Tim Hortons Case Study

Tim Hortons is a leading coffee chain brand serving various snacks and beverages. Tim Hortons specializes in food items like coffee, donuts, pancakes, waffles, strudles and lattes etc. It has a breakfast menu which includes bagel sandwiches, wraps, hash browns, oatmeal and croissants. It also has a menu for footlong sandwiches and burgers. Tim Hortons serves three types of coffees original, decaf and dark roast. In hot beverages French vanilla, lattes and mocha are available. In cold beverages it has iced coffee, fruit chills, fruit smoothies, frozen lemonade and chocolate chills. In baked menu they serve donuts, muffins, Greek yogurts, cookies, bagels and pastries. All these menu titles have a variety of options under them. Tim Hortons also serve

Tim Hortons is much more involved in making a true difference for individuals, communities and the around the globe daily than just serving a coffee.

In order for both Burger King and Tim Hortons to reach their maximum growth potential, it is necessary for the Tim Hortons brand to expand into new US markets. In order to do this, the company should implement a combination of alternatives 2 and 3. The main justifications are as follows:

Tim Hortons is currently recognized as the largest fast food restaurant chain in Canada. It provides a variety of products that are appealing to a broad range of costumer choices and the prices are relatively attractive for most of the consumer range. They prices are priced low and that’s why they are often favored by people. The company’s product line consists of premium coffee, espresso-based hot and cold specialty drinks (including lattes, 3 cappuccinos and espresso shots, specialty teas, fruit smoothies), home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods.

With Ron Joyce’s strategy, Tim Hortons expanded quickly in both geography and product selection. In 1981, it already had successfully opened almost 150 outlets in Canada, and became the leading chain in Canada. It even resulted in the major changes to the coffee and donut restaurant market in Canada. Tim Hortons thus confidently believed that the expanding strategy could fit well even in the US market, where the geographical distance was close and the culture seemed to be quite similar to that of Canada.

With Canada’s demographic constantly increasing, significant changes are bound to occur within the economy. In particular, marketers will need to comprehend the changing Canadian identity, resulting in the need for the economy to adapt to the new reality of Canada. Thus, there is a need for marketers to change their marketing methods, when approaching the cultural differences. “Children are learning about different cultures at a young age, and as marketers we need to pick up on that because they are our future customers. We need to recognize that the definition of who is Canadian—or what it means to be Canadian—is changing.” (Daniels 13 Dec. 2014) Thus, understanding the

Tim Hortons Café and Bake shop ("Timmies"), has grown from a mere, single coffee shop to an international operating corporation over the last four decades. So what?, one might ask. Timmies has maintained the Canadian family culture founded by the chains original owner, Tim Horton, the once star hockey player. Tragically, Tim Horton was killed in an accident in 1974 but the same family values linger on. During my very recent visit to my local "Timmies" shop had me thinking in a totally different perspective than the prior three decades of me enjoying a breakfast and coffee wake-up call.

SITUATION ANALYSIS – STRENGTHS . . . . . . . . . . PG 3-4

Opportunities: Large growing segment of gourmet coffee drinkers. Canada is a large market segment that buys despite current economic downturn.

The main goal of this Interview is to examine and observe real-life project in industry and gather information/data from experienced perspectives as well as gain a realistic understanding of business operation and Inventory management at Tim Horton's. By having face-to-face communication with the owner, we were able to carry out our analysis and observations effectively because the owner was available to answer questions and also provide further insight about his firm. Since the owner is the one that knows his company firm best and had all the necessary information and details of operations, he was invaluable in to us we got most of our data/information from him.

* Of the 6 major urban areas in Canada – Toronto, Montreal, Vancouver, Ottawa, Gatineau, Calgary and Edmonton every single one of these demographics has an appropriate saturation of stores to meet supply and demand. In the last few years many suburban areas have developed at rapid paces which has led Tim Horton to strategically place more locations in these areas where once there may have been only one store, now

Wendy’s Canada is using many techniques to get people to buy their burgers. They state in their commercial that is juicy and that is true. Their burgers are in the price range (without combo) is $4.99, which seems like a lot of money but for $4.99, you get your money’s worth. All fast food place’s (including wendy’s) use pins to hold down the meat, and toppings and hand glue sesame seeds on the bun.In the Wendy’s commercial for the spicy chicken burger they state that the burger patty is very juicy because that is what the customer wants. This is very good way to get a lot of costumers to come to their restaurant and get them to come back to their restaurant over and over again. They try to prove that their burger is better than a burger from

In Tim Hortons Express, the staff can not deal with a large numbers of people during the busy hours alone; the customers have to wait for the coffee when getting the change. Hence, the customers can get faster coffee if there is a robot delivering the coffee, which is our goal in this project. We need a robot for coffee instead of human being.In order to hold a cup of coffee, the robot should have enough power to supply any size coffee in Tim Hortons including X-large, large, medium and small; therefore, there should be more than 6.78 N power as X-large is 678 mL according Newton’s Law. Tim Hortons Express is a small cafe, which means that the robot should be as small as possible, and the expense of running it should also

The context change in form that Starbucks found itself competing with smaller chains that resembled its former pre-expansion model with competitors focusing in creating symbolic-expressive value and fast food restaurants that had started to offer specialty coffee with more aggressive advertisement at a lower cost. The competitive context changed for Starbucks because it’s focus in mass distribution channels and its retail footprint strategy stated its product within a standard performance product value; this affected the value perception of the product.

Starbucks dates back from 1971 and is based in Seattle, Washington. The company was founded by Gordon Bowker, Jerry Baldwin and Zev Siegl and it