Toms Shoes Case Statement

Since 2006, Soles4Souls has been working to get the less fortunate shoes. Shoes is a very important thing, a mile walk to the well to get water without shoes could be a back breaking journey but with shoes it seems to be just another one of the days small tasks. Soles4Souls has also teamed up with Macy’s, they both decided on a goal of giving out 50,000 coats in the year of 2013. They did it and since then Soles4Souls and Macy’s has kept their partnership and have gave out a total of around 130,000 coats nationwide (Home-Soles4Souls). Their organization is located in Nashville, Tennessee where they are ranked 40th out of the top 100 highest populated metro areas according to the National Alliance to End

On July 23, 2013, appellant, Jason Shoemaker (“Mr. Shoemaker”) was awarded an absolute divorce from appellee, Fallon Shoemaker (“Ms. Shoemaker”). The trial judge incorporated a voluntary separation and property settlement agreement signed by both parties into the judgment of absolute divorce. Thereafter, on May 6, 2014, the parties modified their separation agreement by executing and filing a consent order with the circuit court. On July 17, 2014, Ms. Shoemaker filed a petition for contempt alleging that Mr. Shoemaker breached the consent order.

In the commercial, it talks about “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.” I think every pairs of shoe they gave out to with the help of the organization they were able to distribute to the children that live in different part of the world. The founder of TOM’s shoe, Blake Mycoskie, travels to Argentina, he helps out children by gave them a pair of individual shoes like myself as a viewer was in touch by the fact that there’s people out there actually care about the conditions they live in running low with food and water. Ho uses a different approach to reach out to the viewer who gave him love and support. He wants the customers to get involved and be part of the TOMs program. The kids seem happy;

This case analysis will focus on the issues surround the lifestyle product company Holey Soles. Psychologist Ann Rosenberg founded the company in September 2002. She initially operated in her garage and backyard, until she recruited Joyce Groote (now current CEO of Holey Soles) and expanded the company into other parts of North America. Holey Soles focuses on creating innovative footwear made from their trademarked technology SmartCel and SoleTek, which is an injection-molded foam technology. As of July 2007, sales had grown at 300% in each of the last two years and the company was ranked number four in the 2006 Profit magazine ranking of Canada’s Emerging Growth Companies. However as they continue to operate, they

While the knowledge that many amenities that are expected in America are not remotely available in some regions of Africa is common, shoes usually do not top that list. While many American cities institute laws requiring those in public to wear shoes, some African villages find the concept of footwear foreign. The problem of shoelessness extends beyond just comfort, as foot injuries spread disease, create life long disabilities, and reduce the quality of living for many children. Giving shoes to these children, then, seems like a fitting answer to a desperate situation. Companies built upon that answer such as TOMS shoes, however, end up contributing to impoverished conditions that drive shoelessness rather than reducing it in the long run.

I would recommend Warby Parker to provide the progressive and bifocal lens glasses. They will have a new product line which will sell the eyewear directly to the customers at brick and mortar stores. The reason is that there are lots of people require progressive and bifocal lens glasses so there is a huge potential growth for the progressive and bifocal lens market for Warby Parker. Also, the profit margin of progressive and bifocal lenses is higher than normal lenses that Warby Parker is providing now. Mostly, older people like to use progressive and bifocal lens glasses, and they are less likely to get LASIK, so they are a stable target market.

Warby Parker was able to change the distribution and pricing strategy for eyeglasses and be successful because they were able to identify a market that had high mark up cost for company profit and were able to see that the target market would want a more affordable product. The industry of glasses sells their glasses for 5 to 10 times the price that Warby Parker does. The key to their success is cutting out the middleman and selling directly to consumers. There is a huge concentration of the market share with for other glasses companies such as Luxottica’s.

The book, Microfinance and its Discontent: Women in Debt in Bangladesh written by Lamia Karim, gives us account on what causes a culture to be known as “economy of shame” status, such as in the case of Bangladesh. She writes on a subject that is a top list priority in the economical world these days, the corrupt ways NGO’s lenders do business not only in Bangladesh but across the world, however, she centralizes her views on Bangladesh and only a handful of NGO’s. Even though this was primarily a look at Bangladesh, it has resulted in capturing the attention of people across the globe not only with the NGO’s mention in the book but resulting in a closer look at all NGO’s and how they serve the people. Karim shares with the readers how the 1980’s nongovernmental organizations (NGOs) led in the way of microfinance institutions and claimed that they were providing women with an empowerment tool by issuing them loans. We find that over 80% of borrows are women and most are economically challenged already. With that being stated Karim also takes a look at how and why that is, she discusses the long term effects it is having on women and how it is furthering the exploitation of women in Bangladesh. She looked at how this type of exploitation has not only weakened further women’s economy in Bangladesh but has also strengthen the power NGO’s have over the people (mainly women) at the same time. It takes a look at this type of expansion and brands NGO’s use as a “shadow state

