Tobacco Products : Marketing, And Sales

The P.E.R.I.E. process is illustrated in this case by the steps taken to address the issue of smoking rates in adults, being impacted by the rise in adolescent smoking behaviors. The first step of this process is the Problem. In this case, the text indicates, the problem is the growth rate of smoking teens in the 80’s and 90’s (Riegelman & Kirkwood, 2015). This in turn, led to an increase in adult smokers. This would raise rates again, after previously lowering them by approximately 50% (Riegelman & Kirkwood, 2015). The next step is Etiology. In this step we correlate smoking with cancer and the rise of adult smoking rates with the growth of adolescent smoking rates. This in turn, correlates adolescent cigarette smoking, to the rises in cancer (morbidity), and deaths from cancer (mortality). The case study also states, “…it was also found that nearly 90% of those who smoked started before the age of 18…” (Riegelman & Kirkwood, 2015). It was determined through behavior modification (preventing adolescent smoking), the rate of adult smokers would reduce. Thus, recommendations were introduced. The case study reveals, adolescents were targeted in cigarettes advertisements and marketing (Riegelman & Kirkwood, 2015). Cigarette availability was also an issue. Implementations of sales and advertisement campaign policies, were altered in reference to miners. The text reveals, once evaluated, strategies to reduce adolescent smoking

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

Over the last few decades, tobacco and nicotine prevention efforts have risen to an all time high. Prevention efforts focus on education to the public of the negative effects on one’s health when using tobacco and nicotine products, as well as with pleas to healthcare policymakers to increase restrictions on product manufacturing and sales. One policy effort growing in popularity in the United States is called Tobacco 21, which proposes to raise the legal age of purchase for consumers of tobacco and nicotine products to 21 years of age (Farber, Pakhale, & Neptune, 2016). Farber, Pakhale, and Neptune (2016) state that 90% of tobacco and nicotine users begin smoking before the age of 18, with 99% of users starting before the age of 26. Lower smoking cessation rates are associated with earlier ages of initiation and the tobacco industry is known to target youth in advertisement of these products lending to the early age of initiation. The tobacco industry themselves admit that increasing the age allowed for purchase to exclude youth would substantially effect their sales. Tobacco 21 laws also deter adolescents from gaining tobacco or nicotine products from friends 18 to 21 years of age, which is the most likely age group to supply younger teens. With this knowledge, placing tighter restrictions on consumers younger than 21 years of age, using the Tobacco 21 policy, may deter tobacco and nicotine initiation in hopes to prevent individual use at all in the future (Farber

Because of the alluring advertising to high school teens from TV and friends, over “23 percent of high school students have used a form of tobacco in the past month, selecting from flavored cigars, electronic cigarettes, and other products” (“Teen Smoking”). Because Vaping Companies, such as JUUL and PHIX, are advertised to teens saying the device is smart and satisfying, high school students underestimate the long term effects of e-cigarettes and tobacco. The number of students who use an e-cigarette every month has exponentially increased because the companies do not address the health effects, but rather, the companies only goal is to increase revenue for themselves. In 2015, vaping companies, gas stations, and grocery stores made an estimated total of “3.3 billion dollars” on vaping devices (“U.S. Vapor Market”). This number, which has continued to increase, is largely formed by teen E-Cigarette users. Although this income number would increase if these machines were legalized for minors, companies would most likely use this money for more advertising, attracting even more high school

Many drugs are used, misused, and abused in American society today. Some of these carry stigma in the general population, forcing users into an underground drug subculture. Others are accepted and almost promoted under certain circumstances. Tobacco is one of those drugs. Tobacco will be discussed in the context of cigarette smoking. This is not to undermine the existence or danger of other forms of tobacco, but instead to have an exhaustive discussion of cigarette smoking and its societal impact. Cigarettes are a means of inhaling tobacco, where it enters the lungs and is absorbed through the blood vessels, traveling to the heart, from which it is finally pumped to the brain (Hogan, Gabrielsen, Luna, and Grothaus 2003:76). Cigarettes are detrimental to society because they not only affect the user who chooses to smoke; they impact people around them through second-hand and residual smoke. The damage done by cigarettes is not impossible to address. Successful prevention measures are already in place, but this paper intends to suggest other more direct measures, especially related to statutory regulations.

