Tnq Promotional Strategies

A. If selling on low price, what is the implication for decisions you will make on spending (Advertising, PR, Branding, Channel Support, Quality, Efficiency, etc.)?

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

1. Target a new customer segment that id young and always ready to try something new and exciting.

2. Discuss the way the Nissan Leaf is being positioned in the market communications activity of Nissan? Illustrate your answers by considering a range of promotional mix variables.

1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try?

The National Association for Stock Car Auto Racing (NASCAR) has become one of the top racing series in the United States and the number one spectator sport in America. It’s the second most popular game after NFL and has grown popularity worldwide. Races are not only held in America, but have also been held in Mexico, Canada, Japan, and Australia. Airing the race in over 150 parts of the world is a great way to enlarge the fan base beyond its traditional American demographics. That way anyone from anywhere can enjoy the sport.

In this assignment I will select 2 countries as the potential international markets to be targeted by TTNQ.they are india and dubai.

6. You have been asked to develop a product for sale throughout the ASEAN region. What are the criteria you would apply in the

For example, at Florida Atlantic University students flock a very large outdoor walkway called the Breezeway between classes. Getting to your class in time is hard enough without the distraction of the several tables lined up on either side of the Breezeway trying to get your attention. These tables are set up for clubs, activities, school events, frat and sorority life, and even raising awareness for causes. While these tables are set up, walking down the Breezeway you are constantly being stopped, asked questions, and being handed papers and cards to advertise for whatever the table is about. This is not a good way to make things better on campus because it annoys people more than actually promoting. What would work instead would be making promoting fun, social, and

3. Which is the most attractive customer segment for MBC to target? Explain your reasoning.

Scenario II try to get more income with risky investment in additional programming fee and more narrow specific audience targeting. This could make TFC more professional and make the advertising information more efficiency.

Describe primary aspects of your launch strategy with respect to Pull vs. Push marketing (7 Marks Total).

Tic Tac is one of the largest breath mint market, which has been there in the industry for more than 50 years now. Their product line is far away the most sold in the world due to their bigger and multiple factories and employees worldwide. As stipulated in the article, in 1969, Tic Tac gave to their customers the catchy jingle which was a huge success. In the 1970s, they extended their product line by adding the cinnamon-flavored red mints and the tangerine-flavored orange mints. The Ferrero group introduced their new product with its iconic flip-top packaging. Tic Tac continued to offer more flavors to their customers, which in 1980 introduced the 1 and 1/2 Calorie Breath Mint followed by the spearmint and wintergreen. Last but not least, in the early 2000s, Tic Tac decided to increase the width of their product mix with even more flavors by creating Tic Tac Bold which came in mixed fruit flavors. Although, they have been dominant all through their existence, they recently have been overtaken by other breath mint competitors such as Everest, Cool Chews, Icefresh, Blitz, Ice Chips, Cool Blast, Ice Breakers and Altoids with their the "curiously strong" mints in the metal container from Callard & Bowser-Suchard (Charles W. Lamb, Joe F. Hair, Carl McDaniel, 2011). The Ferrero Group felt the need to overcome their competition by presenting something new to the market, which would attract new and more consumers. They reinvented themselves again with the introduction of new

1. What are the sales promotion objectives?  ( 50 words 1 or 2 objectives )

Question 1: Select 2-3 companies profiled in the case and discuss the formulation of their respective strategies for commercializing the TDP Technology