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

Warby Parky designs their own eyeglasses frames, manufacture and selling directly to consumers via internet. They charges as low as $95 for each frame which included prescription glasses, shipping, and donation to a charitable institution called Vision Spring. They started an initiative called "Buy a Pair, Give a Pair" program where every customer can participate by buying a pair of glasses and every pair will be donated for people in developing countries who cannot afford to buy an eyeglass. Warby Parker strategic approach evolve around 4 virtues: low prices, stylish glasses, social responsibility and customer service.

In an Indian village called Jobra, a professor desperately tries to help the poor in their economic rut. Author, Dr. Muhammad Yunus, tells his side of the moneylender tale in “The Stool Makers of Jobra Village.” In this section, Dr. Yunus provides a realization that the poor need more help to survive in their poverty-stricken cycle, but it is in his transition from emotional appeal to economic explanation that creates confusion. Yunus’ first hand experiences a woman that spends hours upon hours a day making stools out of bamboo. At the end of the day, this woman only has a profit of two cents. This is because she borrows twenty cents from the moneylenders for bamboo supplies and they give her twenty-two cents for the finished product. There

Warby Parker’s mission statement is “to offer designer eyewear at a revolutionary price, while leading way for socially- conscious businesses” (Warby Parker, 2017). In order to fulfil its mission statement, Warby Parker has found the opportunity to create and capture their values in the eyewear industry by setting low price model and providing exceptional customer service. The company targeted at keeping the prices low by cutting middleman cost through direct connection with their customers by using digital technology. They connect with their valued customers by sharing relevant, personal, and entertaining information and creating experiences (Patino,2017). Warby Parker’s Home -Try-On program is created to keep

American Apparel (AA) is a well-known United States clothing brand that has gained recognition among the retail industry. American Apparel headquarters is located in Los Angles, California where it manufactures and distributes its clothing products. It is known in today’s society, to be sweatshop free and has a strong belief of workers’ rights. However, American Apparel has had a downfall in the retail industry losing revenue. This research of American Appeal will provide feasible reasons why the company should enter China international market to improve on sales revenue.

Since 2006, when the TOMS Shoes was founded, their ‘one for one’ business model has been widely embraced or criticized by different companies and the consumers. While, Blake Mycoskie, the founder of TOMS Company, was on trip to Argentina in 2006, he witnessed the extreme poverty and poor health conditions. After countersigning children walking barefoot, it dramatically heightened Blake’s awareness. Consequently, after witnessing those events, Mycoskie came up with a simple and innovating plan to create a for-profit business with a philanthropic component. Consequently, Blake created TOMS company with a unique principal and business model referred to ‘One for One’. TOMS ‘One for One’ is a unique business model, where for every pair of shoes purchased TOMS donates a pair of shoes to children in need in developing or underdeveloped countries. The company’s name ‘TOMS’ generated from the word ‘TOMORROW’, which was the original concept of the company, ‘shoes for tomorrow’.

The Grameen Project was started in 1977 by the Grameen Bank as part of a delivery-recovery mechanism for impoverished individuals living in Bangladesh. The Grameen Project went against the typical banking philosophy of the time with regards to who received loans and the re-payment structures for loans. The premise of the Grameen Project was that support groups would be beneficial for both the bank and the individual borrowing money, in that all individuals in the group would assume a moral responsibility for each other’s loans from the bank. Anyone borrowing money from the bank had to be a member of a five person support group, in which all members were required to receive training in bank policies and take a test prior to receiving a loan. The members of the five person support group were required to approve loans for their members. The loans were initially offered to two members of the group. Upon the first two members of the group successfully repaying a portion of their loan, two more individuals from the group could receive a loan from the bank. The chairman of the group was usually the last to receive a loan. Every member of the group that received a loan was required to deposit 5% of the loan into a group fund, which would be used to assist a member of the group if a crisis arose. The loans offered by the Grameen Bank, lasted for a year, were paid weekly and based on a 20 percent interest rate. The loans were used primarily by women to start businesses so