To what extent do McDonalds use motivational theories to enhance the performance of their employees and hence increase efficiency/productivity? Are these methods effective?

1623 Words Mar 17th, 2004 7 Pages
To what extent do McDonalds use motivational theories to enhance the performance of their employees and hence increase efficiency/productivity? Are these methods effective?

Introduction

McDonalds is a large multinational company that supplies millions of people with fast food. It is important for them to ensure that the workforce they employ is working to their full potential. McDonalds are very customer/ market orientated. They depend on a reputation for customer service. If employees are not motivated then this will suffer. If workers aren't motivated costs rise. E.g. training costs increase in proportion to staff turnover.

"When an employee is given a task to do and it is not carried out satisfactorily, this failure may well be due to
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(The results table in the appendix p4,p5 shows this where the two columns both have the number three in them)

It seems that rather than use one single motivational theory McDonalds have taken all of them and tried to combine as shown on the bottom of the back page in the appendix where I have linked factors from my questionnaire table to specific theories. (See appendix p5 for evidence)

McDonalds has a democratic leadership style and a task culture (see appendix for definitions/explanations p1) both of which are associated with McGregors theory Y worker (see McGregor in the appendix p1). This increases motivation according to the survey that was carried out by the key skill group. (See appendix p8 for results proving this)

There is group working associated with Elton Mayo yet there is a performance related pay scheme that would be linked to F.W Taylor. They have even taken into account the work done by Fredrick Hertzberg which says that an employees needs can be put broadly into two categories of motivators and Hygiene factors (see appendix p1 Hertzberg). He says that although hygiene factors should be present- motivation falls if they are ignored- they themselves do not motivate employees. His theory suggests that managers must…