To Find Success, the Advertiser Must Analyze the Targeted Audience

Decent Essays
What makes a magazine advertisement more than just a bottomless blank page, for which the reader will quickly skim over and forget? Finding the solution to this problem, requires diligent thinking. All aspects, angels, and ideas, come into play. When choosing a product by the form of advertisement, the viewer chooses the best ad that appeals to his/her needs/wants. This requires the advertisement producer to analysis the target audience. In Motor Trend ‘Merica, there are two advertisements for two identical products, tires. However, both of these ads are effective to two separate audiences. One ad aims to the countrified side of men and the other towards urbanized men. However, both of these ads can attract female individuals. So…show more content…
These ads are completely different because they have diverse audiences. When determining who the target audience is for these two products, it is essential for the analyzer, to search outside of the box. First thing to consider is the magazine. The name alone can shed light onto the two targeted audiences. The first part is “Motor Trend” and this can shrink the audience to, car enthusiast. The second is “‘Merica”. The online Urban dictionary describes Merica as, [a] whole new way of saying America. … Merica is the whole experience of America summed up in a stereotypical way. Eating anything deep-fried, shooting shotguns, getting so fat you attempt to use the force to levitate [something] off the coffee table.… It is often expressed in a proud and commonly exaggerated manor. This phrase is one to be only used when the time comes to say it, like at a[n] eating contest or at a mud pit wrestling match. (*)
This demonstrates that the audience for this magazine is also countrified and patriotic individuals. When analyzing each individual ad, the audiences veers off into two completely different directions. In an interview with a Delta College student named Tyler Sanford, he expressed how the Toyo Tires advertisement snatched more of his attention because of its masculinity. The question that follows is, was this a hidden message to reel the viewer in and in result, the viewer would search for the meaning behind the advertisement? In a different interview with Larry
Get Access