Tobacco Advertisement: Why Restrict Marketing of Tobacco Products that Creates a Tremendous Amount of Revenue and Jobs in America

They both Research the facts of tobacco and give statistics in their advertisements. However this doesn’t always work so they research who their audience is and use an effective method to make them stop smoking. Then they took Action, whether it be scaring them, making them feel guilty, or making them feel like they were targeted. They Communicated through television commercials, social media, and by word of mouth. They have both Evaluated the effects of their campaigns and have enjoyed the results. 23 percent of teens smoked cigarettes in the year 2000, now in the year 2017 only 6 percent of teens smoke. The company that lost value in this case was the Big tobacco companies. They have taken a hit with this new generation of potential tobacco users not using. The media has shown that these anti-tobacco campaigns have affected Big tobacco’s stocks bringing them down from 7-10

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

Alcohol and tobacco advertising is not a new concept to this world. Alcohol and tobacco advertising has been going on since the mid 1900’s. During this time, alcohol and tobacco ads were on the TV almost as much as regular programs (Danna). This source is credible because the author has written many articles for the Chicago Tribune before. When alcohol and tobacco advertising first started they actually argued that smoking and drinking was beneficial for the human body. Since then, the Alcohol and Tobacco Tax and Trade Bureau and many other departments have tried to put in laws and acts to help regulate the advertisement of alcohol and tobacco. For example, laws such as the "Federal Cigarette Labeling and Advertising Act of 1965”, and the

In Vanguard’s documentary, Sex, Lies, and Cigarettes: Secrets of the Tobacco Industry by director, Alex Simmons, Vanguard sends correspondent, Christof Putzel to Jakarta, Indonesia to investigate the tobacco industry there. The documentary talks about how America no longer allows cigarette and tobacco ads and commercials, instead the country focuses scare tactic ads that stop people from smoking or keeps them from starting. The tobacco industry is losing millions of dollars in America so they’re moving overseas to poorer countries like Indonesia to make their money there. Putzel goes to see what all the tobacco industry is doing and how they’re corrupting the young people like ‘the smoking baby’, Aldi, as well as students of the country.

Firstly, the denormalization approach tackles the smoking issue at its core by addressing the key concerns. These concerns are the manipulative marketing strategies of the tobacco industries and the popularity of smoking among today’s youth. The tobacco industry knows how to market its drugs and who the target audience is. If governments understand the mechanism of how tobacco products are marketed, they can use this knowledge and design campaigns that work in reverse.

We also can't control what the kids watch of advertisement which some of them are not healthy for our little ones to be watching. They allow tobacco advertisement and make them seem okay to do but what they don't show is it's giving people cancer and people that used to be runners or athletes now have a hard time being that because smoking messed with their lungs and making it hard for them to breathe, in general, and they lose their ability to run as much as they could

The tobacco industry in America is one that every person is affected by. In the past year over 3,000 people died from second-hand smoke related deaths (Above the Influence.com).  Even non-smokers are heavily affected by this moneymaking industry. The real question though, is how is a product that kills justified in the market? This product is not only addictive, but also highly threatening to the lives of its users. The majority of users do not realize it, but in reality they are paying for their own funeral. Tobacco and cigarette companies continue to feed lies to the public through their marketing strategies and product makeup. Hidden documents containing information on the toxicity and pharmacological properties of nicotine

I believe that tobacco companies should be strictly prohibited from advertising publicly using the media and magazines, because in my opinion it is unethical to sell something that marketers clearly are aware that tobacco gives many diseases and is deadly. According to the article, “Smoking & Tobacco Use,” “Cigarette smoking causes about one of every five deaths in the United States each year.” Many smokers every year die from diseases related to lung cancer, cardiovascular diseases, and respiratory diseases. With that being said, it is clear that tobacco companies don’t necessarily think of the ethical perspective, and only focus on the investment profit. The majority of investors only worry about making profits and suiting their needs, rather

