To What Extent Can Changing Product Strategies Help Samsung’s Development After Apple’s Suit?

This paper will give us an overview of the patent infringement war between the world’s two biggest smartphone makers – Apple Inc. and Samsung. For the last three years, these two technology giants have clashed on a scale unheard of in the history of the business world, their licit war costing more than a billion dollars and spanning four continents. For the purpose of this paper, I will go back to where the Apple vs. Samsung saga began, back in April 2011. The main objective of this paper is to analyze the different types of intellectual property infringements that had been claimed by Apple Inc. against Samsung Electronics Co.

Samsung expanded their product base into four different industries; appliances, phones, home entertainment, and cameras, and within these product lines, there are hundreds of variations. This shows weakness in the company, as they are not able to focus on their competition in all production categories. In their cell phone line, Samsung has failed to create their own operating system and software, instead using the Android system like many of its competitors. Samsung is unable to control the quality of the software and loses out on a higher profit margin if they created their own OS and software.

Moreover, analysis using Day & Wensley’s model identified that Samsung could achieve competitive advantages within the tablet sector through their superior skill in innovation and information technology. In addition, their superior resource in global strategy and strategic alliances also contribute to gain the advantages. These allow Samsung to provide the differentiated product, superior customer value and cost reduction. However, Samsung’s disadvantages of key industry success factors: relative weak brand preference compared to the market leader and inferior battery life. Samsung would benefit in building additional superior skills and resources that it could generate the sustainable and further competitive advantages.

Apple and Samsung are the two greatest organizations with an industry of the greater part the worldwide cell phone advertise. Consistently, both Apple and Samsung are getting new developments their mobiles, which extraordinarily expands their cell phone deals. Since there is though competition in the present world, Apple created a trend by introducing IPhone to the world, which is one of the best feature smartphone with high security. According to Business Insider, “Though apple is getting more profits and experiencing the first place in the market, then came the competitor Samsung, Samsung introduced the Galaxy S smartphone which made the apple market

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

For any business to successfully add value they either do so through lower costs or superior benefits to the consumer by offering product differentiation (Singh 2012). Samsung was a late starter into the smart phone industry, while, this has not prevented them from successfully positioning their product at the forefront against those offered by their competition such as Apple. Gary Armstrong (2011) defines a product’s position as “the complex set of perceptions, impressions and feelings that consumers

In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their

While Samsung and Apple assume that their endless patent war is a way to protect their intellectual property and defeat others, they may damage their reputation and impede the innovation. Therefore, instead of getting caught up in complicated lawsuits, they can dominate the market share by cooperating to produce better products. The review of literature in this paper will thoroughly examine two possible impacts and the potential solution above through several researches of various authors and scholars.

The art of planning and looking for solutions to achieve goals or solve a problem is best way to define strategy. Samsung gains a position in the market with many of its products due to its commitment .it has been able to gain its repetition due to its branding equity which is built by its branding strategy. This strategy has been able to make relationships with consumers which resulted in higher brand equity. Firstly; product strategy, Samsung has a strategy in owning quality products with enough and good amount of research spent to create top products for its consumers. Secondly, position strategy, its sales and marketing focuses on in chain quality system. Promoting deals is done through biometrics scanners and other messaging systems. Thirdly,

The modern economy is principally technology-driven. Technology products are normally creations of the mind. They entail unique techniques, products, or brands. In order to protect their own investment, entrepreneurs need to safeguard these creations because they are intellectual property. Intellectual property is the mind’s product, but can be manifested physically. Therefore, its concept behind it can be copied or transferred. These concepts need to be protected by law. There are four major kinds of intellectually property, all which have some legal protection. These include patents,

The key test of whether Samsung can move from a close and gaining dominance is whether it can deliver products that are truly game-changing, start pulling customers away from competitors; it needs to differentiate itself beyond marketing and a bigger screen. But with supply outstripping demand in the electronics industry, Samsung has quickly employed the marketing edge of differentiating strategies and quickly diffused in the current information-driven culture while also looking at new opportunities for profitability and growth. Samsung Company is highly involved in research and design with high fund allocation in it, a strategy that has become a culture for the company over time. The company floods the market with many differentiated products meant to reach diverse markets and developed within a short time. Through this, Samsung gains a competitive advantage and counters on any moves by its competitors with its portfolio of brands (Samsung Electronics, 2015). Samsung makes everything from chips to screens at its own processing plants, permitting it to change outlines and pump out new items at a quick pace. From its administration strategists point of view, Samsung's execution is imperative as “it is the result of a very carefully crafted strategy following an evolutionary learning process from simple to more complex technologies, and taking advantage of synergy effects by synchronizing the strategy variables of different dimensions, all supported by Samsung’s highly disciplined corporate culture” (Sang M Lee 2003). Marketing and branding strategies of Samsung have played a basic part in its prosperity. One approach to comprehend why Samsung is so successful is to assess the brand and its advertising techniques in

Claims. Apple worked to prove that Samsung’s products are “strikingly similar” to the iPhone and iPad and that Samsung’s designs are not the result of natural evolution in the design process but rather

Recent struggles between the two companies had ended with Samsung losing over a billion dollars to Apple in a case for patent dispute in which Samsung’s Galaxy Tab design was accused resembling iPhones and iPads. Lately, Samsung conducted an investigation of new Apple products and presented a plan to add the iPhone in a patent infringement lawsuit. Samsung’s “the next big” campaign, which openly challenges Apple quality, exacerbates the conflict. The advertisements publicize the dispute between the two companies while dismantling Apple products and portraying Samsung products as superior. For those that have no particular allegiance to either company’s products and are debating which of the two to purchase, the advertisements provide sensible reasons as to why Samsung products are a better choice. Additionally, the advertisements persuade the current Apple users that may have considered buying Apple products to quit looking ridiculous like the iPhone buyers waiting in line and purchase what is really best in quality, Samsung products. Samsung openly attacks Apple’s commercial for the iPhone: as the line-waiters are happy to get “the big screen” and “true 4G,” they find that these features are already found in Samsung Products; in fact, there are other new tools that the iPhone will not feature. During a time when people’s interest and desire for latest mobile devices are increasing, Samsung questions Apple’s credibility of selling the most up-to- date phones. The

Companies are faced with strategic challenges frequently. It is important for companies to appropriately evaluate and formulate a response to a strategic challenge since it may influence an organization 's likelihood of future success. A recent example of a company facing an issue with strategic implications is Samsung with its Galaxy Note 7 model reportedly catching fire. A deeper look at Samsung and the Galaxy Note7 issue is necessary to understand the outcomes and strategic implications, and the future efforts Samsung should take in order to show their customers that the company is trustworthy.

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.