Title of the project report Effectiveness of Advertisement in Telecom Industry on consumers with

A valid method is one that give a true picture of the peoples meaning and experiences, yet interpretivists argue that questionnaires are more likely to impose the researchers own meanings than to reveal those of the respondent. When a researcher chooses a question he automatically has decided that that is an important question and what is not. If researchers use close-ended questions, respondents cant include all the data they have to offer and have to fit their views into the question asked, if they use open ended questions the respondents have a chance to put all their meanings down, this could be more time consuming for collecting the date after. Shipman says when the researchers categories are not the respondents categories ‘pruning and bending’ is inevitable. He determines questionnaires as straitjackets and undermines the validity of the data. Another way of getting a true picture of the respondent is through triangulation- the use of 3 or more methods to achieve the same or similar results, it can be achieved through quantitative and qualitative data which makes it more reliable, questionnaires can be used adequately.

Coverage error, the failure to give some persons in a target population a chance to be selected into the sample, was present in the survey because insecure areas were not represented. The survey attempted to mitigate coverage errors by conducting face to face interviews to eliminate the coverage bias introduced by phone interviews. The response rate was not reported in the methodology page. However, if the response rate was 25%, that would indicate that the 1,000-sample size was taken from 4,000 individuals. Whether response rate affects data quality is a matter of debate, yet, according to Hillygus, “multiple studies have found that lower response rates do not indicate the results are inaccurate” (Hillygus 42). The role response rates have on the accuracy of results is uncertain, but inclusion of it provides insight into the quality of the methods.

This type of research would be a descriptive qualitative, with the supporting element of a

The research design of this study is a descriptive prevalence study. The purpose of descriptive studies is to observe, describe, and document aspects of a situation as it naturally occurs. In

(4). Using survey techniques that confuse respondents or bias their answers, but not revealing the questions and interview procedure.

The survey, too, has its own problems since interviewer and interviewee bias may exist, where either is distracted by qualities

How many times have you received a call asking for you to take a survey? Most people will hang up the phone or find any reason not to take a survey that could take any amount of time. This is one of the reasons that polls have been less successful. For example, if you call one hundred people to ask them if they like oranges or apples better usually it would be about half and half, but if only twenty-five people agreed to take the survey and 17 liked apples while the other eight said they liked oranges, it wouldn’t be represented

The sample size included both the genders for the investigation. It also included people from different cultural background. Due to such structure, it less likely that the results will be skewed in any manner and they will give a very relatable results. Another strength of the investigation includes the way in which the investigation was undertaken. The computers or the laptops used for the investigation were arranged in a specific manner which would facilitate each respondent to keep their answer secret meaning that participants were called up one by one to give their opinion on a set of questions.

development. As a result, respondents may not take the survey seriously if not presented in a

generalizable results because of large sample sizes, results can be threatened by many factors including: faulty questionnaire design; sampling and non – responses errors; biased, questionnaire design & wording; respondent unreliability; ignorance, misunderstanding, or bias, errors in coding, processing & statistical analysis; and faulty interpretation of results. Questionnaire research can be seen as over-reliant on instruments & thus, disconnected from everyday life, with measurement processes creating a

This chapter includes the methodology and research design of the study. The chapter is organized in the following sections: (a) research design and design appropriateness;

The survey was delivered through phone calls to those participants that had any of the above characteristics. The answers were recorded through a phone call recording with the consent and knowledge of the participant.

Secondly, most respondents are students so that the ages of people are also limited. It is hard to get elderly people involved in the survey.

The main limitation this survey faced was the possibility of untruthful responses when completing the self-report survey. When asking participants to answers questions that may be

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.