Time Ain 't Money By Douglas Rushkoff

Decent Essays
In class, we started talking about manifesto and what it means. Throughout the writing, Time Ain’t Money, by Douglas Rushkoff, there is a common theme of control. He tells the audience what they should be afraid of and then he gives them a list of what they need to do in order to be okay and make it. Rushkoff has a way of inspiring the audience to do what he wants them to. He has a sneaky plan on how he gains their trust. He does it fast enough to the point where the audience does not even know they are being controlled. He tells the CEOs what they are doing wrong and then he goes on to giving them unreal expectations on how to be better. Rushkoff establishes fear in his audience to gain their trust. By knowing the CEOs are money hungry, he was able to scare them by talking about how consumers spend their money. He mentions that, “costumers expect overnight delivery, instant customer service, and real-time inventory adjustments to their every whim” (115). This just shows the CEOs that customers have high expectations that aren’t necessarily being met. They most likely already thought they were giving the consumers the best service possible. Rushkoff was smart to go about everything the way he did. The CEOs most likely would not realize that they are being controlled at this point. The language Rushkoff uses creates a lot of anxiety in the CEOs. By doing this, he gets in their heads and pushes them to think what he wants them to. Rushkoff makes a big deal about money and
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