alternatives 2 and 3. The main justifications are as follows:

Tim Hortons is currently recognized as the largest fast food restaurant chain in Canada. It provides a variety of products that are appealing to a broad range of costumer choices and the prices are relatively attractive for most of the consumer range. They prices are priced low and that’s why they are often favored by people. The company’s product line consists of premium coffee, espresso-based hot and cold specialty drinks (including lattes, 3 cappuccinos and espresso shots, specialty teas, fruit smoothies), home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods.

While there are various brands such as: Folgers, Maxwell House, and Chock Full O’ Nuts you can typically find everyone carrying a Starbucks or Dunkin’ Donuts cup. Starbucks and Dunkin’ Donuts are the top two competitors when it comes to coffee. I personally am caught between the two. On one hand, you have Starbucks, they have great tasting coffee but is very overpriced. Dunkin’ Donuts while doesn’t have all the flavors Starbucks has, is less than half the price of Starbucks. The amount of money you pay for a small ice coffee in Starbucks you can get a large one at Dunkin’ Donuts.

Restaurant Brands International Inc, the corporation that owns Tim Hortons, announced on August 2, 2017, that it has signed a joint venture deal to bring the Canadian coffee and doughnut chain to Spain. This will be the brand’s first time setting up in a non-English speaking European country, and its first venture into continental Europe. Though, Tim Hortons has proved it can successfully adapt to different international markets, Spain may provide some unique challenges (Sagan, 2017).

In addition to the trade-offs Howard Schultz and Starbucks made. Another consists of the company’s management deciding to invest a significant amount of capital to provide the highest quality coffee products for their customers. Providing quality coffee requires extreme dedication and

Tim Hortons Café and Bake shop ("Timmies"), has grown from a mere, single coffee shop to an international operating corporation over the last four decades. So what?, one might ask. Timmies has maintained the Canadian family culture founded by the chains original owner, Tim Horton, the once star hockey player. Tragically, Tim Horton was killed in an accident in 1974 but the same family values linger on. During my very recent visit to my local "Timmies" shop had me thinking in a totally different perspective than the prior three decades of me enjoying a breakfast and coffee wake-up call.

As student-consultants, we paid regular visit to the Tim Horton's branch (at Baseline/Carling) and we studied the

The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:

Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.

Mr. Horton is a male African American. Mr. Horton’s DOB: September 16, 1982, and his Social Security # 562-91-9417. He is a married man and is married to his wife, Stacia Horton. They have three children together ages 3, 5, and four years old sons. He has a high-school degree and does not have any formal or technical trade school education. Mr. Horton has not served in the United States Military armed forces or any other armed forces other than the United States.

Tim Hortons could also benefit from including more beverages centered around the current healthy living trends. As consumers become more health conscious, the fast food industry changes to accommodate them. Tim Horton's signature donuts or bagels may not have to follow this trend, but they could enter this

To ensure brand richness, Starbucks bring the best ingredients and quality control, they also assure that all the employees are constantly involved and be aware of its mission and vision.

In the small community of Walkerton, the Tim Hortons brand keeps guests coming back because of the personal welcome that each guest receives when they walk through the door. No matter who they are, if they are a regular or a stranger passing through, each person will get a smile and quick speed of service. If the customer is a regular, everyone knows their name and order. This makes the customer feel valued and integral in our store. Not only does the friendliness with the customers ensure they come back, but the friendliness and friendship between the team members is of importance as well. When people walk into the Walkerton store, it is clear that we aren't just a group of nameless people working for a large corporation. Each member of the

The high quality product and unique sizing of their products also set them apart. Rather than using the standard small med and large names they used unique identifies that helped make their products stand out in memory. Before they came around your options for coffee outside the home were very limited and the ability to get such high quality even at a premium price was a welcome feature in the market place. For the longest time they were really the only player in the space and that niche afforded them very rapid growth and early successes that help fuel even more growth as they expanded worldwide.