Tommy Hilfiger Essay

Hennes and Mauritz AB is a Swedish retail-clothing company, which has expanded enormously in the past years. H&M has grown from one single store in a small town in Sweden to a multinational ranked as the second largest global fashion retailer with its 3,600 stores in over 58 countries and $22 billion in annual sales (The World’s). This incredible story of success makes us wonder about their strategies and how they managed to get where they are today.

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

Since joining Editor Anna Wintour, she tried to improve the status and reputation of the magazine in order to be better that the

Sean "Puffy" Combs has established himself as one of the biggest names in hip-hop (Heal). Combs a Harlem native whose father was killed when he was only 3 years old, rose from the mean streets to the top of the music business (AP wire, March 18). "It is true that he started from scratch, and I don't think that because he was arrested, people will stop buying his albums (AP wire, March 18). Before pursuing his career as a vocalist, Combs was a business-minded Howard University student and an intern at Andre Harrell's Uptown Records. Combs soon became the A&R representative for Uptown. He then began producing for soon to be mega-stars Mary J. Blige, Heavy D., and Jodeci to name a few. After being let go

James Hickman was always destined for greatness, but that moment was yet to reveal itself in his future. From age 5 to 7 James life was rocky, he would soon find himself being transferred in and out of4 mental institutions, 5 different group homes, 17 times in detention centers and eventually St. Charles juvenile prison at the age of 13. James recalls one incident where he was given a powerful drug called ‘Thioridazine, Mellaril and other strong drugs in which he couldn’t move, talk, scream or cry “all I could do was lay there and wait for the drugs to wear off.” James Hickman beat the odds for the future that was being laid out in front of him by the system, after severing ties with addiction and homelessness in 1990 thru 1996 James ended up serving time in Iowa State Prison in Fort Madison.

1.What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour, Nike and Adidas-Reebok?

products and believe that by buying that particular brand of clothing we will look better

The producers in the new T-shirt value chain do not operate in a free market system. Government protectionist measures such as subsidies, quotas, and tariffs have limited economic success to a fortunate few. According to the author Pietra Rivoli, “the winners at various stages of my T-shirt’s life are adept not so much at competing in markets but at avoiding them.” These winners include the U.S. cotton farmer and the China apparel industry. Their market dominance and profitability have benefitted significantly from the political prowess of their government to limit competition.

First, Zwinktopia users fit the target demographic for the UnME Jeans brand. Its users span the age range she is marketing to—teenage girls. The Forrester Research Study of Interest in Marketer Profiles on Social Networking Sites reported the following:

Another detail that suggests that this ad appeals to the need for attention is the image of a recognized celebrity as its main attraction. Just as in real life, the paparazzi are going picture-happy trying to catch the game winning shot of the famous Ms. Richie, because she is the center of attention. And of course, many celebrities who are in the spotlight hate being photographed, which the audience can tell through Nicole’s facial expression. Jimmy Choo is a well-known brand that attracts wealthy individuals, but it is a younger crowd that it specifically appeals too. For this reason, Nicole Richie, who is not more than 25 years old in this picture is the one modeling their brand. She’s wearing a V-cut short, off white dress that you would not see many middle aged women wearing. She is also holding a mustard leather tote to accessorize her outfit. Also, her “bodyguard” which is right behind her is such a weird facial expression, I am not quite sure what emotion he is portraying is in fact a young man too. All the details in this ad clearly appeal to a very young wealthy crowd who is into this kind of clothes and accessories.

Klein's design philosophy is rooted in minimalism. This is what he is known for. He typically uses neutral colors or earth tones and designs separates that work in many different ensembles, from day to night and season to season. At the same time his advertising for jeans and fragrances was being criticized, Calvin Klein clothing was receiving critical acclaim for its clean, modern lines. (Gaines)

Under Armour is a leading athletic clothing line directed towards the overall athlete who is looking for the most comfort during extracurricular activities. The mission of the company is, "to provide the world with technically advanced products engineered with exclusive fabric construction, supreme moisture management, and proven innovation. In short, every Under Armour product is doing something for you; it's making you better."

At first I thought that Under Armor would be an exception to this but then I realized that they don’t have exclusive deals with the manufacturers that they acquire their fabrics from to make their products. Therefore if one of its rivals ever wanted to they could possible acquire some of the innovative fabric that Under Armour uses and then use the fabric you produce similar products.

An array of young models, each idealized and every one showing themselves off in a beautiful, yet sexual stance. The focus on flowing dark hair and thin bodies draped with trendy clothes that in some cases leave a lot of skin to be seen and admired. The idea of perfection personified through facial expressions of self-confidence and uncompromising appearances in each image. These are just a few ways in which Calvin Klein’s ad campaign tries to attract costumers. Attempting to convince the public that Calvin Klein clothing will look as impressive on anyone and will have people staring in envy like many do at the ads is the technique being used in this ad campaign along with many other aspects such as the setting, the outfits, and the

The investment banker commented that Blaine was “over-liquid and under-levered” due to the fact that Blaine was debt-free and also held $231 million in cash, a 39% of its total assets. The pros of this type of capital structure are that it gives the company more freedom when making business decision and disturbing its cash. And the company with more liquidity reacts quicker under an economic or industry hardship. The cons of this type of capital structure are that it is wasting the potential of expanding its business by leveraging/borrowing. Too large of a cash position also signal waste as the funds are generating very little return as well as make the company a takeover target. The shareholders generally expect the company