To Build or Buy Bus 402 Essay

2095 Words Jun 17th, 2012 9 Pages
To Build or Buy
Strayer University
Course: BUS 402
January 29, 2012

My business strategy is to purchase an existing tea and coffee shop which is located a mile away from where I work in Ashburn, Virginia, the business is call Sakasa tea and coffee. Sakasa is located next door to George Washington University and directly across is a chick fil a and a small hotel also it is right off a major highway so it has a great location. The reason the owner is selling is because of health issue and as a result, he cannot run the business the way it should. The business is making a profit of $2000.00 dollars a month on average after paying all expense. But I feel he can generate $5000.00 a month on average if he markets the business. The current
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I will continue to offer the hot and cold beverages and add healthy and organic breakfast and lunch with homemade pastry at a reasonable price. I also will target all of the university students and staffs by offering them a discount with a reward card. Also I will hand out flyers to all nearby businesses in the area and advertise in the local newspaper biweekly. Moreover, I will extend my business to cater for all events such as: gaming tournaments, art show, Special events and more. If you are a loyalty customer you will receive additional discount on all catering. Since this is a newly develop area any new business open in the area will received free lunch for a day for employees and staff.
My intention is to bring back what Sakasa tea and coffee was intended for, hangout for tea or coffee connoisseurs, poets, writers or anyone who enjoys a great beverage (Sakasa tea & coffee, 2008). This area lacks community togetherness and I intend to provide a warm and friendly atmosphere for everyone to come and meet each other. Which bring me to one other thing I will do is to have a poetry night and a single night. This will gives the working professionals a place to come and unwind or relax for a few hours and meet someone new. The purpose of Sakasa tea and coffee is to cleverly blend postmodern looks and warm colors to create a comfortable spot that welcome the community (Sakasa tea & coffee, 2008). Our customers come