Tjx Companies Global Strategy

2420 Words Sep 1st, 2014 10 Pages
Global Strategic Management
A Case Study of the TJX
Kestrel L. Ambrose
American Public University System

Abstract

TJX Companies, Inc. is known as the world’s leading off-priced retailer of apparel and home fashions. With its steadily growing brand portfolio, the company aims to offer consumers better value proposition than department stores. Keywords: global strategic management, corporate governance, off-price retail,

Global Strategic Management:
A Case Study of The TJX Companies, Inc.
Company Overview
Based in Framingham, Massachusetts, The TJX Companies, Inc. (TJX or “the company”) is the leading retailer of off-priced fashion and home goods merchandise in the United States and worldwide. The company’s brand
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The HomeGoods chain of stores was introduced in 1992, and today it operates over 400 stores across the nation. HomeGoods carries an assortment of home décor merchandise including accent furniture, rugs, wall art and other goods.
The TJX Canada Division operates Winners, HomeSense and Marshalls chains across the Canada. There are over 200 Winners stores across Canada which offer a selection of merchandise similar to T.J. Maxx in the U.S. HomeSense carries off-price home fashions similar to HomeGoods in the U.S. The company opened its first chain of Marshalls stores in Canada in fiscal year 2012, and there are currently 14 stores in operation.
TJX Europe operates 343 T.K. Maxx stores in U.K., Ireland, Germany and Poland. T.K. Maxx’s inventory of merchandise is comparable to T.J. Maxx, Marshalls, and Winners. The division also operates 24 HomeSense stores in the U.K.
In 2012, the company acquired Sierra Trading Post, an online off-price retailer of apparel and home goods merchandise. It currently maintains the brand as a separate banner.
Buying Model
With over 3,000 stores in 6 countries and a network of over 16,000 vendors in 60 countries, TJX is able to offer consumers deep discounts on many top names in fashion apparel and home goods merchandise. However the Company does not like to be labeled as a “discount store.” Instead, TJX’s vision is to be a “global, off-price value retailer” with a mission to deliver the same brand name value and
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