Tjx Companies Global Strategy

The product to be introduced is the clothing and accessory retailer TJ MAXX, into Guatemala. TJ MAXX’s roots come from the TJX Companies Incorporated. TJX Incorporated traces back to 1919. The founding brothers Max and Morris Feldberg started their business with a New England Trading Company in Boston, Massachusetts. A few years later, in 1929, they decided to go into the discounted department store business and founded Zayre. After being successful in the department store business, they decided to expand and then after being extremely successful in the 70’s they decided to go for something bigger. This next step came during 1976 when Bernard Cammarata, a young Merchandise Manager, was offered to launch an off-price chain project. Under him, TJ MAXX was born in the United States. TJ MAXX became one of the most successful off-price chain stores in the United States and around the world. Today, TJX Companies Inc. is still the parent company for TJ MAXX, also owning Homegoods, and Marshalls among others.

In the past, JCP had, on average, one price campaign every day. The stores were full of sale signs and retail rise was getting out of control. JCP partnered with numerous exclusive collaborations which was hoped to bring about an expansion for the firm. However, due to the economic slump, the oversaturation of the market, and an expected lack of quality in the goods from the consumer perspective, JCPenney’s success was degrading in contrast to its competitors. (Sloan, 2010).

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

Their first major competitor is J.C. Penny. This company remains a close competitor to Kohl’s as they sell many of the same and comparable products. According to forbes.com one year ago, J.C. Penny dropped their former CEO Ron Johnson due to J.C. Penny’s brand perception data dropping below Kohl’s brand perception during Johnson’s tenure (Marzilli). His decisions have ultimately cost J.C. Penny a few points in competitive data. Another major competitor of Kohl’s is TJX companies; they are more popularly known as TJ-Maxx and they also own the Marshalls retail chain. TJ-Maxx is better known for their “off-price” retail business model which means they “sell merchandise from a previous year or season that a store or brand couldn't sell and unloaded for pennies on the dollar to a liquidator” (O’Donnell). This business model allows TJ-Maxx to sell more expensive name brand clothing at rather low discounts. This method has become quite popular with consumers in the past few years has allowed TJX companies to become major competitors with Kohl’s. A third major competitor to Kohl’s is Target. Target Corporation is the 2nd largest retail chain behind Wal-Mart. Their success is built around their ability to sell cheap, yet high-quality products. Target serves consumers with a grocery department, but this department typically accounts for a limited amount of

At the end of fiscal year 2004, the company operated 1,818 The Home Depot stores and 54 EXPO Design Center stores which, are primarily for home remodeling and decorating. The company also operates five Home Depot Supply stores and 11 The Home Depot Landscape Supply stores, which focus on the professional customer.

Lowe’s corporation has expanded across the globe. They have since opened home improvement stores across the United States, Canada and Mexico. There are 1805 stores open in the United States, 42 in Canada, and 10

Macy’s Department Stores Incorporated or Macy’s is an American based retail chain of departmental stores. It is currently operating under two brand names the Macy’s and Bloomingdale in over forty five states of America. The company specializes in the range of products including jewelry, furniture, house hold items, footwear, clothing and other related items.It also offers online shipping services to the clients in large numbers of countries. The company currently operates in four business segments including Macy’s, macy.com, Bloomingdale’s and Bloomingdales.com (one source, 2011).

As one of the major retailers in the United States, JCPenney has 1,104 department stores in 49 states and Puerto Rico as of February 2, 2013. The key success of its business is tremendously depending on the sales performance. However, the retail business is highly competitive, with low barriers to entry and low profit margin. Due to large sales plunge in 2012, the company is in financial trouble. The thorough analysis of JCPenney’s financial statements is vital to judge the future performance of its business.

They introduced Crewcuts for Kids, J.Crew Weddings, and J.Crew Collection under the influence of a new CEO, Mickey Drexler. He introduced more high priced items to give the brand a new and luxurious feel. In 2006 the company went public with one of the strongest IPOs of the year. International expansion is new for the company and is an area that they continue to focus on in the future with a recent partnership with Net-a-Porter, a company that distributes fashion in 170 countries. Today, the company has a cult-like following. Celebrities and bloggers alike are devoted to the brands unique aesthetic and it continues to find success as a result.

TJX Companies Incorporated is a parent company to several discount apparel and home goods department stores. TJX claims to be the world’s leading off-price retailer of apparel and home fashions in the United States and beyond. TJX is an American based corporation, built by the second generation of the Feldberg’s family and its headquarters is

Uniqlo sells basic apparel and has a wide range of items on its shelf, it is a necessity for daily lifestyle. Uniqlo uses technology to its advantage by using premium high quality materials to create its product and yet make it look fashionable. They say there are two kinds of people, one who picks style over comfort and the other who goes with comfort, Uniqlo has managed to blend this two together. This is what brings loyal customers back for more, making the threat of substitute products low.

Sears continues to showcase its top Brands including Craftsman, DieHard, and Kenmore. The Company also continues to market its fashion lines of products under the Brands of Lands’ End, Joe boxer, and Jaclyn Smith. Sears has also introduced the Kardashian Denim collection. With this new line of clothing Sears hopes to increase sales to teens and young adults. Sears will also offer deals to include markdowns and rebates throughout the year to promote many of its retail lines and market to the thrifty shopper.

The clothing industry in the US entails more than 100,000 stores with combined revenues of over 150 billions dollars a year. The giants within this industry include Abercrombie & Fitch, GAP, Urban Outfitters, and TJX Companies, which I shall be concentrating on

Johnson’s Shoe Emporium & Repair Shop (“Johnson’s”) is a high-end retail shoe store for men. The store will sell dressy and casual shoes, ankle boots and other accessories for men. The purpose of Johnson’s is to sell non-athletic shoes of the highest quality so that

The MUJI has established a unique positioning in the retail industry in Japan and has successfully expanded to overseas markets.(Fujikawa,Y 2017)