Tokyo Fashion Corporation At Yahoo ! Shopping

In order to be successful fashion marketers have to be future oriented with forecast information about the market. The fashion industry demands that in order to have an effective fashion marketing strategy, companies need to understand and identify their customers, the trends in the fashion industry as well as how the branding and the marketing of their products effects the purchase behavior of the consumers. This knowledge is the main resource available to fashion marketers to develop a marketing strategy for their fashion based products . Marketing in the fashion industry is often difficult as the industry is very volatile with constant changes taking place in its external as well as internal environments. As a result the approaches taken towards fashion marketing have to be adjusted and revamped in order to effectively target the latest and future trends.

Fashion and leather goods retailers can differentiate themselves quite strongly through the styles and designs of their goods. Even un-known designers can become successful from one collection to another due to the unpredictable nature of fashion. Products are determined by designers, sub-cultures and are subject to sharp and unpredictable changes

Within a mature and highly competitive market it is more crucial than ever that clothing companies listen and respond to consumer preferences. The response should be a reposition or new product offerings, rather than a strict discounting that could drive margins to ultimate decline.

The company that I'm going to discussed is Uniqlo Singapore. Since March 1949, Ogori Shōji , a Yamaguchi-based company that have only be operating a men's clothing shops, existed in Ube, Yamaguchi. In May 1984, they opened a unisex casual wear store in Fukuro-machi, Naka-ku and Hiroshima under the name "Unique Clothing Warehouse" It was then, as a contraction of "unique clothing" , the name "Uniqlo" was born. Uniqlo are well known for being high quality, innovative, functional and affordable. To keep such a high standards and reasonable prices, they design and manufacture every single item themselves and there is times where they collaborate with inspiring people like, "Pharrell William" , "Star Wars" and "Tezuka Osamu" etc. In September 1991, the name of the company was then changed to "Fast Retailing" and by April 1994,

A popular goal for many businesses, especially in the fashion industry, is to provide quality products to customers. Especially within the world of fashion, keeping customers loyal and happy is important for any business, because customers mean sales and sales mean profit. Therefore, this is why providing quality products is one major goal of Ralph Lauren’s mission statement. Ralph Lauren understands how having quality products that satisfy customers impacts the loyalty of customers as well as the growth and continuation of the business. When customers are not happy, they do not buy. Also, when customers do not buy, they generally go to competitors. Furthermore, when customers are not happy, they often tell others of their displeasure. Word-of-mouth

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

In the fashion industry the customer's demand changes rapidly, and what the customers finds fashionable today might be impossible to sell tomorrow. Therefore, to base the future revenue on always offering fashionable clothes depends on good predictions of customers future preferences. The chance for a miss prediction is quite big and knowing that there is a chance of ending up selling the whole collection on discount, or not be able to sell it at all, the prediction of the next fashion has to be prepared carefully.

There are many advantages about special orders. First of all, the raw material always has a ready stock and can be kept in storage for a fairly long time. Secondly, the finished product MP can be kept frozen up to a year, therefore, there will not be a large spoilage cost. Based on these factors, special orders have a high flexibility to schedule production. Also, since special orders are mostly planned and have large quantities, it brings Fine Food a steady flow of work and output.

* Vertically integrate design, production, merchandising and retail functions enable the company to respond quickly to changing fashion trends and reduce risk of excess inventory

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

Shanghai Tang has been in the business of selling high quality retail items for men and women, clothing and accessories, since 1994. Their designs have been based upon Chinese cultural influence while also being modern and wearable in markets around the world. Although business has gone well under the leadership of Rafael Le Manse, the company is experiencing some new internal and external issues. Shanghai Tang’s competition is about to establish a market presence in China and in order to stay ahead in the game; Le Manse needs to figure out how to expand the existing customer base. Also, Le Manse’s long time creative partner, Joanne Ooi, is leaving

During the last 15 years, choice has become an important ingredient of consumer purchasing decisions. Within this timeframe, the number of automobile models has increased from 140 to 260; the selection of soft drinks from 20 to 90. Today, the U.S. market alone offers consumers 3,000 brands of beer, 50 brands of bottled water, and 340 kinds of breakfast cereals. Retailers today not only want more collections per season but also more styles within the season. Various companies deliver new lines of clothes to their stores every four to six weeks. H&M and Zara, for example, have achieved this by speeding up the design cycle with computer technology. Zara uses data from its 426 stores to spot new trends, and offers 10,000 new products a year. TopShop sells as many as 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week. The shelf life of a garment has fallen from six months to a few weeks. This new consumer-oriented marketplace is forcing manufacturers to change from a "plan and push" product chain mentality to a demand-driven, "sense and respond" value chain. If we look at the evolution of the mass customization, the history takes us many years back. In fact our civilization started with mass customization in the preindustrialization era, moved to mass production and again today we are looking at mass customization in the near future. But there is huge difference in today’s

Regarding the product fashionfitr, being a unique value proposition product, the customers should have a low power in the negotiation. However the clients are determinant for fashionfitr success and a too strict offer could frighten and make lose them interest. Furthermore, Mr Robert Lugtenborg as a guideline for fashionfitr wants to be flexible for the customers. As well, being an all-new market, relation’s ships between the customer and the offering company are not determined and are still very

As the year goes by, the fashion industry in our country, the Philippines, evolves. For the reason that many of newly established businesses are arising