Toms Shoes

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

However, with fickle consumer tastes, this trend may die out in a few years. Apart from contributing to a doomed marketing plan, this will also because those aided communities to go right back to where they started, before TOMS. An international expert, Saundra Schimmelpfenning, states “TOMS Shoes is a good marketing tool, but it is not a good aid.” She goes on by criticizing TOMS for competing with local producers. “The idea of creating jobs that pay a fair wage and provide necessary benefits,” she says, “can have far more impact than aid” (Schimmelpfenning 2012).

Since 2006, Soles4Souls has been working to get the less fortunate shoes. Shoes is a very important thing, a mile walk to the well to get water without shoes could be a back breaking journey but with shoes it seems to be just another one of the days small tasks. Soles4Souls has also teamed up with Macy’s, they both decided on a goal of giving out 50,000 coats in the year of 2013. They did it and since then Soles4Souls and Macy’s has kept their partnership and have gave out a total of around 130,000 coats nationwide (Home-Soles4Souls). Their organization is located in Nashville, Tennessee where they are ranked 40th out of the top 100 highest populated metro areas according to the National Alliance to End

The co-founder of Toms travels to many different colleges to reach out to peers because he wants the new generations to be concerned and aware with different things. and helping others is one that everyone can do if they cant help by buying a pair they can help by not wearing shoes for 24 hours and that event that is called One Day Without Shoes, is targeted mostly to students because they are the ones with time and its a free advertising by

The aim is to increase awareness of a minimum of 25% within 60 days of promotion publicly. The objective of this promotional campaign is to increase sales of Nike trainers to 15-19 year olds by 10% in the next year. This objective will put the company back where it needs to be in this sector of the market with the hope of further increasing sales after the campaign.

In the commercial, it talks about “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.” I think every pairs of shoe they gave out to with the help of the organization they were able to distribute to the children that live in different part of the world. The founder of TOM’s shoe, Blake Mycoskie, travels to Argentina, he helps out children by gave them a pair of individual shoes like myself as a viewer was in touch by the fact that there’s people out there actually care about the conditions they live in running low with food and water. Ho uses a different approach to reach out to the viewer who gave him love and support. He wants the customers to get involved and be part of the TOMs program. The kids seem happy;

TOMS Shoes is a most humanitarian organization; they are a for – benefit business with a major heart. The organization was established by Blake Mycoskie in 2006. Mycoskie set up the organization after he saw outrageous destitution in a few nations including Argentina as a hopeful of the "Astonishing Race Contest" on CBS Television. Amid this occasion he saw villagers youthful and old who couldn 't bear the cost of a solitary match of shoes. In mid 2002 he found the agreeable and one of a kind ranch shoe worn by local people known as the "Aspartate". (TOMS.com) Mycoskie formed a shoe after this style, one that was adaptable, strong yet great and comfortable and had them fabricated in Argentina. At that point Mycoskie came back to the United States equipped with the shoes and a commendable mission. His central goal and one of a kind business proposition included approaching retail locations to offer his TOMS shoes, then for each match of TOMS sold he would give a couple of TOMS to a youngster in need. A Los Angeles boutique, American Rag, had confidence in the story behind the shoe and turned into Mycoskie 's first retail client. "Amazingly, that end of the week gathered him $88,000 in requests. Two years after authoritatively building up TOMS Shoes, the business had "$9.6 million in income." (TOMS.com)

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

Some people are called sneakerheads. Sneakerheads are people who buy, sell, trade, and talk about sneakers. To these people, sneakers are a great thing to meet about and are good collectables. In Calling All Sneakerheads it states “...a sneaker show in Jakarta, Indonesia, dre 13,000 people.” and “ He opened the shoezeum, a museum for his 2,500 sneakers, in Las Vegas, Nevada.” If people are that serious about shoes, the shoes must be really popular and special to them. Many sneakerheads try to collect shoes that have never been worn and rare one-of-a kind

I read this article which was about sneakers culture. The article was created by Patrick Johnson and Staff Writer. This article benefits people who are new to the sneaker culture or who is trying to get into the sneaker game. It tells you what you’re getting yourself into and what addiction people have over some shoes. It benefits companies too because the companies are making their money and they don’t care if you get hurt or end up getting arrested.

TOMS sets the best example of corporate responsibility and cause marketing. With every customers’ purchase, TOMS extends his help to people in need in more than 70 countries around the globe. One of the ways TOMS makes a positive social impact is by providing brand new shoes to children in need. They have donated more than 60 million pairs of new shoes according to its website. Another reason TOMS is making such a great positive social impact is by supporting treatments for some of the most common vision issues, such as prescription glasses, sight-saving surgery, and medical treatment, through customers’ purchases of any of TOMS’s eyewear products. Patients with lower resources are able to receive a full eye exam and diagnostic. Those patients

How is kim Kardashian supposed to help you run or buy shoes? They just want the people to buy these shoes because kim has proved them. but to her this is another money making method, as well for the skechers. Just because kim is in good shape and other would want to look like her they would buy these shoes, who maybe kim use’s. So kim approved skechers do not help you lose weight or look better.

For every pair of shoes that is bought, Toms donates a pair to a child in need. This one for one program became popular among customers because Toms made their customers feel like they were making a direct impact on the lives of those in need by simply buying a pair of shoes. Additionally, the story of how Toms was started was unique which is another reason why so many people fell in love with the company. They challenged the orthodoxy that people in third world countries are stuck in their ways, by providing shoes to kids so they are able to go to school and get an education. Since their creation, Toms has expanded to eyewear, bags, and coffee to provide services such as sight saving surgeries, safe child birth to mothers in rural countries, and clean water. They challenged that it is possible to make a difference in the lives of people around the world by simply purchasing products consumers usually

Size, color, and shape are never mentioned in John Freya’s description of his Converse Sneakers. He never mentions how long he has owned them, if the shoelaces are original or if there are scuffs on the sides. Instead, Freya describes his disappointment with Converse because after having filed for bankruptcy, they laid off their American and Mexican workforce and “the last American made shoe” will now be manufactured in China. He is both objective by stating the facts on the status of Converse’s new manufacturing location and subjective in relaying his feelings towards Converse’s disloyalty to the United States. Freya is reaching out to others who also feel disdain towards American corporations that outsource what was once “fairly paid

Since 2006, when the TOMS Shoes was founded, their ‘one for one’ business model has been widely embraced or criticized by different companies and the consumers. While, Blake Mycoskie, the founder of TOMS Company, was on trip to Argentina in 2006, he witnessed the extreme poverty and poor health conditions. After countersigning children walking barefoot, it dramatically heightened Blake’s awareness. Consequently, after witnessing those events, Mycoskie came up with a simple and innovating plan to create a for-profit business with a philanthropic component. Consequently, Blake created TOMS company with a unique principal and business model referred to ‘One for One’. TOMS ‘One for One’ is a unique business model, where for every pair of shoes purchased TOMS donates a pair of shoes to children in need in developing or underdeveloped countries. The company’s name ‘TOMS’ generated from the word ‘TOMORROW’, which was the original concept of the company, ‘shoes for tomorrow’.