Timothy Rogers Case Study: Scarlett Hospital

The Southern Baptist Hospital is a not for profit organization that realized a need for marketing to address issues of falling market share. It embarked on an aggressive marketing campaign, mainly focused on corporate image, and the campaign was well received by the audience. It was however seen that though the campaign had been received well, they had failed to achieve their marketing objectives. This paper analyses key aspects of the SBH marketing campaign, and analysis on various aspects that would be key learning’s for future marketing activities.

This week’s case looks at the critical situation occurring at Riverview Regional Medical Center located in Etowah County, Alabama. The medical center, located near a strong competitor, is run by a veteran in the hospital management market, Mr Matt Hayes. Hayes is actively in the process of developing new ideas and revolutionary steps in an attempt to remain competitive in the market and regain profitability. The overall performance of Riverview Regional Medical Center appears to have decreased throughout multiple departments except outpatient surgical procedures, outpatient CT imagining, MRI imagining and inpatient MRI scans.

The Report describes a proposal for the group of 20 of doctors with regard to the creating a hospital. Due to the 500,000 population of the city $100 million dollars would actually be a great start. Because the facility would be located 30 miles from the downtown area it would allow the facility to attract patients without being crowded. On the downside this affects its financial position and market condition because of distance. A lot of patients are not able to get to the doctor due to the high gas prices. Using various strategies, such as looking into ways to connect with public transportation to deal with this problem and gain

In conclusion, with revenue at stake, hospital administrators are constantly looking for strategies to enhance the

Ray Anderson described strategy and the growth of the 22-county service area of the Texas Market Hospitals. Mr. Anderson further talked about the primary competitive threats facing Seton and Providence in terms of inpatient admissions. Furthermore, Mr. Anderson explained the service area disrupters and the high priority strategies.

A Marketing strategy is necessary to develop and implement for all health care organizations. Rush University Medical Center in Chicago learned this lesson in the most difficult circumstances. The leadership assumed the reputation of the facility would be enough to stand up against all other health care facilities in the surrounding area; supplementary publicity or lobbying was necessary. As time passed on, it was very obvious by the drastic decrease in patient census and revenue that something had to change. The implementation of an environmental scan in that particular instance would greatly influence the facility in a positive manner. It is an approach that assists in the process of identifying and recognizing all the marketing elements involved. The first step of the environmental scan is an assessment of the five major environmental forces and trends. Next, evaluate the potential impact on the organization’s target market and adjust the organizations marketing mix strategy as appropriate (Berkowitz, 2011).

Changes in infrastructure are also affecting marketing trends for Community South Medical Center. According to Waldman (2009), “Health is infrastructure. Health care is the maintenance and repair service for this key element of our productive capacity. As a nation we need to treat the health of our people just like repaving a road - as an investment in our future” (http://www.huffingtonpost.com/deane-waldman/health-care-is-infrastruc_b_160182.html). Without a strong infrastructure, Community South Medical Center is surely

On this paper, I am going to discuss the differences and similarities of directional strategies between Vanderbilt university medical center in Nashville, TN and Methodist Healthcare system in San Antonio, TX. Later, I will explain which hospital in these two I preferred based on the organization mission, vision, and value statements. In summary, I talk about my experience with directional strategies with my current employer.

An organization such as the Oregon Association of Hospitals and Health Systems (OAHHS) is established to help Oregon hospitals understand how to best serve their unique communities, while continuing to reach state-wide goals. OAHHS currently has a primary goal of helping Oregon hospitals to reach the Triple Aim determined by healthcare reform: improving the quality of patient care and population health, while reducing the per capita costs. This type of organization completes ongoing analyses of their business, on a regular basis to ensure that they are communicating the most up-to-date information to the hospitals of their state. A SWOT analysis is one type on analysis that can help them to determine internal and external factors, including environmental and marketing challenges that may need addressed.

The advertising strategies within the major hospital in the area had some similarities; a more distinctive adverting strategy was sought after. The research was conducted to identify the best way in which to communicate to give the hospital a competitive advantage over its competitors.

Harvard Pilgrim Health Care was recognized as one of the best medical assistance provider. They had one of the best team of professionals. They had simultaneously won many awards for their best services offered in clinical practices. By the 1990s, they were stuck in an eccentric dilemma. Harvard Pilgrim Health Care wanted to expand their services with the growing trends and getting their projects within time but they were not only short on human but financial resources as well. The healthcare industry was growing on a very fast pace and it required Harvard Pilgrim to grow with it but unfortunately they did not have enough resources that sealed their growth.

Your potential business competition including names, and addresses of each medical practice and hospital in the target area

After the examination of the internal strengths and weaknesses that exist at Jackson, critical factors that exist in the external environment will be outlined such as possible external threat that Jackson may in turn expose to and available opportunities .These possible external threats are factors that Jackson will not have control over, however Jackson still need to improve on. Opportunities however, are forces that Jackson can take advantage of to place the Hospital in a better competitive position. Several factors can in turn create those opportunities for Jackson, including changes in healthcare, changes in technology implementations, increase in populations, and more. Furthermore, a look into how Porter’s Five Forces Model is analyzed

These major external forces define how organizations interact with customers and respond to competition globally. Jackson is one of many U.S hospitals that have developed a strong external factor in order to remain competitive locally and internationally (About Jackson Health System, 2017, p. 4). According to Medical Tourism Magazine 2012, hospital international programs are great ways to improve and increase profit (Medical Tourism Magazine, 2012, para. 1) in Jackson’s case, developing an international program would focus on improving care and most importantly to achieve the hospital’s ultimate vision (Medical Tourism Magazine, 2012, para. 1). In fact, Jackson’s vision is “to be a nationally and internationally recognized world-class academic medical center and to be the provider of choice” (Vision, 2017, p.1).

For several decades health care has been tied to the economy and with the current downturn we see continued efforts to control and reduce over-head costs. Health care organizations in their effort to become more efficient and address changes in the industry have altered their strategic business plans. Lee & Alexander (1999) researched organizational change in hospitals and their survival, in this paper I hope to discuss their findings and add other examples to validate their conclusions.