Tobacco Advertisements

1733 WordsJul 8, 20187 Pages
Tobacco advertisements have been a sensitive subject in America especially among parents who do not want their children to become smokers. I know from personal experience that tobacco is extremely toxic and can do major bodily harm. My grandfather was a chain smoker for over twenty years. He started smoking in his late teens and he died from lung problems that were caused by his addiction to cigarette smoking. My father is also a chain smoker and he started smoking when he was sixteen. He is starting to experience the same problems that my grandfather had due to his chain smoking. This history of smokers in my family has struck a cord in me. It has caused me to look further at the history of tobacco advertisements aimed to people…show more content…
Thomas Schmeling is the author of a scholarly journal in which he states, Between March 1994 and September 1998, the attorneys general of forty-two states filed lawsuits against the major tobacco companies, seeking compensation for Medicaid funds that had been paid by the state to treat the smoking-related diseases of their citizens. The suits ended in late 1998, with a Master Settlement Agreement (MSA) in which the industry agreed to pay forty-six states $206 billion over twenty-five years. (Stag) But one of the most famous cases that are on file involves Michael Moore. The suit was filed in May of 1994 in Mississippi. The proceedings of the case went as follows, “ . . . . Attorney General Moore argued that the tobacco companies were liable to the state itself for reimbursement for the costs of medical care of sick smokers” (Schmeling). This legal approach had a completely different defense strategy then that of traditional class action lawsuits involving the tobacco industry. In the end tobacco companies just wanted to put these cases to bed and move on. In one academic journal by Schmeling he says, “It is more likely that the goal was to bring the tobacco companies to the settlement table by the mere threat of a large number of trials and appeals, regardless of the likely outcome” (Stag). These lawsuits are important for students of public policy and consumers. They show how much of an impact they can
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