Tips For Adopting A Dog

One of the most influential advertisements that is frequently shown on television that use these three appeals is the American Society for the Prevention of Cruelty to Animals (ASPCA) commercials that urge viewers to help the organizations by adopting an animal in need, by donating money, by volunteering their time, or a combination thereof. In order to convey their message, these television advertisements use ethos to establish credibility. One of the ways in which credibility can be established is through the use of a celebrity (Johnson, 2011). "Ethos is the appeal of a speaker's/actor's character or authority, such as the use of local celebrities or the business owner/employees in a company's advertising" (Johnson, 2011). Musician Sarah McLaughlin helps to promote the ASPCA's mission (ASPCA Commercial, 2008). Sarah McLaughlin is seen as a credible celebrity. Her image as a credible source is further enhanced through the introduction of a canine companion, a golden retriever. In addition to having McLaughlin as a spokesperson for the ASPCA, the organization itself is a credible source. Established

First of all, the commercial has accomplished successfully of building its ethos (credibility). The ad is made by ASPCA (American Society for the Prevention of Cruelty to Animals), a non-profit organization that receives monthly donations for saving animals from being abused or ignored. (Wikipedia) From ASPCA’s website, you can find its organizational structures, annual financial statements, policies and positions, etc. It provides a transparent way to process and broadcast organization resources. By doing this, for a person who is trying to donate, he/she can make sure the money is spent for a good reason.

ASPCA uses fear to get to people's emotions to make them want to adopt a dog or a puppy. Also the ASPCA makes people want to help the dogs or puppies that could possible be put down. Another thing is people like to save animals for a living. In the ASPCA commercial, featuring Sarah McLachlan she uses fear to appeal to people’s emotions to make them feel bad about the poor and upsetting puppies in the ASPCA.

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

The ASPCA announcement uses the rhetorical devices, logos and ethos to convince its audience to donate. Logos is the appeal to logic, and ethos is the appeal to morals. The commercial states facts about how thousands of animals are abused every day. It states that a small donation of only eighteen dollars a month can make a big difference by providing many different forms of aid to the animals. The ASPCA advertisement translates this to sixty cents a day to show how small the donation really is. This is somewhat of a logical and ethical appeal. It appeals logically to the audience because for just a small monetary donation the viewer can help save abused and neglected animal from their abusers and provide medical care, food, shelter and love. This shows that the donation can be used in many essential ways to care for the animal, and that their donation is responsible for giving the animals a second chance. This too is an ethical appeal because donating will make the viewer feel like a good, virtuous person because they contributed to an important cause. One the other hand if they don’t decide to donate they may a have a burden on their conscience because not that much money is needed to help make a big difference. In other words the viewer may feel like an unethical and bad person. The advertisement goes on to state that if you donate then you will receive a welcome kit that contains a t-shirt, wristband, and a photo of an animal that has been given a second chance because of you. All of this is a further amplification of the logical reason to donate to the ASPCA. The advertisement also uses ethos by having the Grammy winning artist Sarah Mclachlan as the speaker. Sarah seems to speak very truly and caringly about the ASPCA as she pets a dog that’s in her lap. This makes the audience feel like Sarah truly cares about the treatment of animals. As a

The final step in an advertisement is the logos, this is when the advertisers are able to show the logical appeal to their company. This means that they know most people will do some research to see how they stand out from others. The ASPCA is a charity that wants prevention of animal cruelty and meaningless accidents to the animals, to do this they have several links that from animal poison control, pet planning, dog and cat care, so pets can be properly cared for. They even advertise for pet insurance, which they feel is a logical idea for pet owners, because they believe if pets have insurance they will have better care, and when they have better care they will not be neglected.

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

Adding a dog to your family can be one of the most fun and rewarding things. Dogs are friendly, loyal, protective and pure entertainment. They are always good at putting a smile on your face and they can make even the worst days, better. In this paper, I will be discussing the best way, in my opinion to add a furry friend to your family, adopting. I will be discussing the pros and cons and the many benefits that go into adopting a dog. In general, adopting a dog is the best option to find your new friend, but there can be a lot that goes into it. Doing your research and being prepared are some of the most important parts of rescuing a dog.

The story i’m about to tell is going to be about I and my family Getting a Dog. This story takes place a few day ago on November 28, 2015 in the afternoon somewhere around 12 and 4 O’clock in the afternoon. But this story is going to begin the day on the 26th which is thanksgiving. On the 26 of November which is thanksgiving me and my family went to my grandma’s to have Thanksgiving dinner like every year. We had turkey, macaroni, beans, deviled eggs and many more. So by the time we have all finished eating and we have left to go home, my mom was thinking about dogs and about getting one. The next day on the 27, my mom was still looking for a dog, but before that we went to O'charley's to eat with her friend Kristal and her

I chose a typical family dog because I know that people pay large amounts of money to have certain breeds due to tradition or just personal preference. When people look for the right dog, they want it to be friendly, intelligent, and protective and a lot of people rely on the information provided in the postings for them. Due to my previous experience with these types of ads, I looked for ones with information on the dogs besides just their breed. I chose a post for sheepadoodle puppies because they included information that made me trust their authenticity and appealed to me with their dialogue. It includes lots of information about the breed and how the puppies were raised as well as plenty of facts to back up why the reader should want to adopt

Many people have different thoughts on adoption. Such as why adoption is a good thing not only for the animal but also the owner, if each dog deserves a second chance, and if there should be kill shelters.

It is not cheap to have a Canine from the price of the dog to what it needs to be healthy.

Adopt a dog campaign was a series of four ads launched in 2009, with the objective ‘to promote the adoption of dogs while emphasising on their companionable nature.’ (2015) The campaign was mainly advertised on traditional print media such as the newspapers, magazines, bus shelters and on postcards (ZoCards). This series of ads was created by Saatchi & Saatchi, whereby the entire photography of the ads was shot in Australia. The campaign has won two silver awards under the SPH Ink awards in August and top prized for the best ads in TODAY newspaper. The SPH Ink award was launched in 2004 with the aim ‘to honour and give recognition to the best advertisements and raise awareness of creativity in the advertising industry.’ (Singapore Press Holdings Ltd. Co.,