Tim Hortons Marketing Strategy

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

Tim Hortons is a leading coffee chain brand serving various snacks and beverages. Tim Hortons specializes in food items like coffee, donuts, pancakes, waffles, strudles and lattes etc. It has a breakfast menu which includes bagel sandwiches, wraps, hash browns, oatmeal and croissants. It also has a menu for footlong sandwiches and burgers. Tim Hortons serves three types of coffees original, decaf and dark roast. In hot beverages French vanilla, lattes and mocha are available. In cold beverages it has iced coffee, fruit chills, fruit smoothies, frozen lemonade and chocolate chills. In baked menu they serve donuts, muffins, Greek yogurts, cookies, bagels and pastries. All these menu titles have a variety of options under them. Tim Hortons also serve

The main objective is to improve the lives of small-scale coffee farmers by increasing the productivity of their farms and quality of beans in a sustainable way. It was launched in 2005 and till date, 4000 farmers worked and have influenced the lives of over 20,000 people. They help farmers learn how to succeed in today’s changing market conditions by empowering them with skills and tools. The Tin Hortons coffee partnership is based on three main pillars-Economic, Social, and Environmental.

It sells coffee that is not necessarily the finest quality at lower prices than its competitors. As a result, it is more appealing to people such as myself that would like coffee, but at more affordable prices. My family also influences my decision to purchase from a Dunkin Donuts establishment. My mom has been taking me to Dunkin Donuts since I was a kid and fostered my love for the company at an early age, granted my love for the company was for donuts at the time. But now that I’m older, my mom and I enjoy a cup of coffee at their establishment together and my fondness for Dunkin Donuts has grown even more.

Considering the products they provided, Dunkin’ Donuts was the toughest and the only rival for Tim Hortons. Since the market was not yet fully saturated, Tim Hortons did not have to compete with the other food service which provided different category of foods. Despite the fact that Tim Hortons was a late-mover in the US market, it was reasonable that Tim Hortons believed that with the leading position in Canada, it could expand its business to the US.

Tim Hortons as a brand has been around since the 1970’s and has etched its name into Canadian lore through its sheer popularity and the impact it has had on Canadian culture. Almost as synonymous with Canada has things like hockey, maple syrup, and poutine, Tim Hortons is a prominent feature of the Canadian identity. Also, Tim Hortons has found a way to integrate itself into many different aspects of the Canadian culture. Including, being a staple of many Canadian’s everyday lives, with Tim Hortons cup being omnipresent at hockey rinks, schools, and workplaces. It is crazy how a brand has taken over almost all sections of Canada, with even small towns of Northern parts of the country boasting multiple Tim Hortons.

Tim Hortons Café and Bake shop ("Timmies"), has grown from a mere, single coffee shop to an international operating corporation over the last four decades. So what?, one might ask. Timmies has maintained the Canadian family culture founded by the chains original owner, Tim Horton, the once star hockey player. Tragically, Tim Horton was killed in an accident in 1974 but the same family values linger on. During my very recent visit to my local "Timmies" shop had me thinking in a totally different perspective than the prior three decades of me enjoying a breakfast and coffee wake-up call.

Opportunities: Large growing segment of gourmet coffee drinkers. Canada is a large market segment that buys despite current economic downturn.

As student-consultants, we paid regular visit to the Tim Horton's branch (at Baseline/Carling) and we studied the

Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.

Tim Hortons is the best chain and is obviously better than Starbucks! First and Foremost, the value of Tim Hortons vs. Starbucks. The easiest and most popular comparison is Frappuccino ($3.75) versus the Iced Capp ($2.50). Personally I’ve tried both and they taste pretty much the same with the Frappuccino

Currently, Tim Hortons is one of the largest fast food restaurants in Canada that offers a range of products to appeal a wide range of consumer preferences at reasonably attractive prices. The company’s product line consists of multiple categories which are hot and cold beverages, breakfast, lunch, and snacks. However, I would recommend Tim Horton’s make menu improvements and increases regarding beverages. They can increase the cold and hot beverage variety, especially the tea category as they have limited tea collections by adding products such as herbal, loose, and oolong teas. They should also consider adding chamomile and cinnamon beverages. This will ensure that its customer base will not become bored with the same products and to attract new consumers.

International interaction between members of Trans-Pacific Partners will offer Canadians a chance to showcase and market their brands. The increased market and field of operation is a good platform for Canada to introduce their brands to the world. This will lead to such brands gaining recognition beyond the country’s borders. Retrial traders will stand a better chance of increasing their sales. In addition, Canada will experience redefined retail trade policies that will allow increased

Along with their core business, THBC also offers a restaurant which is slightly related to their core business of brewing, and a large event space that is unrelated to brewing. By diversifying their business, they are reducing the loss that would occur if the brewing industry were to take a hit. For example, if the government were to implement some form of a ban on beer production, THBC would still suffer a huge loss, but the loss would be less severe since they also have a restaurant and an event

Our target market is anyone whom eats fast food. They can purchase our poutine as a special occasion thing or everyday.