Essay on Tim's Coffee Shop

734 WordsJul 26, 20113 Pages
In this coffee shop industry there are many competitive big and small out there but the one route to take when starting a business is to plan ahead. Putting the four P components of the marketing mix product, price, place and promotion will help get your company it needs to be. Tim’s Coffee Shop is in a great area according to the customers that come, it is in a college community where this a lot of student that drink coffee to stay awake to study, young couples that like to go out on a date and have coffee, and just anyone on their way to work. But there are a few things that are missing from Tim’s coffee shop that is Wifi for the students that wants for hang out and study, the friendly customer service, the quality of their product and…show more content…
If possible going to local bakeries would be best because you could go to them do taste test but what might taste good to you might not taste good to some one else so it is good to take a few people with you to find out what others think. Promotion is last this is what draws in the customers. Promoting your company can be described as putting a big ad in the local newspaper, flyers, advertising at local surrounding companies, build a website that everyone can get to with links on other sites,and Tim's employees can help out with passing the word around. This is by telling their friends, some of his employees are students so they can pass the word around, passing those flyers around campus, and doing some kind of out door activity that will promote Tim's Coffee Shop. When reading all of the surveys from the customers most of them like the place, the customer, the atmosphere but the were customers that suggest a few thing in order for Tim to make it. First since he was in a college area he gets wifi so anyone could come and hang out, have a credit card machine for the ones that don't carry cash plus it makes checking out fast and no customers have to wait. Then working on the product to make the coffee taste better and have more of a variety with good prices. The main thing is the customer service, it is important that all the employees give each and every customer the warmest welcome. Some of the surveys was about how customer enjoyed the fact the some
Open Document