To What Extent Can Changing Product Strategies Help Samsung’s Development After Apple’s Suit?

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Extended Essay in Business & Management

The Developed Strategies of Samsung after Suit.

To What Extent Can Changing Product Strategies help Samsung’s development after Apple’s suit?

Abstract

The objective of this essay is to answer the research question “To What Extent Can Changing Product Strategies help Samsung’s development after Apple’s suit?”

This question is answered by applying Business & Management theory to Samsung’s reaction after Apple’s suit. And then I use those theories to prove whether or not it’s good for Samsung’s future development. The information suggested in theories comes predominantly from secondary research.

The source showed
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Thanks to the well developed hardware, Samsung grows in a unstoppable trend. In 2012, Samsung wins the best selling smart phone company around the world.[1]But last year, Apple won the suit. The context of the suit is Apple, the past market leader with their fancy famous product- iPhone, suited Samsung for 6 patent’s privacy on their iPhone and iPad’s interface and style. This action leads several product locked up in U.S plus 1 billion dollar lose in all.

In this essay, I’ will analyze the changes and plans Samsung made after fail the Apple’s suit. Combined with context, Samsung’s change management, contingency plans and strategies planning. Considering Samsung’s previous success, I tend to add on some product analyzation to discuss whether they made a good change and what should they focus in my conclusion. This topic attracted me because first, I’m a Samsung smart phone user, I pretty care about what is happening to my phone’s brand. Besides, Samsung’s products are famous for their fair price and high quality, so this case was a pretty big new at that time. FYI, Samsung’s cellphone is much more harder on hardware than Apple’s. Plus, Samsung is still doing a good job recently, so, I felt willing to analyze how Samsung overcomes this hardness. To react to this suit, Samsung sets strategies which change their smart phone’s operate system from Android to Windows Phone8 and innovates a

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