Tobacco Advertising And The Indian Government

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

Tobacco has existed for long as we have known about history, but due to the negative effects of it to the broader community Tobacco has sparked greater controversy across the globe. Many people argue that it is the government’s responsibility to protect the individual but on the contrary some disagree and believe it’s up to the individual. This essay will elaborate above mentioned aspects and lead to a logical conclusion.

The Government of India has created an anti-tobacco plan to tackle the growing issues of tobacco, health concerns, and rising death toll. Their first goal was to eliminate advertising as this was perceived to encourage the youth to take up the dangerous habit. This ban posed ethical and commercial challenges for both sides of the argument. The government has the power to pass laws to help prevent people from smoking and protect its people. They found the ethical decision was to use this power by creating and

     Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of advertisements, but there is also the idea that children start smoking for other reasons. Many big, well-known tobacco companies like RJ Reynolds are being sued for their advertisements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ Reynolds Tobacco Company. The courts believed that the advertisement was directed towards children under the age of 18, due to a document from the RJ Reynolds Board of Directors showing that they set a goal to increase the company's market share among 14

Cigarette advertising has changed throughout history from how it has been advertised, what is being advertised, and who the intended audience is. In the 60’s seeing a cigarette advertisement in the Sunday paper would just be like any other advertisement, but recent generations would be appalled to see such a gruesome product being publicized. The annual deaths from smoking cigarettes are increasing each year and doctors and scientist are teaming together to try and help prevent more. Realizing that advertising may be playing a role the controversy over cigarette advertising has lead to the censoring of harmful products in other public advertising which still has a lasting effect today.

Plastered all over magazines, buildings, and billboards used to be positive advertising of tobacco, encouraging people nationwide that tobacco use is fun, trendy, and completely innocuous. “More Doctors Smoke CAMELS than any other cigarette”, “More delicate in flavor, too...for those with keen, young tastes”, and “My throat is safe with Craven ‘A’... you can trust their smoothness and quality” were both notable examples of advertising that hooked the now addicted users (Lindstrom). Nowadays, although advertising has become more educational on the negative health effects of tobacco use, it is still normal to see people as young as 18 using the toxic products. However, how can it necessarily be considered ‘wrong’ if the legal age for tobacco

Tobacco companies increasingly rely on their packaging to build brand loyalty and grab consumers. Limiting the right of private corporations to advertise and differentiate their perfectly legal products from those of their competitors only serves to punish tobacco companies and their customers (Kline 1). The government wants to have cigarette packages to contain disturbing images accompanied by stark warnings covering 75% of the packaging (Kline 1). The second viewpoint is about how regulating tobacco will cause more harm, and covering cigarette packages will make tobacco companies furious, and could cause trouble and go to court. If people do not

Governments collect tobacco taxes and law settlements accounting for only 25.8 billion each year.” Hall, W., & Doran, C. (2016). How Much Can the USA Reduce Health Care Costs by Reducing Smoking? PLoS Medicine, 13(5), e1002021. http://doi.org/10.1371/journal.pmed.1002021 . Third and last final assumption the author lists is that teenagers are drawn to smoking mainly because their parents and friends smoke, and not because of advertising. Even though, as mentioned in this article, “ Effects of Advertising on Youth (Age Group of 13-19 Years Age)”, the author explains that when an anti-smoking campaign used graphic ads that depicted the true nature and harms of cigarettes, 15-17 year olds smokers were more likely to quit smoking. Barve G, Sood A, Nithya S, Virmani T (2015)

Although tobacco and alcohol products differ, they share a high level of addiction and are “among the top causes of preventable deaths in the United States” ( U.S Department of Health & Human Services, 2007 ). As stated in Controversies In Contemporary Advertising by Kim Bartel Sheehan (2014), “tobacco and alcohol advertising are probably two of the most thoroughly examined and criticized categories of all advertised products” ( p.177 ). Yet, advertisers continue to heavily invest on promoting these products considering the “total spending on wine, beer, and spirits was almost $2 billion” with another “$10 billion spent on tobacco advertising globally in 2008” ( Sheehan, 2014, p.177 ). In response to the advertisers selling efforts and ad spendings,

However our concern here is not only about the cigarette as a product but with the ethics of cigarettes as well, that affect the social process of marketing. This is because marketing process makes things worse and is also considered as unethical, and as a result has a significant negative impact on the societal welfare. Multinational tobacco companies apply sophisticated strategies ( such as putting flavor in the cigarettes and placing cigarettes in the shops near the sweets to make them more appealing) and invest huge amounts of money for marketing, in order to establish brand familiarity and future loyalty among young peoplem, to secure profits in the long run. 'The tobacco epidemic is a man-made international health crisis, created and sustained by multinational tobacco corporations.' (Yach, Brinchmann, Bellet page 2).

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it made from cigarette advertising.

According to the World Health Organization, "each year 6 million people die due to tobacco related illnesses. If current trends continue, it is projected that by 2030, tobacco will be responsible for more than 8 million deaths each year and 80% of these premature deaths will be among people living in low- and middle-income countries.” Tobacco advertising is a worldwide marketing campaign that displays bright and colorful images that appeal towards teens and young adults. These images portray false ideal of masculinity, youth, and freedom. The prohibitions of tobacco advertising should be enforced by the government in order to prevent tobacco industries from targeting undeveloped countries with poor education, reduce tobacco related illnesses, and limit the access of tobacco to children.

Several searches have revealed articles concerning the unethical advertising of tobacco products. These articles illustrate the laws on advertising and what it means to advertise ethically, explore the many aspects of how producers lie and deceive their customers, omit crucial facts pertaining to their product, and whether there should be a

Smoking is on my list of not to do. Since I was a little girl my dad used to smoke a lot in our living room. I remember this, as it caused me a lot of trouble, and because our living room was a bedroom for me, I used to wake up coughing from his smoking. This memory came into my mind as we are going to speak of the ban on tobacco ads the government of India started in 2001, the arguments pro and contra, the conflict of interest and give our opinion on what should governments do in regards to tobacco advertising. There were many pros and contras about this issue and studies and research conducted. In the end the tobacco industry employed 26 million people in India.