Tombstone Case

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REV: SEPTEMBER 27, 2012

TIMOTHY A. LUEHRMAN
DAVID LANE

Tombstones
Capital markets offer corporations varied ways to raise funds. This Note presents summary
information for a selection of corporate securities issued during 2009-2010 following the financial
crisis of 2008–2009. They include three issues of senior unsecured notes, one floating rate note, one
common stock offering, and one convertible note. The issuers are Microsoft, Coca-Cola Enterprises,
Norfolk Southern, IBM, Ford Motor, and Cephalon. Selected supplementary data on the issuers are
summarized in Exhibit 1. A short glossary of terms appears at the end of the Note.
All three senior unsecured note issues
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Exhibit 3 shows the U.S.
Treasury yield curve on September 22, 2010 and, for comparison, on July 28, 2006, before the financial
crisis.

Coca-Cola Enterprises Notes
On February 17, 2009, Coca-Cola Enterprises (the leading bottler of Coca-Cola beverages) issued
$600 million in senior unsecured notes, comprised of one series of 3.75% notes due in 2012, and one
series of 4.25% notes due in 2015 (see Exhibit 4). According to its SEC filing, the company planned to
use the proceeds to pay down debt. 3
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Professor Timothy A. Luehrman and Global Research Group Senior Researcher David Lane prepared this case. This case was developed from
published sources. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of
primary data, or illustrations of effective or ineffective management.
Copyright © 2011, 2012 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-5457685, write Harvard Business School Publishing, Boston, MA 02163, or go to www.hbsp.harvard.edu/educators. This publication may not be
digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School.

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