Although tobacco and alcohol products differ, they share a high level of addiction and are “among the top causes of preventable deaths in the United States” ( U.S Department of Health & Human Services, 2007 ). As stated in Controversies In Contemporary Advertising by Kim Bartel Sheehan (2014), “tobacco and alcohol advertising are probably two of the most thoroughly examined and criticized categories of all advertised products” ( p.177 ). Yet, advertisers continue to heavily invest on promoting these products considering the “total spending on wine, beer, and spirits was almost $2 billion” with another “$10 billion spent on tobacco advertising globally in 2008” ( Sheehan, 2014, p.177 ). In response to the advertisers selling efforts and ad spendings,

One of the professional arenas which has the great burden and challenge when it comes to advertising are tobacco companies. This is largely because of the fact that these companies are saddled with heavy legal restrictions on where and how they can advertise. However, tobacco companies have proven themselves to be extremely cunning and to be quite crafty when it comes to putting their formidable advertising budgets to good use. For instance, the Master Settlement Agreement (MSA) was a stipulation made valid in 1998 as the result of a lawsuit brought against four tobacco companies by 46 states which deemed that the tobacco industry had to pay billions of dollars per year to these states. However, more interestingly enough, the MSA forced several serious restrictions on the way that tobacco companies could advertise. For example, it has been well-documented that tobacco companies have targeted youth and have worked hard to gain the attention and interest of adolescents and teenagers in an attempt to have lifelong customers. "Researchers have demonstrated a strong link between tobacco promotion and the decision by adolescents to begin smoking, and that brands popular among adolescents advertise more heavily in magazines with high youth readership. After the introduction of the Joe Camel ad campaign in the late 1980s the market share of Camel cigarettes in the teen market increased at least 20-fold, and the previous decline

A global hot topic that has been on debate for decades and does not appear to go silently into the night is the influence of tobacco advertising and its influence on the populous. Recently to join the discourse was the government of India versus the tobacco conglomerates. The Indian government hopes to follow suit of many other nations including: France, Finland, Norway, Canada and New Zealand who already imposed bans on cigarette advertising with successful results. The tobacco industry, however, holds their position that by placing a ban on advertising is controlling the opinion of the masses not allowing them to make their own decision of right and wrong. The government has the difficult task of weighing out the ethical issues of what causes more harm in the future, to allow tobacco advertisers to continue with business as usual or to out a halt on their advertising all together.

However our concern here is not only about the cigarette as a product but with the ethics of cigarettes as well, that affect the social process of marketing. This is because marketing process makes things worse and is also considered as unethical, and as a result has a significant negative impact on the societal welfare. Multinational tobacco companies apply sophisticated strategies ( such as putting flavor in the cigarettes and placing cigarettes in the shops near the sweets to make them more appealing) and invest huge amounts of money for marketing, in order to establish brand familiarity and future loyalty among young peoplem, to secure profits in the long run. 'The tobacco epidemic is a man-made international health crisis, created and sustained by multinational tobacco corporations.' (Yach, Brinchmann, Bellet page 2).

With the right structure and appeal to the target consumer, marketing can make or break the sales of a product. Tobacco companies are constantly looking for ways to attract new consumers ensuring each generation of teens and young adults are addicted to their products; continuing their success and cash flow. The most effective method of finding new ways to appeal to consumers is through market research and over the years, tobacco companies have done a considerable amount. Their research shows that since the 1960s they’ve had an astonishingly high interest in young smokers, despite their claims to only be interested in adult consumers. Why do tobacco companies have such a high interest in teens and young adults? Because their studies show that people seldom start smoking after the age of 25 and begin smoking before the age of 18. Out of 5500 research documents that were collected, 20% of them were teen and young adult

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

Tobacco advertising was merely used to influence existing smokers to switch brands and to create brand loyalty and does not encourage new smokers (Hammond & Rowell, 2001). Banning of tobacco advertising in India will only hurt India tobacco industry. Tobacco advertising will continue to exist in international event like Formula One (F1) and are broadcasted globally. India tobacco industry contributed 12% of the total excise revenue of Rs. 8000 crores in the year 2000 – 2001 and employs up to 26 million people direct and