The psychological debate discussing the authority of the cerebral abilities by the subconscious mind versus conscious mind power continues to be a focal point of doctors and scientists seeking for irrefutable verification on the notions that our subconscious mind controls more than considered, Tom Safford argues in his article “Your subconscious is smarter than you might think” . Specifically, Tom Safford, Director of Public Engagement and lecturer in Psychology and Cognitive Science at the University of Sheffiel, establishes a clearer viewpoint that the subconscious can control complex actions such as cognitive, reasoning and logistics, but can now include solving arithmetic questions with success. “In Your subconscious is smarter than you…show more content… In fact, considering the article publication, the British Broadcasting Corporation, Safford blames lay people, being British citizens, for their ignorance in the field of the unconscious mind. Therefore, manifesting a display of common misconceptions that we know our own minds. This information, as a matter of fact, causes us to believe that talking to ourselves in our head is the only data being expounded, in that instance. It is natural to feel that way, but is wrong as per data introduced. In light of the information provided, we must assume all the background thought to conclusions generated by the subconscious happened while thinking in our own heads. The writer understands to persuade the reader of the popular view of all complex thinking being conscious he must provide this information to the general population allows individuals to protect themselves, but fails to leave valuable data from the article. Furthermore, doctors, professors, and lay people alike can now enlighten the world to recent understanding of the…show more content… This statement sets an informative tone, “Hassin’s key experiment results suggests that the unconscious mind has more sophisticated capacities than many have thought. Unlike other tests of non-conscious processing, this wasn’t an automatic response to a stimulus – it required a precise answer following the rules of arithmetic, which you might have assumed would only come with deliberation.”, while also demonstrating the accuracy of this new distinguished nearly irrefutable data (Stafford par. 6). Furthermore, uncertainties about the author’s introduction of the research scientist, Hassin, and the colleges not mentioned in the writing “Your subconscious is smarter than you might think.” Indeed, Safford appears to lead the audience blindly, without raw data or statistics, on Hassin’s key experiment, but seems to acknowledge that although this experiment pushes us leaps and bounds further than where we started there is delightfully more information about “the power and reach of our unconscious minds”(par.