To Find Success, the Advertiser Must Analyze the Targeted Audience

For this task we were asked to find two ads and compare them to each other by using the fowling source television, internet, newspaper or magazine. Then to summarise the ways that the creators of the selected adverts communicate ideas, information and perspectives to the reader.

Advertisement Rhetorical Analysis Evan Williams Kentucky Straight Bourbon Whiskey Ad With the advent of the digital platform age, advertisements never cease to be made and placed all over. They pop in the screens we daily watch, siren in the radios we listen to and elegantly persist in print media as they do in magazines. They flood all programs and there is no point one will say they will escape them (Labrador, pg.43). Advertisements or ads have tied target audiences to whom the ad designers are meant to reach out consequently making sales. The advertisers in this multibillion dollar industry study the possible ways in which they will lure or attract the intended or targeted persons to purchase the advertised commodities (Labrador, pg.46-47).

In the world we live in today advertising has all but consumed us as Americans. An essay entitled “Advertising’s Fifteen Basic Appeals “by Jib Fowles explains how advertisements affect and influence us daily in society. He explains how marketers through advertisements play on your needs, emotional feelings and sometimes desires to draw consumer to their brands. Fowles discusses fifteen main appeals that marketers use in ads and commercials in hopes we will purchase their product. In the October issue of Glamour Magazine there’s an ad promoting the brand BEBE. In this ad it has a timeline of a woman getting ready to go out and enjoy her

Advertisements are potential enticements intended to persuade and inform consumers of the latest trends available for purchase. With products and services being widely advertised digitally, visually, in print or on radio, all employ similar yet diverse marketing strategies which makes them successful in their purpose. Located in Nourish magazine Aqui-Live’s promotion attempts to convince its target audience to invest in a healthy beverage while Barossa Valley Estate Cabernet Sauvignon 2014’s advertisements, featured in The Weekend Australia magazine, has its potential clients believe that this wine is essential in the lives of women who enjoy a tasteful red.

This essay will use a semiotic analysis approach in order to send a message to the buyer and to the rest of the world. An analysis of cultural myths will be conducted on how males, automotive and nature are often seen and used in advertisement. An understanding of social and political views will be discussed in conjunction with the common consumerism view in different advertisement. “Signs may take the form of words, images, sounds odours, flavours, acts, objector camera angles” (Danesi, 202, p. 31). Retrieved from Pelin and Banu (2015) or “Paradigmatic and syntagmatic analysis are, also, applied to textual and visual signs in the automotive ads, in order to reveal the reflections of sustainability issues (Saussure,1983, p. 115). Retrieved from Pelin and Banu (2015). The magazines chosen for this essay has produce many advertisement of cars for different demographic, and two of the advertisement from both magazines would be analyze throughout the essay.

With constant exposure to advertising, the method of advertising has become competitive in how they entice potential customers to purchase their products or service. American magazines USA Today and Outside are two print publications targeting two very diverse readerships. While Outside features the Jeep Cherokee, an advanced off road vehicle for adventure and practicality, USA Today promotes the Smart Electric 2016, an environmental friendly simple vehicle. Although both products appeal to their specific audiences, their form and language are uniquely and distinctly compelling.

The print advertisement I choose for this assignment was the 1960 Volkswagen ad “Lemon” by DDB. This advertisement used by Volkswagen was predominantly a reminding advertisement to show the public that there’s more to Hitler’s favorite car. This ad reminded people not only of the Beetle, but all VW’s are in fact held to superior forms of quality, and craftsmanship. The ad itself right away draws your attention, you see a black-and-white beetle over the words, lemon. At the moment you think is this a comparative ad from one of Volkswagen competitors, but it’s not. Deeper into the ad you see why they call it a lemon; the car may look perfect to the naked, but to VW’s standards it’s not. This ad draws your attention in, and it engages you to think just, why is VW calling one of their cars a lemon? It communicates to you that not only VW, but in the grand scheme of things German engineering or craftsmanship, is held above all else.

Do you ever flip through a magazine and find yourself being drawn in to all of the pretty, interesting pictures and words? Well, that is the sole purpose of marketing companies: to appeal and attract people to them and their product. In these two advertisements from Schiller International University, you’ll see that the same exact product is being sold to readers, to enroll in their school, yet they look seem to look very different. The reason for this is mainly because they are aimed at different marketing audiences.

The ad that my partners and I analyzed is one with interesting components to it. This assignment made me think more about how ads convey the intentions of the creators as well as what one can interpret through studying the ad. My partners and I studied the Ray Bans still ad (pictured below) (Copyranter 1).

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.

Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to

Men’s magazines are usually meant for young and middle aged men ranging from men in their mid-twenties to late forties. These magazines often feature ads related to alcohol, automobiles, hunting, politics, scientific advances, technological breakthroughs, travel, dating etc. i.e. the topics that appeal to men in particular. But nowadays advertisers have begun to change the way they usually create an ad for a men’s magazine. They are shifting focus from advertisements which suit only men to advertisements suiting couples, as a vast majority of men who subscribe to these magazines are married or in a relationship. Studies show people prefer to buy a product which appeals to their significant other too more likely than a product that appeals to them alone. The advertisement for Bose has created an image of a sound system which this attracts both males and females alike. It makes sense, as whether in a foreign or domestic market; advertisements like this would appeal to a large target audience.

Men’s magazine features articles concernin g topic of interest to their subscribers: alcoholic beverages, sporty automobiles, hunting and fishing, politics, scientific and technological breakthroughs, workplace guidance, travel and tourism, and, of course, dating. Some, such as Playboy, also boast of interviews with the rich and famous and of short stories by popular or even renown writers. There are apt to be jokes and cartoons, too, mostly about sexual matters. The mainstay of such magazines, however, isn’t the news, advice, humor, or fiction, but the photographs of beautiful young women wearing little or no clothing. It makes sense, then, that an advertisement for a men’s magazine, whether foreign or domestic, would appeal to such periodicals’ strongest selling point. If humor can be used to make the sales pitch, so much the better, but, when it comes to promoting men’s magazines, nothing sells as well as sex, as marketers for the European men‘s magazine Ché are well aware. To sell a men 's magazine, the Ché advertisement in Commuter World magazine uses a metaphor to equate the product to a “better” dream world and shows a promiscuous young woman approaching a trolley station.

Next the camera zooms out and we see the door opening and a Green M&M

This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis.