Tim Hortons: Fighting In A Large-Saturated Market

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Internationally, Tim Hortons is fighting in a very saturated market, with a much smaller grasp on the market share, in proportion to its operations in Canada. Their goal is to expand by roughly 300 restaurants in the U.S. before the end of 2018, by enacting new developmental plans. These plans will be complemented by brand and channel additions to push brand awareness and penetration.
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