Tina Riden: A Case Study

In Ogilvy on Advertising, David Ogilvy targets consumers as his general audience, and his purpose is to teach his audience how to create appropriate and efficient advertisement through visual and literary techniques. Ogilvy used logos to list out the steps of creating an advertisement. For instance, Ogilvy wrote, “First, study the product you are going to advertise... Your next chore is to find out what kind of advertisement your competitors have been doing for similar products” (Ogilvy, 11-12). He evokes logic to explain to the audience that to create an effective advertisement that they must become familiar with their product as well as their competitor’s product and advertisement, which give them an advantage in creating a more effective ad.

In health care, the nurse holds many responsibilities. The nurse must care for a patient by following the physician’s orders, assessing labs and objective data, in addition to discerning needs for the patient discharge plan. The discharge plan should be initiated soon after the patient is admitted to the hospital. The nurse, along with the interdisciplinary team, will assess the patient needs for returning home, with the nurse providing much of the discharge education. The purpose of this discussion is to choose two learning objectives for the Shadow Health patient Tina Jones. I will describe the teaching methods I would use, discuss how I would evaluate Tina’s learning, and list any possible barriers to learning. I will also relate this to

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

Julie Mialaret is my mother and she is 53 years old. My mother exercises very rarely because of her intense work schedule. She says it is hard for her to have the energy everyday to work out after long work hours. She has never smoked in her life because she does not find it appealing. Mrs. Mialaret eats a very low-fat diet and eats very small portions. My mother eats very healthy and is able to maintain her weight without exercise. She faces no barriers when it comes to eating healthy because growing up she ate little portions and couldn't afford fast food. I would like to change my eating habits to better reflect my mom's diet however, I would like to incorporate some sort of exercise into my daily routine. My mom hopes to start exercising

He and Lutz’s arguments coincide on the grounds that advertising is primarily about selling a product, and that there is unique language involved in doing so. O’Neill suggests that “Advertising is nothing more than the delivery system for salesmanship” and asserts that it is the consumer, not the advertisers, with the power to buy or not buy a good or service. He later delves into the many techniques used by advertising agencies, from their unique advertising speak to the powerful imagery used to capture the attention of their demographic.

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Ms. McGinnis is an 82-year-old female, with history of Alzheimer dementia, diabetes, and hypertension. Her primary caregiver is her son, Michael McGinnis. Mr. McGinnis has admitted to the ER doctor, multiply employees at Senior Care and to DHR worker on the phone that he gave his mother methadone. Ms. McGinnis is not prescribed Methadone and is mental unable to consent to taking methadone.

On April 8, 2016 at approximately 1500 hours, I made contact with Heather Curtis at 8307 Centennial Road in reference to a domestic dispute. Mrs. Curtis stated that her husband Marc Curtis sent her multiple text messages to her phone stating that she couldn’t have the kids and that the police would have to kill him before he goes to jail or give her the kids back. This was the result of an argument after Mrs. Curtis refused to pick him up from work because he had taken her EBT card. Mrs. Curtis stated that he hasn’t been acting normal and may possibly be going through a psychotic break. Mrs. Curtis was advised to go to the Prosecuting Attorney’s Office to get a restraining order and given a copy of this report number. Mrs. Curtis was also

Denise McKinley is from Tulare, CA. She attended College of the Sequoias in Visalia, CA where she got her Associates degree in Social and Behavioral Studies. Currently she is attending California State University, East Bay where she is working towards her Bachelor’s degree in Sociology with an option in Social Services. She is participating in this program because she wants to educate the youth. She hopes to gain a new experience, by working with a different grade level. In the past Denise has worked with 3rd graders. Where she interned for Wilson Elementary School in Tulare, CA. Her goal is to educate and learn from the community in which she serves. Denise is looking forward to serving Washington Manor Middle School in San Lorenzo, CA.

A jury recently found Andrew Fordham guilty of deliberately pouring acid on his former girlfriend's face and leaving her permanently disfigured. Nevertheless, he did not break her spirit. In fact, the incident ignited a passion in Christy Sims, 44, for talking to others about domestic abuse violence. Since surviving the attack, Christy Sims founded the Christy Sims Foundation, which is a nonprofit organization to end domestic abuse through awareness and education.

On Saturday, July 16, 2016, Little Rock Police Officers responded to 2013 Fair Park Blvd on a call of an assault in progress. Upon arrival, officers made contact with Valerie Waits, who stated that her daughter, Tekoah Dorsey, was have a "mental breakdown" and trying to harm her child, one year old, Isaac Marshall Dale. Ms. Waits stated that she heard Ms. Dorsey screaming while she was in the living room. Ms. Waits stated that once she made it into the living room, she observed Ms. Dorsey holding Isaac Dale by one of his legs and one of his arms and she was "swinging him around like a pillow". Ms. Waits advised that Ms. Dorsey was stating that someone was trying to get her as she was swinging the child around. Ms. Waits stated that Isaac Dale

After graduating from the University of Florida, the advertising major landed a job on Madison Avenue in New York, straight out of school, not fully appreciating the improbability of such a career step. “I didn’t know enough not to apply [to what was the biggest of the big leagues in advertising],” he said.

Cliff Freeman said that people would kill anything that they thought of before they had the chance because they got nervous. Lee Clow goes on to say that those business professionals have no creativity, trust, or bravery when letting them, the advertisers, develop an idea.These people have conquered the skill of persuasion and have mastered how to make the audience feel a connection to their brand. Their creativity and knowledge helped me better my understanding of the advertising world.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and

Como dice Jef Richards (Presidente de la American Academy of Advertising en 2008), la creatividad SIN estrategia se llama arte, mientras que la creatividad CON estrategia se llama publicidad…