In fact, the tobacco industry has suffered ever since antismoking advertising has begun (Johnston, p. 107). According to statistics, 4 in every 10 Americans who are in 12th grade have tried cigarettes, and 1 in 10 consider themselves current smokers. As well as, 1 in 5, 8th graders have tried cigarettes, and 1 in 16 consider themselves current smokers (Johnston, p. 107). Now that society is aware of the harms of tobacco, it is important to decrease such rates of smoking amongst youth. Not only are there commercials about the risks of cigarette smoking, but also there are commercials that promote living above the influence of all drugs, including alcohol and marijuana. Lastly, as research continues to improve, and new drugs arise it is important to keep youth educated on the risks of using such drugs. It is important to keep our youth safe from the dangers of

In our communities, the youth can easily identified any of tobacco’s product. The author, Steven Reinberg, published , Tobacco Companies Targeting Teens, Study Says, states that the tobacco product, Marlboro, is highly purchased by high school students according to usnews.com. Mr. McGoldrick states that the three brands, 90 percent is being marketed. Most companies hold their ground saying that their tobacco products are not meant to bought by youth, but somehow still managed to in our children’s hands, in his article, Tobacco Companies Targeting Teens, Study Says (steven Reinberg). According to Erin Brodwin, author of “Tobacco Companies Still Target Youth despite A Globally Treaty”, states that children all over the world can identify the tobacco brands. Not only are children picking up their ideas from television, but also from public. Children knowing which brands shows how serious the addiction can be. Seeing how easily the product being shown to the youth is another way of starting. If less smokers are seen in public, the lower the numbers will

The Institute of Medicine found that children, who are born between 2000 and 2019, would suffer 249,000 fewer premature deaths and 45,000 fewer deaths from lung cancer, when the legal age to purchase tobacco is increased from 18 to 21 years old (atg.wa.gov 2016). Tobacco is the leading cause of preventable death in the U.S, which causes many chronic health complications such as heart disease, cancer, and lung disease (atg.wa.gov 2016). Raising the legal age to purchase tobacco products to 21 in Washington state will decrease the use later in adult life specifically, ages 15 to 17 who are targeted the most through tobacco companies due to their vulnerability and gives loyalty to a specific tobacco company from the addiction of nicotine. Needham, Massachusetts campaigned to raise the legal age to purchase tobacco products from 18 to 21 in 2005 and won. Results are already compelling, showing that between 2006 and 2012 Needham’s high school smoking rate dropped more than half among girls and boys (atg.wa.gov 2016). Given that nicotine can be such an addictive drug and be seen to be used as a coping mechanism, specifically ages 15 to 17 through their developing stages of life, needs to encounter harder access to get their hands on tobacco products. According to the Center of Disease Control, one in 13 Americans age 17 or younger alive today are estimated to die prematurely due to the effects of smoking (atg.wa.gov 2016). Raising the legal age to

“Loathsome to the eye, hateful to the nose, harmful to the brain, and dangerous to the lungs.” says King James of England and Scotland, describing smoking in 1604 (Connolly 13). Tobacco use kills millions of people a year but still only has few legal restrictions. Many argue that the use of tobacco is a right we have in the United States but the harm that it does to the innocent may outweigh those rights. Because the use of tobacco negatively impacts the health of both the users and those around them, all tobacco products and their use should be illegal.

The Tobacco manufacturing and sales industry is highly regulated due to high taxes and health problems smoking would cause. These regulations and laws limited the marketing capabilities of Tobacco manufacturing companies as a whole. But almost all of them handled these delicate situations in one way or another. Reynolds American Inc. states on the company’s website that they market responsibly through three main guidelines: Standards and Safeguards, absolutely certifiable and responsible advertising and promotion. The company explains these points by stating that, they do not market to consumers without confirming their ages to be above 21, training their employees on how to approach only existing tobacco consumers and not to encourage consumers who do not consume tobacco products to engage in its consumption. Also, the company mentions straightforward and transparent approach to marketing their products, for example “Cigarette smoking is harmful to your health. No additives in our tobacco do NOT mean a safer

Many different small industries were implemented but they were unable to stay successful and/or make enough money. The economy stayed the low and remained the same until the introduction of tobacco as a “cash crop” in 1614. This crop became the main source of income for England in the New World and ensured the establishment and survival of the newly founded colony. Soon after the establishment of tobacco as a successful cash crop, the first Africans were brought over to Virginia from Angola, Africa. These African- Americans were known as the “20 and odd” on an English war ship known as “White Lion”. They were very valuable to the people in Virginia and were needed to work in the new tobacco fields to increase the amount of Tobacco produced,

The use of tobacco is a very controversial topic here in the United States. The harmful side effects of tobacco are well known and consequently, many believe that it should be outlawed. Though this has not yet occurred, constant regulations on the industry and

Tobacco product companies have made sure to market their products to keep all genders and ages interested

I have chosen cigarettes to be my market transaction as it is has a very large and wide market. A cigarette is a product consumed through smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, often combined with other additives1,

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.