Tim Hortons Marketing Strategy

There are many things that motivate consumers to purchase and be loyal to Tim Hortons products. Tim Hortons is inexpensive, conveniently located, offers quick service, and has fresh food and drinks. Sells specific products like the Smile Cookie in regards of helping the community charities. The proceeds they receive are transferred to the community. The Roll Up the Rim competition which makes customers have a chance to win many prizes including donuts, coffees, cash, or even a car. It also targets business people and working adults, families and students from lower and middle class. It also uses sponsored teams and free community activities to engage with customers as well as marketing to families with young children. Tim Hortons also offers provides WIFI to its consumers making it easy to host a meeting or have your assignment done while having

Kathy Kudler has shown to be a strong business woman in the face of the gourmet grocer industry. To maintain that reputation Kathy has decided to expand services by both location and offerings. Kathy has researched the growing gourmet grocer market and has found a need in Canada. By researching the market Kathy found the one key product lacking is gourmet coffee. Ms. Kudler as well as other stakeholders of Kudler Fine Foods must enlist the marketing department for the expansion to Canada with new gourmet coffee product to be successful. The marketing department will show the market needs, product description, growth potential and competition in

It is helpful for Tim Hortons that people are willing to pay more for food consumption. Social: Tim Hortons Inc. holds lots of community activities which provide fun and service to people. Such as children foundation which designed to support children in coming more responsible and motivated individuals. The community initiatives can help Tim Hortons to foster a healthy and positive business image, which also can active the business.

The following table shows the data collected for 57 customers from 9:00 am to 10:00 am. From the table, the total queueing time is 460 minutes and the average queueing time is 8.07 minutes. The total service time is 214

Internationally, Tim Hortons is fighting in a very saturated market, with a much smaller grasp on the market share, in proportion to its operations in Canada. Their goal is to expand by roughly 300 restaurants in the U.S. before the end of 2018, by enacting new developmental plans. These plans will be complemented by brand and channel additions to push brand awareness and penetration.

Tim Hortons as a brand has been around since the 1970’s and has etched its name into Canadian lore through its sheer popularity and the impact it has had on Canadian culture. Almost as synonymous with Canada has things like hockey, maple syrup, and poutine, Tim Hortons is a prominent feature of the Canadian identity. Also, Tim Hortons has found a way to integrate itself into many different aspects of the Canadian culture. Including, being a staple of many Canadian’s everyday lives, with Tim Hortons cup being omnipresent at hockey rinks, schools, and workplaces. It is crazy how a brand has taken over almost all sections of Canada, with even small towns of Northern parts of the country boasting multiple Tim Hortons.

Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.

Comapies selection: Report is covering review of financial performance of Tim Horton’s Corporation. As a benchmark Starbuck Company was selected. Both of the companies operate in the same industry sector, approximately in the same region and provide almost the same service, with the exception that Starbucks products are priced higher.

Currently, Tim Hortons is one of the largest fast food restaurants in Canada that offers a range of products to appeal a wide range of consumer preferences at reasonably attractive prices. The company’s product line consists of multiple categories which are hot and cold beverages, breakfast, lunch, and snacks. However, I would recommend Tim Horton’s make menu improvements and increases regarding beverages. They can increase the cold and hot beverage variety, especially the tea category as they have limited tea collections by adding products such as herbal, loose, and oolong teas. They should also consider adding chamomile and cinnamon beverages. This will ensure that its customer base will not become bored with the same products and to attract new consumers.

The first is the Human Resource plan, the overall goal of for this segment of the company is to generate a workforce of 150-200 talented Canadians to each store that can manage it sufficiently. This way it ensures a strong grounding or organizational culture that lines up with the parent stores in the US. Secondly, is the Financial plan, which is to open over 100 stores all over Canada within a year to capitalize on the investment early. So Target can staple a firm ground in the market for itself and continue to provide its service. The third is the Logistics plan, the main purpose is to purchase inventory in a quick and flexible manner to avoid piling up inventory costs. This way Target can maintain competitive to Wal-Mart and adapt to changing customer and seasonal habitual shopping. The Fourth is the Facilities plan, where Target achieved a soft launch of 3 stores before the grand opening of 17 stores to anticipate customer demands. Which supplies Target with an incentive to stock up on the desired inventory that the Canadians at the trial stores fancied. Lastly, is the Marketing plan, which is to sell the brand experience that Target is the best place to shop for your products. By referring to customers as guests guarantees them a personalization shopping experience that no other store can give. Furthermore, this would make the market more competitive which would generate potentially loyal customers. Thereby, with all of these individual functional plans working cohesively, Target can attempt to achieve its goal to be profitable in

This allows customers to order their items, via an app or website and they will be ready to pick up with the customer gets to the store. This system will work for both “to-go” orders as well as “eat in”. They also have kiosks in the store itself so that customers are able to place their orders without having to go to the service counter, allowing more employees in the kitchen. This effort to reduce, “long wait times, order inaccuracy and crowding in the order, pickup and payment environments” has so far been a success (Mottl

Many businesses are implementing technology to combat wage increases and remain competitive. Many larger retailers, such as Walmart and Kroger, have effectively maintained self-checkouts for customers for years. The self-checkout area may have four to six registers, manned by one associate. Larger gas stations are implementing new technologies, as well. Quick Trip(QT) has installed a system that allows the user to order food and drink by touch screen, print a ticket and pay at the regular counter, eliminating the need for extra cashiers and registers. They serve a variety of items such as specialty coffees, smoothies, pretzels, pizza, sandwiches, ice cream and more with their user-friendly system. In addition, pay at the pump has provided relief at long lines of gas stations for years. Restaurants such as Wendy’s, McDonalds, and Panera bread are currently investing in kiosk to serve the future needs of their customers. Wendy’s will have 6,000 locations equipped with kiosk by the end of 2016. "With the pressure on wages and minimum wage increasing in some places, (restaurants) are motivated," said Bob Welcher, president of Restaurant Consultants Inc. "From an operational standpoint, I can see the advantages." Welcher also adds that “The kiosks are more precise. They always are courteous. They always show up to work on time." (Malone, JD. "Wendy's embraces self-order kiosks." Columbus Dispatch, The (OH) 17 May 2016: Newspaper Source. Web. 9 Dec. 2016.)

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

In order to maintain customer satisfaction and attract new customers Tim Horton’s offers many products and beverages to their customers. When wanting to introduce a new product the research and

The main goal of this Interview is to examine and observe real-life project in industry and gather information/data from experienced perspectives as well as gain a realistic understanding of business operation and Inventory management at Tim Horton's. By having face-to-face communication with the owner, we were able to carry out our analysis and observations effectively because the owner was available to answer questions and also provide further insight about his firm. Since the owner is the one that knows his company firm best and had all the necessary information and details of operations, he was invaluable in to us we got most of our data/information from him.